AMSOIL Dealer Sales Learning and  Information Page Four

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Secret of Success: Servicing Accounts

Becoming an AMSOIL Dealer is an easy, inexpensive process. Thousands of Dealers have discovered the "AMSOIL Opportunity" and embarked on the business of selling the best synthetic lubricants available and making a living.

But, becoming successful as an AMSOIL Dealer takes work, patience and good old-fashioned common sense. Experience has shown that whether it's a retail or commercial account, a Dealer's first step in service is to help the account place its first order. Whether it takes a phone call or personal visit, that first order sets the account on course for a long-term relationship with AMSOIL and long-term profits for the Dealer. Once the first order is placed, the ongoing service begins, and that varies with each account.

"Some accounts want a lot of service, such as stocking their shelves and telling them what they need, some call you and tell you what they want, while others have to be continually sold or influenced over and over again to increase their stock," said Regency Gold Direct Jobber George Douglas.

Douglas tells his retail accounts he'll buy back anything that doesn't move or swap for something the account sells more readily.

"If some products do stay on the shelf too long, I'll replace them with newer stock so the product looks new and clean," he said.

Douglas asks accounts to allow him to put AMSOIL signs in their stores because its free advertising. He also always tries to put AMSOIL products at eye level in the stores.

He avoids making deals on a consignment basis with his customers, he said. "Unless it's a business I want bad enough and I figure if I lose the stock, I could chalk it off as advertising cost. At least more people will see it in the store than on a shelf in my garage," Douglas said.

Those customers who want to work out of his inventory and call for just enough to service one of their own customers sometimes wait for him awhile.

"If you always drop what you are doing to keep resupplying them because they won't put enough stock in, then the situation won't ever get better," he said. "On the other hand, if they keep running out because of good sales and they keep increasing their stock, then I will do whatever I can to help them out."

Douglas has a simple philosophy.

"I think you have to keep in mind that once a store puts your products on the shelf they have become your partner in this business, and their success is your success," he said.

Some of Direct Jobber Bob Czeczok's accounts call him "AMSOIL Bob." "I view that as a compliment," he said. He's has accounts in several northern states.

Czeczok agrees with Douglas that servicing accounts is a vital part of making an AMSOIL business successful.

Czeczok said he sits down and has a discussion with new retail accounts to determine how much contact and service that customer wants. Some customers want weekly contact with him, while others are content to talk to him on a quarterly basis, he said.

"Each store is totally different," he said. "So you have to find that out. You have to understand your customer."

He maintains personal contact with his accounts, advises them on when to add new products and how much to stock, and is always available by telephone, Czeczok said. He spends time educating employees in the store about the benefits of AMSOIL products and when to recommend them to customers. He sometimes picks up and delivers products to his customers, and often pays the freight for new accounts. "I think the personal touch makes them comfortable with the oil," he said. "Some Dealers don't pay the freight and they don't keep in contact with their customers. And then they stop buying."

When he has booths at events, Czeczok often takes one of his new downline Dealers with him to help train the Dealer in how to approach new accounts. If the two of them set up an account together, they share it. That helps the new Dealer start making some money, gives them training and teaches them the value of servicing accounts, he said.

Czeczok adds a list of all of his retail accounts to the AMSOIL retail catalogs he gives away at the shows where he mans a booth.

"It's free advertising for my customers," he said. "They totally appreciate it."

In Michigan, Regency Gold Direct Jobber Michael H. Ellis also agrees keeping in touch with his customers pays big dividends for his AMSOIL business. "The most important thing is servicing your customers," said Ellis.

He tells Dealers who sign up under him the importance of servicing accounts.

"I tell them it's going to take some time, you have to work at it. You can have 100 accounts that can make you $100,000 a year, but you've got to be able to service them. A happy customer is a buying account."

He likened his approach to his accounts to a bread delivery man who checks out his accounts and their needs, sets up their displays, makes sure they stay stocked and orderly and is available for special needs.

He gives seminars about the AMSOIL products to the employees at his retail accounts, which comprise about 95 percent of his business. Those employees are more likely to recommend AMSOIL products when they understand their quality and applications, he said.

"More than 90 percent of AMSOIL Dealers don't do it that way," Ellis said.

He's a high voltage lineman for Detroit Edison in Washington, Michigan, where he has worked for 24 years and become a specialist at the dangerous job.

Besides that job, Ellis said he will make a "six figure income this year" on his AMSOIL earnings.

He believes one secret of his success is that most of his accounts are within a few miles of his home. He can always be available to them and give them the personal service they need and want, Ellis said. His retention rate is about 95 percent, he said. "I rarely lose an account."

Solid Advice for Trade Show Booths

Regency Direct Jobber Wally Hillman, became an AMSOIL Dealer in 1976 and has been working trade shows from the beginning. He has learned what works and what doesn't and offers a list of suggested guidelines he follows when operating a trade show or special event booth. Hillman says he tries to have all booth participants follow these guidelines, and that the guidelines have made his time at such shows very successful in the past.

1. It is important to be easily identified with your AMSOIL booth team. It is a good idea to wear badges, hats and AMSOIL clothing to help potential customers identify your booth participants. It is also important to dress accordingly for the type of show or event you are attending. A good appearance can go a long way toward generating consumer interest and establishing trust.

2. Try to keep all of the products on display in the best possible condition. The products should look new and unused. It is also a good idea to clean and test any demonstration units prior to the show each day and wipe the table or countertops as clean as often as possible.

3. Because space for a typical booth is limited, it is important that each inch is used properly. Avoid clutter and make every foot of space pay every minute of the day.

4. Be sure to speak clearly and with sufficient volume when answering questions or demonstrating products. Others in your audience may be interested in what you have to say.

5. Remember that time wasted with idle chatter or trivial questions could be time spent selling products and services. The time you waste with such activities could result in missed sales from more serious customers.

6. When multiple Dealers are working the same booth, it is important that everyone is given their space when demonstrating products. Refrain from jumping into others' conversations unless you are asked to help out or inaccurate data is being relayed which requires correction.

7. Try to keep each individual's literature and product supplies organized. This insures that Dealers can easily pick up when the show has ended and eliminates the confusion of sorting out which items belong to which Dealer.

A Lesson in Confidence

What does it take to be truly confident in your abilities as a salesperson and the quality of the products you sell? That was the theme behind a question recently posed to a group of AMSOIL Dealers. One particular Dealer responded with some insights as to what confidence and faith mean to her:

"Trying to convince people to try something new and different can be like pulling teeth. Most people have been brought up believing that you should change your oil every 3,000 miles and that is it, no questions asked. That's what their parents told them, and they have read the same thing in magazines and newspapers and have seen the same thing on television commercials their whole lives.

"As AMSOIL Dealers, we have all been presented with proof of the performance of synthetics over the years and have also read countless testimonials that back this evidence up. We want to educate the public about what make up a motor oil and why AMSOIL motor oil outperforms anything else on the market.

"But many times, even when you have the opportunity to sit down and explain it to a potential customer, the customer will have a hard time accepting the facts. They may hear what you are saying, but it's just not registering because these facts depart from what they have come to believe after years of conditioning. But if advertisers could so effectively convince people in the first place, then there is no reason. Dealers cannot be as effective when armed with the facts and examples of the superior power of synthetics.

In order to educate our customers we must:

1. Speak with confidence and trust in the quality of AMSOIL products.

2. Show our faith and confidence in AMSOIL as a company and in the quality of products that they produce.

3. Trust that AMSOIL will continue to stay on top of the market and will back up its promises to continue to be a synthetic product leader, without sacrificing the quality of its products to obtain higher profits.

"My hope is that more and more people will become educated and understand that it is the quality of the product that makes all the difference. You get what you pay for, and if you want it to last a good long time, you buy quality.

"And it is fortunate for AMSOIL Dealers that AMSOIL today has 31 years of proven, documented facts and thousands of testimonials available to show that trusting in AMSOIL products has saved customers thousands of dollars over the years."


Making Trade Shows Profitable

The primary purpose of trade shows are to generate new customers and close sales. However, trade shows can be chaotic and crazy, making it almost impossible to plan and execute a specific and effective sales strategy. However, without a plan, you risk spending too much for too little, and the show is not worth your while. In a March Selling Power article, Susan Friedman of The Trade Show Coach offers six steps for getting the most out of trade shows:

1. Set goals

Set objectives before the show. How much business do you want to write and how many leads do you need? For example, it costs B-E Industries CEO Bruce Kahn $7,000 to $10,000 to exhibit at a show, so he makes selling his number one priority. "I have to sell $20,000 to $50,000 of business to justify my trade show costs," says Kahn. In addition to your selling goals, write down your secondary goals before the show so they won't get lost in the shuffle.

2. Design a lead card

Develop a list of questions that will be useful in your customer follow-up. According to Friedman, "purchasing interest and budgeted purchase times are often critical to efficient follow-up." Trade show managers may be able to provide you with useful information from their registration lists.

3. Plan your questioning strategy

Write out a script to help you get information from potential customers. Make sure to greet and stop visitors in order to qualify them, and then move right to selling. You should be able to summarize key features and benefits in 10 to 15 seconds.

4. Establish a prospect-ranking scheme

Which leads need immediate attention and which ones needs to be cultivated over time? Organization is key to follow-up. If you have a computer system helping you organize your leads, enter them right away.

5. Plan your follow-up strategy

Prospects will be impressed if you contact them the day following the show. Immediate follow-up shows professionalism and efficiency.

6. Keep track of results

If you find your leads aren't paying out, you may have to re-evaluate and improve the qualification process. Trade shows are like any other business investment. They have costs, a limited time to recover investment and a return on investment. Figuring out revenues gained from trade shows helps you know whether or not you made a wise investment.

Telephone or E-mail?

When trying to decide whether to get a hold of a customer via telephone or e-mail, consider the following:

Would you rather not speak with the customer? If you want to avoid a conversation because of fear or nervousness, you are better off biting the bullet and calling.

What does the customer prefer? Some customers are more comfortable corresponding over e-mail, while others demand and expect live conversations over the telephone.

How urgent is the matter? It takes longer to receive a reply over e-mail, so if you want something to happen quickly, the telephone is a better choice.

Do you need a permanent record? Some customers forget verbal agreements. When dealing with these customers, e-mail is better because it provides an electronic paper trail.

What are your strengths? Some people write compelling e-mails, while others are more effective as speakers. Play to your strengths when possible, but don't use one or the other as a crutch.

Counter Price Objections

Sales consultant Floyd Wickman has 25 years of experience selling real estate, developing a five-step system along the way that allows him to effectively overcome price objections.

Before putting his system to use, Wickman advises salespeople to learn and practice three essential sales fundamentals at every sales call:

1. Believe in your product
If you do not go into a sales meeting confident of your product's value, your insincerity will shine through and the prospect will not believe it is worth the price.

2. Sell prospects on the product first
Many salespeople bring up price too quickly. If price was the most important factor to customers, everyone would be using discount store oil. The central issue in a sales call should be the advantages of your product, but if you open the sales call discussing price, price becomes the central issue.

3. Anticipate concerns
When salespeople do the proper research prior to sales calls, they are better prepared to counter any price objections. Testimonials, sales brochures and charts comparing your products to the competitions are extremely useful in closing sales.

Wickman's five-step system can effectively counter any price objection. Wickman's five steps are cushion, question, isolate, handle and close.

Cushion
After explaining the quality and value of your product, the prospect agrees that it meets their needs, but they are concerned because it costs more than their current product. Cushion the objection by agreeing with them. Say something like, "I can understand what you're saying. After all, it does seem like a lot of money to spend." By agreeing with them, you portray yourself as a friend, and customers are more willing to open up to a friend.

Question
Ask probing questions about the objection. For example, "Out of curiosity, what concerns you? Is it that you feel you can get a better price elsewhere? Is it that you think the price may come down?"

Isolate, Handle and Close
Once you have narrowed down the customer's concerns, you can isolate it. Ask if it's the only thing preventing them from buying. If it is, you can proceed to handle the objection and move toward closing the sale with the confidence of knowing that you won't be caught by surprise with another objection. If they mention another concern, proceed to cushion it and move through the process again.

There are many ways to deal with price objections. Wickman uses an example of selling a $20,000 vehicle that the customer thinks is priced too high. If the salesperson leans the customer thinks it is $2000 to much, the sale becomes much easier because it allows the salesperson to focus on the $2000 instead of the entire price. When discussing the difference, reduce it to the ridiculous. For someone planning on financing the purchase for three years, show them they will receive all the advantages that were spelled out earlier for a mere two dollars a day. Sell them again on the benefits of the product.

Be prepared for customers who think they can save money buying from a competitor. Do your homework and show the customer what features and benefits he will give up by choosing the lower-priced option.

On occasion, these methods may not work with a particularly difficult customer. At this point, Wickman advises putting the ball back in the customer's court by saying, "I've tried to demonstrate why I think my product is right for you. What is the one thing I would have to show you right now that would convince you this is the right time and product to buy?" They may not be able to think of anything, and you will walk away with a satisfying sale.

Additional Learning and Information Material:

I Hope that this information is useful to you and answers your questions. I am here to help and answer any additional questions you may have, whether it be oil related or any other component or system on any car, truck or other equipment as well as sales and marketing questions.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any other special interests you have (motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is the undisputed leader in synthetics.............  

AMSOIL Synthetic Lubricants meet and exceed manufacturer and API specifications.

With AMSOIL, you are using a superior product to any manufacturer branded, or any other brand of lubricant. We have documented and certified independent ASTM and SAE test data to prove it, along with 39 years of world class performance and hundreds of millions of miles of on-the-road testing.

 

  

 

                 

  

 

 

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Since 1972, AMSOIL  Synthetics have proven to be the BEST.   AMSOIL also engineers and manufactures Ea Oil Filters with Nanofiber Technology which have a 25,000 mile/1-year service life as well as specialized filtration systems for commercial and fleet  applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to approximately 20-25 microns, and at a reduced efficiency) significantly reducing oil changes and eliminating the majority of engine wear.  These filters have been proven by millions of miles of over-the road trucks, construction equipment, severe duty and fleet service.  

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If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

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Customer Sold on AMSOIL Quality and Value.

That's what today's savvy consumers want.

According to marketing analysts, the average consumer no longer accepts general sales pitches full of empty promises. The Internet gives consumers instant access to nearly every possible product or service. They look for quality information, conduct price comparisons and then make buying decisions.

The bottom line: more bang for their buck. And when that consumer is raising seven children, top quality products and savings are an even greater priority.

Scott Boring, Oakfield, N.Y., has seven children with his wife Teri. He's looking for quality and savings to keep his 1997 GMC Yukon, with a 5.7 litre V-8 engine that "isn't noted for gas mileage," running down the road carrying his large family as efficiently as possible.

A friend told Boring about AMSOIL products. He promised better gas mileage - an important selling point with today's high gasoline prices - more efficient performance and longer life.

The vehicle had 40,000 miles on it when Boring installed AMSOIL products bumper to bumper.

"I did it all at one time, just to see the difference," Boring said. He installed AMSOIL Severe Gear 75W-140 Synthetic Gear Oil, used AMSOIL Engine Flush and then installed AMSOIL 10W-40 Synthetic High Performance Motor Oil and AMSOIL Universal Automatic Transmission Fluid.

"I especially like the ATF," Boring said. "The truck shifts smoother and the transmission is quiet. All you hear is the tires on the ground. I've tried other synthetics, lots of them. I just never saw any difference. But, with AMSOIL, I saw a difference right away."

The first tankful of gasoline increased his mileage from 15 mpg to 20.5 mpg. "I swear I didn't believe it," he said. "I'm averaging between 19 and 21 mpg all the time.

"This stuff is awesome and I'm letting all my friends know about it."

 

 

AMSOIL Customers Appreciate Greater MPG

Although results vary because of a variety of factors, a common denominator among AMSOIL motor oil users is an improvement in fuel economy.

Independent testing reveals that AMSOIL Signature Series 0W-30 motor oil passes the API Energy Conservation Sequence VI test with a rating 38 percent higher than the API minimum specifications.

"The test results show that AMSOIL has the potential to save energy by conserving fuel," said Technical Services Manager Ed Kellerman. "In most cases it can increase mileage, but at the very least you're getting superior engine protection."

Ralph Sites, a police officer in Rustburg, VA, said he put AMSOIL 10W-40 Synthetic Motorcycle Oil in his 2002 GL 1800 Honda Gold Wing when it had 4,550 miles on the engine. "I had been getting 30 miles per gallon," Sites said. "I was supposed to be getting 40 to 45 miles per gallon."

His first oil change to AMSOIL improved his mileage to 38 miles per gallon. At 6,500 miles on the engine, after replacing the final drive oil with AMSOIL Severe Gear 75W-90 Gear Lube, he improved to 40 miles per gallon.

"I switched to AMSOIL for the long-term gain. The improved gas mileage was just a bonus. AMSOIL is less expensive than Honda's synthetic and I don't have to change it as often. It's a win-win situation."

He bought the bike new in January 2002 and had put 12,000 miles on it in August. He said the improved mileage he's gotten since switching to AMSOIL has saved him $102 just in gasoline.


Jeff Bailey in Fulton, Mo., said his 1996 Lexus GS300 with 81,000 miles on it also gained fuel efficiency when he switched to AMSOIL motor oil.

"The car wants premium gasoline," he said. "I drive about 18,000 miles a year. I ordered your synthetic product and absolutely astounded.

"I was used to getting about 20 mpg overall and having a little low-rev torque."

Since switching to AMSOIL motor oil, Bailey gets 24 mpg and uses regular gasoline.

"The engine feels even more flexible," he said. "I've used AMSOIL now for my wife's anemic Camry 2.2 litre and have calculated that I have saved about $120," he said. "Thanks AMSOIL for an awesome product. You have a customer for life."

Likewise, Lance Okeson of St. Paul, Minn., gained miles per gallon after switching to AMSOIL motor oil in his 1995 Cutlass Supreme.

Okeson made the switch after learning about AMSOIL from a customer of his at a quick lube where he works. His customer was so enthusiastic about AMSOIL, Okeson did some research on the AMSOIL Website and decided to try the products. A trip from the Twin Cities to Fargo, N.D., in a steady 17 mile-per-hour wind, and back showed him an increase from 24 mpg to 30.5 mpg.

"I have never gotten 30 plus mpg with that car," Okeson said. "I have two other vehicles that I switched over to AMSOIL motor oil. One is a 4x4 and the other is an old muscle car. I switched the transmissions and the differentials in those vehicles as well."
 

ASE Master Technician Sold on AMSOIL

Mark Deschner, Friendswood, Texas, is an ASE Master Technician and Manager of the West Pear Land Tire & Auto Store.

He recently was able to demonstrate the superior quality of AMSOIL Synthetic Lubricants when he had to change out a leaking intake manifold on his 1991 Chevrolet 1/2 ton pickup truck, with more than 183,000 miles on the original engine.

"When my lead technician took the intake manifold off, for the first time ever, he couldn't believe how clean the lifter valley and the top of the cylinder heads were on my truck," Deschner said.

The technician thought Deschner may have changed it before. But Deschner assured him he had never had the intake off before.

"He always made fun of me for only changing the oil once a year and the filter twice a year," Deschner said. "I think that seeing how clean the intake and cylinder heads are in my truck has changed his mind about AMSOIL products. I've always believed in them and my truck runs AMSOIL for all lubricant needs."

He uses AMSOIL 10W-40 Synthetic Motor Oil, EAO24 Absolute Efficiency Oil Filter, TS31 2-Stage Air Filter, GF111 Fuel Filter, 80W-90 Synthetic Gear Lube, Universal Automatic Transmission Fluid, Synthetic Multi-purpose Grease, P.I. Performance Gas Additive, Rain Clear Windshield Protectant and Bosch windshield wiper blades.

"As you can see, I have pretty much converted the entire truck over to AMSOIL products," Deschner said.

 

Preferred Customer Sold on AMSOIL Quality

Peter Virgona of Merrick, N.Y. is a self-proclaimed oil enthusiast. “I do a great deal of reading and research, always looking for the best oil,” Virgona said. “The more I read the more I realized AMSOIL was the best ‘true’ synthetic I could buy. After using Mobil 1 since 1986, I made the switch to AMSOIL.”

Virgona is a warehouse worker, but he has many years of experience working on cars.

He drives a 1999 Ford Crown Victoria that has nearly 98,000 miles on the engine. He switched from Mobil 1 to AMSOIL 5W-30 Synthetic Motor Oil (ASL).

“The difference was immediate and significant,” Virgona said. “The idle became much smoother. There are times I can’t tell if the car is running. It also became much more responsive to the gas pedal, so much more responsive my wife asked me what I did to the car.”

Virgona has owned the car for almost nine years. “Not surprisingly, the gas mileage improved significantly,” he said. “This car always averaged 15 miles per gallon going back and forth from work. It now averages 16.5 mpg. That’s a 10 percent increase. I truly didn’t expect such a big change.”

He waited to report his findings until after he had driven the car at least 5,000 miles “to confirm that the numbers are average and not just a fluke.”

Virgona also has installed Ea Air and Oil Filters in his vehicles.

He told his sister-in-law about AMSOIL and then changed her oil over to AMSOIL 5W-30. She drives a 1996 Dodge Caravan with a 3.0 litre V6 engine. According to Virgona, she had always used conventional motor oil with regular oil changes every 3,000 miles.

“Nonetheless, she had a significant amount of sludge that was obvious under the oil fill cap,” he said. “She also experienced a very loud lifter noise that would come and go. Presumably, the sludge was affecting the oil circulation to the lifters.”

Oil consumption in the van was also increasing, using about one quart every 1,500 to 2,000 miles.

“I switched the van to AMSOIL and put in a new filter,” Virgona said. “Within 1,000 miles the lifter noise was all but gone. By 3,000 miles, virtually all the sludge was gone. I drained and refilled the oil a second time with AMSOIL 5W-30. The oil consumption is now down to one quart every 3,000 miles, with no more lifter noise.

“I am very happy with AMSOIL and plan to use it from now on. I recommend it to anyone who wants a great synthetic oil.”

Virgona buys his products through the AMSOIL website. “I always get my product within 48 hours,” he said. In fact, he just had a case shipped to his father in-law in Florida because he believes in AMSOIL products and wants others to experience their benefits. In fact, he’s considering becoming a Dealer.

Virgona respects that he can get detailed technical information about AMSOIL just by checking the website. “AMSOIL puts out performance test results for everyone to see. I definitely appreciate that.

“People are usually very, very loyal to AMSOIL. They know it’s the best.”

 

AMSOIL Gives Life to a Sweet Old Cadillac. Making a skeptic into a believer again.

Dear AMSOIL,

 

I thought you might appreciate hearing my AMSOIL story. When the opportunity arose last year to purchase my mother-in-law's 1987 Cadillac DeVille, I jumped at the chance. A true low mileage survivor, it was in near pristine condition. I was proudly showing it off to a mechanic friend when he said, "Uh-oh, you bought an HT-4100? Good luck buddy."

After much research I understood what he meant. The HT-4100 was rumored to be one of the most troublesome engines Cadillac ever built. The problems are numerous: an aluminum block with cast iron heads that expand and contract at different rates causing premature head and intake gasket failure, coolant loss into the oil, and finally main and rod bearing failure. They also have a heavily loaded distributor gear, weak timing gears, and sludging issues.

My first thought was, if ever an engine needed AMSOIL, it's this one. I first heard about AMSOIL at the old Brohman Dragway in the late 1970s from a fellow racer who swore by it. For the past 10 years, I've used various synthetic oils with favorable results, but never AMSOIL. Then I talked with Dave Mann, the AMSOIL Dealer in my home town, and told him my story. Having spent 19 years as a lubrication specialist with Ford, Dave knows his stuff. He made several recommendations, and shared with me his excellent e-book on motor oils.

I also asked around at the Cadillac owners group I belong to, and almost every one of them said, "Don't buy AMSOIL! It's too expensive and won't do you any good. You need this or that oil with this or that additive," and so on. So who was I to believe?

Having spent over 25 years in advertising and marketing, I have a strong skepticism for extravagant claims made by manufacturers. Usually, when you hear impressive adjectives like "advanced" and "superior," someone just wants your money or your vote (or both). So I read the science; from AMSOIL and from several independent studies. I came to the conclusion that it really is an excellent product. It also intrigued me that one of the primary sales points made by AMSOIL is to convince you to buy LESS of their product. That kind of marketing is contrary to anything I've experienced, and elevates AMSOIL's credibility level exponentially.

I switched the Cadillac over to AMSOIL 5W-30 (ASL) last fall, then put in AMSOIL 10W-30 (ATM) this spring (even though it's not a turbo, I like the extra wear protection offered by this formula). Rather than letting the oil go a full year, I change it every six months, during which time it accumulates about 6,000 miles. My dad was an auto mechanic and taught the 3,000-mile oil change rule like it was the 11th commandment - that kind of conditioning is hard to overcome. With this frequency, I still spend less money than if I changed the oil on a three-month/3,000-mile schedule. I use the money I save to have drain samples tested by an independent lab each time.

The Deville now has 50,000 miles and runs like a fine Swiss watch. I have not had a single problem with the 'troublesome' HT-4100 engine. It runs roughly 10 degrees cooler than with regular oil, and my gas mileage has increased by 10%. It has become my mission to get 200,000 miles from this car. With AMSOIL, I might just make it.

As an addendum, I also recently switched my wife's 2003 Oldsmobile Silhouette minivan to AMSOIL. Since we've owned it, this car has had a lifter clatter for the first 10 seconds on cold starts. Literally, on the first start after putting in AMSOIL, the clatter was gone.

Thanks AMSOIL. By making a superb product that truly does what you say it will do, you've given new life to a sweet old Cadillac, and made a believer out of this devout skeptic. (see photos of car and engine)

Steve Cook
Traverse City, Michigan

 

HDT Sets AMA Land Speed Record with AMSOIL

Hayes Diversified Technologies (HDT), located in Hesperia, California, produces diesel powered tactical military motorcycles for the U.S. armed services as well as the UK and EU NATO countries. Founded in 1961, the company originally manufactured electro-mechanical switches and relays to the military & aerospace industries.

The new HDT motorcycles are diesel machines combining both power and environmentally friendly performance efficiency. We are talking about a bike that gets 100 miles to the gallon AND can do 100 mph.

The HDT team was out on the Bonneville Salt Flats earlier this month, striving to establish new national and world records. Displaying the AMSOIL colors while going through the paces at Bonneville, they offered up quite a number of very strong endorsements with virtually no prompting. We noticed an increase in horsepower right away when compared to Delvac 1,¯ said Fred Hayes, founder/CEO of HDT. What was quite surprising was the condition of the engine after a 50-mile run-in and over 120 full-throttle dyno runs. The camshaft bearings, the small and large end rod bearings, didn't even look like they had been run. During that series of dyno runs, we registered the highest horse-power and torque readings ever.¯

Dave Anderson, AMSOIL Technical Product Manager, had flown to Bonneville to witness and participate in the pursuit of new land speed records. Hayes said to Anderson, "Our testing proved that AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil provided better cam bearing lubrication, better transmission operation and less blow-by than our previous oil. We picked up just over one horse power at the rear well." This is a 3.7% increase and worth a 1 tooth higher gear ratio. In addition, it appears that overall coolant temperature was down about five degrees. That is roughly a 2.5% decrease in operating temperatures.

Very few bikers would be opposed to increased horsepower with lower operating temps, simply by switching over the lubricants.

With over a year of testing, we have found that AMSOIL products continually outperform all other lubricants. AMSOIL provides improved performance, increased fuel economy, lower oil consumption, and significantly reduced engine wear in all operating conditions.

AMSOIL Boosts Bottom Line for Grain Hauler

Burnell Keller of Castroville, Texas hauls a lot of corn. Saving downtime and maintenance costs boost his bottom line.

Since the 1960s, Keller Grain, Inc., at Castroville has bought high quality white and yellow corn from local farmers and trucked it to processing plants across the state of Texas. "These trucks put on about 12,000 miles a month," said Keller, the company's owner.

He was running Exxon XD3-30 motor oil in his Freightliner and changing it every 10,000 miles. He heard AMSOIL products could cut his operating and maintenance costs in half, provide better fuel economy, easier starts and extended oil drains at least three times longer than he was getting.

"We were fixing to extend the drain to 15,000 miles," Keller said. "But a sample of the Exxon motor oil analyzed at 10,000 miles came back saying the oil needed to be changed. I said, let's give AMSOIL a whirl."

After an engine flush, Keller installed AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil in his Freightliner, with more than 400,000 miles on the engine.

"We did this procedure three times at a 15,000-mile analysis and filter change only," Keller said. "Each time the oil sample report came back saying the oil was good for continued use."

After the third round of analysis, the oil was changed. Keller plans to continue with 15,000-mile analysis and filter changes and to continue to use the same oil for an interval of 50,000 miles.

"That's about five times longer than before," Keller said. "It's very good. Keller Grain is now convinced that AMSOIL is a superior product and that anybody can save money using AMSOIL products."

 

 

New Life for Dodge Ram

Preferred Customer Lyle Reinier from Mesa, Ariz. has been using AMSOIL products for four years with complete satisfaction. He said that when he started using them in his 2001 Dodge Ram they “changed the way it ran.”

Now Reinier drives a 2004 Dodge Ram. He uses AMSOIL Synthetic 5W-30 in the engine, AMSOIL Synthetic Universal Automatic Transmission Fluid in the transmission and 80W-140 Long Life Gear Lube.

“AMSOIL has given this truck life that it was hiding before,” said Reinier. Reinier said the Ram now pulls stronger and runs smoother than it did before. He made the switch to AMSOIL when the truck hit the 3,000-mile mark. “What comes as a surprise to me is that my Dodge dealer had no problem doing a complete drain and fill with AMSOIL,” said Reinier.

Reinier said the dealer removed all the Dodge transmission fluid and refilled the truck with AMSOIL ATF. “Within a mile or two I could feel the transmission was smoother and showed a difference in how it performed,” said Reinier.

Reinier also uses AMSOIL in his dirt bikes. He and his wife have been using AMSOIL 0W-40 Formula 4-Stroke since it was introduced. Within the last year, Reinier performed a big bore and a valve job on their bikes in search of more power.

“The insides of the cases, transmission gears and crank shafts were all like brand-new,” said Reinier.

Reinier said the cylinder walls of each bike still showed some cross hatching from the original bore. He also said the bikes run quieter, smoother and cooler than they did before the switch to AMSOIL. Both bikes have their original clutches and have logged over 4,000 trail miles.

 

 

Customer Discovers a Burning Desire For AMSOIL

Dealer Mark Licht of Andover, N.J., was on a follow-up visit at Jimmy's Service, Inc., of Hackettstown, N.J., when the integrity of AMSOIL ATF was put to a new, on-the-spot test.

Licht showed shop owner Jimmy Naranjo several pieces of literature on oil and ATF testing results. After listening to Licht talk about the benefits of AMSOIL ATF, Naranjo turned to him and said, "You're full of it."

Licht continued to explain all the features and benefits that AMSOIL ATF has to offer, but Naranjo interrupted and told him, "There is only one way to prove this ATF is any good."

Naranjo went to his shelf and opened two brands of transmission fluid he uses and poured some of each onto his metal workbench. The shop owner than poured some AMSOIL ATF next to the other two brands. "I had no idea what this guy was about to do," said Licht.

Naranjo then took out his torch and put the flame directly on the first brand of transmission fluid he commonly used. After about 30 seconds the little puddle of transmission fluid started smoking. Naranjo proceeded to the second brand he stocked in his service shop and repeated the process. After another 30 seconds, that brand of transmission fluid began smoking badly.

"Now it's AMSOIL's turn and I must admit I thought my fluid was going to smoke out just like the others with that direct flame," said Licht.

Naranjo held the flame on the AMSOIL ATF for over two and a half minutes and there was absolutely no smoke.

"He quickly turned to me and said he'd take a 30-gallon and a 55-gallon drum of the ATF," said Licht. "We couldn't believe our eyes!"

Now Jimmy's Service stocks the entire XL line of oils, all of the AMSOIL 25,000-mile oils, AMSOIL diesel oils and all of the AMSOIL diesel additives. The shop also carries AMSOIL filters, 2-cycle oils, Power Foam Engine Cleaner and Home Heating Fuel Extender.

 

CROSS COUNTRY TRIP PROVES AMSOIL PERFORMS

Owners of motorhomes, who often travel long distances, are particularly concerned with finding ways to save on fuel costs.

A Texas man discovered AMSOIL motor oils and lubricants lived up to all of his expectations in a journey from Texas to Alaska and back in 2004.

"I have a 1998 Dutch Star by Newmar 38-foot motorhome with a 300 horse power Cat engine," said Shelby Rash, Richardson, Texas. "I also tow a car behind." Throughout 2003, Rash averaged 7.1 miles per gallon. "I use AMSOIL products and believe in them," Rash said.

He took AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil, an AMSOIL oil filter, Torque-Drive Synthetic Automatic Transmission Fluid, AMSOIL 75W-90 Synthetic Gear Lube, AMSOIL Universal Automatic Transmission Fluid, for power steering/hydraulics, and the AMSOIL Synthetic Multi-Purpose Grease to a shop in Dallas in January 2004.

"They installed AMSOIL in everything, including the grease fittings," Rash said. "I installed a new AMSOIL air filter and oiled the front wet axles myself. I filled up with diesel and added AMSOIL Cetane Boost and Diesel Fuel Additive to the tank, as well." Then Rash took his four-month, 11,000-mile trip.

"I used the two additives each time I filled," he said. "I also attended two RV rallies where I 'dry-camped with a generator' for a total of 10 days during this time." The only thing he did was change the oil filter during that time.

"I averaged 8.6 mpg since January 2004 for these 11,000 miles," Rash said. "This sure helped with the high fuel prices. Just by changing to AMSOIL I averaged 1.5 mpg better.

"Is AMSOIL worth a try? I think so."

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Dave Mann Makes AMSOIL History

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