AMSOIL Dealer Sales Learning and Information Page Six

Brought to you by highly experienced Truck and Automotive Engineers and Lubrication Specialists. We have 27 years experience engineering and testing cars, trucks, engines, chassis components and systems, powertains and lubricants and we will put our extensive knowledge to use for you.

We are also longstanding Professional Grade members of the Society of Automotive Engineers (SAE). This prestigious position is ONLY granted to degreed engineers with documented work experience in the automotive engineering industry.

We have packed this website with useful information that will help you to make an informed decision regarding your choice of lubrication and filtration products for your vehicles and equipment.  

Your One-Stop AMSOIL source. Outstanding product and tech support and the absolute lowest AMSOIL Wholesale Pricing is available right here! Nobody beats our wholesale pricing!

This page is intended for AMSOIL Dealers. If you are not a Dealer and would like product and technical information or information about becoming an AMSOIL Dealer or Preferred Customer please visit our Home Page or email dave@performanceoiltechnology.com for more information.

THE VALUE OF THE FAVOR

Asking for a professional favor, such as an introduction to a decision maker, is like asking for a gift. If you help someone, it creates an unspoken obligation on the person asking for the favor.

Anna Belyaev, CEO and cofounder of Type A Multimedia in Chicago, Ill., believes strongly in the value of the professional favor, and she has a quote of doing five favors a week. The favors have generated a giant web of reciprocity that has given her access to countless new prospects. "I've got leads coming out of my ears," she says.

"It's part of my prospecting plan that I introduce other people and provide them with leads. Then you feel you can count on them to do the same," she explains. "It's a kind of barter-exchange."

Belyaev, who spent time in the former Soviet Union as a graduate student in Russian literature and history, explains that "the entire economy runs on bartering and mutual obligation" in Russia. Living in this environment has made her completely comfortable asking other professionals for favors.

When Belyaev moved to Chicago, she had difficulty setting up appointments with key decision makers. She did, however, meet a number of management consultants who needed website help. She agreed to build their websites for free in exchange for 10 introductions to decision makers in her target markets.

"We would agree in advance who those 10 people would be, what constituted an introduction, and what the deadline was," she says. This manner of meeting decision makers has worked so well, Belyaev can trace almost all of her best clients to a barter deal.

Belyaev is specific when asking for a favor. When she meets someone new, she doesn't say, "Call me if you know anyone who might be interested in our services." Instead, she says, "If you know anyone at a large corporation or nonprofit who has the title of chief security officer, chief marketing officer or brand manager, I'd appreciate an introduction."

Gary Pines, sales trainer with Harding & Company, based in New York and Chicago, advises traveling a different route when you aren't connecting with decision makers. Salespeople typically go after buyers and influencers when seeking new business, but Pines has found a third type of contact to be useful in drumming up new business. Connectors, although they don't usually influence purchasing decisions, are people who can lead you to someone who can.

Pines belongs to the Economic Club of Chicago, where he became friends with an executive who asked for his help in locating a job for a recently laid off friend. After meeting the friend, Pines found the man was still in shock over the layoff and not ready to start a job search. Pines gave him some time and called him back six months later.

"At this point his head was in a much better place," says Pines. "He understood how difficult it was going to be to find another job." After chatting and offering some suggestions, the executive was so grateful, he said, "You've been so helpful. Now what can I do for you?"

These were magic words for Pines. He had unsuccessfully been trying to reach a decision maker in a large accounting firm, and he knew the executive knew someone who had taken a senior position there. He asked for an introduction, and Pines successfully arranged an appointment.

Results are never guaranteed with connectors. "When we were kids, if you did someone a favor, you waited for them to do you a favor back," explains Pines. "And if they didn't, you felt cheated." In the adult business world, "you give and give and you might not get anything back." Salespeople should be "planting seeds all over the place and hoping something's going to grow," says Pines.


PROSPECTING

In order to get a leg upon your competition, you must think outside the box. Try searching for leads in unconventional places. Regional newspapers and magazines are virtual goldmines for information on prospective customers.

Reading the newspaper is often already part of a salesman's routine, but according to K.C. Frew, sales representative for high-vacuum technology company Varian Inc. of Knoxville, Tenn., the key is to look beyond national and major metropolitan daily newspapers. Frew believes that the smaller the publication, the more useful it is when searching for leads.

Frew stops at a grocery store first thing when he arrives in town and seeks out the smallest publication he can find, usually a weekly county or town paper. "My competitors usually cover a larger territory than I do, and I'm guessing they don't read these little dinky papers. But they're just oozing with good stuff," says Frew.

Frew may visit certain towns only a few times a year, and small local publications keep him informed on new construction, business deals and other sales opportunities. For example, Frew read about a proposed nuclear plant in a small county paper a year and a half before it was reported in the major Nashville newspaper. It allowed him to get a significant headstart on securing the plant as an account.

If an area you're covering doesn't have a local publication, larger metropolitan dailies and weekly regional business journals are also useful for generating leads. Frew advises getting as close to the community as you can, searching for leads that wouldn't appear in larger scale publications.

Certain publication sections present better leads than others. Some sections are worth looking over regardless of the industry you represent. Construction news and new business deals indicate a company is thriving and has money to spend, so make the contact before your competition hears the news.

Business sections usually include a "People on the Move" column, which includes lists of promotions, awards and new employees. "Even if someone has received a promotion, it's an opportunity to prospect," says Mike Frotten, southeast group manager and senior vice president for Interfirst Wholesale Mortgage Lending in Orlando, Fla.

The want ads can also provide valuable information. A hiring push should be of particular interest to salespeople. "They're spending money and they're hiring. Something's going on," says Frew. If a company is hiring for a position directly involved with your product, "that's a guy I need to meet when he's hired," says Frew.

For announcements of new hires, promotions and awards, the best course of action is to make a call or write a note that includes the article clipping, says Frotten. When he was a new loan officer, Frotten once called a real estate agent he read had just received a large piece of business. He said, "I'm also new, and maybe we could help each other out." The agent agreed to a lunch meeting, and they referred business to one another for years.

Gathered information is worthless if you don't use it. When you do follow up, your initial goal should be to establish a contact, nothing more. "People try to do too much. That's why there's sales reluctance," says Frotten.

PREPARE FOR INCREASED SALES

Adequate precall preparation can make all the difference between being unable to get your foot in the door and being invited to a productive meeting with a company's chief decision maker. Proper preparation gives you an understanding of a prospect's needs and allows you to respond effectively to any objections or concerns.

"It's super important," says Richard Trudel, senior account executive with Minolta Business Solutions in Miami, Fla. "You're an asset for the competition if you're doing cold calls without preparation. You're an asset for your company if you prepare."

Preparation involves research, planning and critical thinking. Proper research involves learning as much as possible about your prospect. "You have to do your homework beforehand and evaluate the customer, their products and services; which of your competitors they're using; and whether their whole business plan is a good fit for you and the markets you cover," says Mark Eggert, sales manager with the Midwest division of United Window & Door Manufacturing.

It is important to have enough information to effectively demonstrate why it's in the prospect's best interest to meet with or purchase from you. "It changes the momentum of the meeting," explains Trudel. "It gets people from being put out that you're just there to get a contract to thinking creatively about their needs and what you can do for them."

Proper preparation can also help shorten the sales process. "If you know ahead of time the problems a customer is having, you can't be prepared to offer solutions at the time you're meeting," says Eggert.

Part of Trudel's research includes searching for existing customers in the same industry as the prospect. "I use that as much as possible. It helps with the response to, 'Why should I see you?'" he says.

Planning and critical thinking before telephone or in-person encounters can help you identify goals and create strategies for meeting them. When traveling with a salesman, Eggert helps him prepare an analysis sheet that outlines what they want to accomplish at the meeting. "We establish objectives, discuss the competition, agree on strategies and discuss the possible objections of the customer," he says.

Role-playing is a good way to identify and prepare for objections. "We use that a lot, especially for large accounts," says Trudel. "We work as a team and come up with objections that the customer might throw at us for why they shouldn't buy from us or shouldn't buy at that price."

It is difficult to prepare for that occasional agitator. "A purchaser sometimes likes to throw a curve at you," explains Eggert. "Sometimes it's just to play, or it may be a way to let you know he's not interested without saying it directly." The best way to deal with outrageous questions or requests is to say you don't know the answer and will have to get back to them. "Never say anything you can't commit to," says Eggert.

Preparation is also futile when dealing with people who make it clear they don't wish to talk. However, Trudel finds benefits when he adjusts his own attitude. "Before I pick up the phone, I smile just sitting at my desk. I believe people can see you smile through the phone," he says.

AVOID OVERLOADING PROSPECTS

Sales representative Carol DiBiase and her direct-mail company, Mail Marketing Systems, offer customers more than 30 different products. With such an extensive offering, DiBiase must be careful not to overload her prospects with information, while still delivering her main points. Proper preparation is key.

"Since I sell an advertising vehicle, the ways that I can approach the marketplace are many," says DiBiase. "I have to narrow down my choices before I present or I will overwhelm my clients. The first sales call is simply to ask questions; there's no talk of pricing or product. I find out what their goals are, what their budget is, what kind of advertising they're doing, etc. Then I analyze what they've given me and put together my recommendations based on their needs. It's that simple."

Jim Musiol, national sales manager for One Step Detect Associates, a distributor of onsite substance-abuse testing products, recommends setting up information-gathering appointments with prospects before making sales presentations.

"I try to find out as much background information as possible about the company," he says. "You've got to have a solid understanding of the clients' or prospects' company, because you want to make the next meeting as meaningful as possible, so that their time is used more efficiently. I try to limit the presentation to a few choices and not ramble on about things that aren't really important to them. Then home in on what they say is important. Don't forget that the presentation is about your customer's needs, not yours."

After preparation, the products you should focus on in a presentation will become obvious. DiBiase begins presentations with a written proposal for her and the prospect to review. It lists product options, as well as their benefits. DiBiase doesn't present her prospects with more than four choices, focusing instead on two or three.

"There's always a choice that I think is best for them, and I'm not afraid to tell them that," says DiBiase. "Remember, when you are talking about options, you must have a good reason why you think something is better for them. If you can't justify the reason, if you have more than one option on the page, there's no sense in presenting them."

Musiol agrees, saying, "If you know what they need, you can eliminate almost all the other choices right off the bat, and you will know what to emphasize. For example, don't go into pricing if that's not a factor."

"From our previous conversations, there's always going to be one point that stands out as important to them," says DiBiase. "That point will become the selling point. When I'm presenting, I will bring up that point every time I'm talking about each choice."

Musiol, in order to emphasize his most important point, also uses the frequency approach, but also switches his presentation method. "If I'm speaking, I'll switch to a chart or graph to get their attention and make a point stand out," he explains.

DiBiase offers this final piece of advice: "Be prepared. If you don't offer options based on their needs, you're wasting your time."

SPEND MORE TIME FACE-TO-FACE SELLING

Don't let daily distractions keep you from meeting with customers. In order to be successful and increase sales, it is important to spend time in front of clients and prospects.

Brian Ivey, sales representative with Patterson Dental Supply in Seattle, Wash., is faced with the challenge of a large sales area and limited time. He makes the most of it by grouping customers into three categories. Group A people are current clients. Group B people are potential customers who are likely to buy and Group C people are cold calls and prospects not very likely to make a purchase.

"This helps me schedule my time more effectively," says Ivey. "I used to give equal priority to all three groups. Now, I plan around A and B accounts and only schedule C visits if I have extra time."

Shelley Collins, sales manager of ValPak of Central Maryland, also tries to make the most of her time. Her company uses direct mail to contact the households of a particular geographic area, but they schedule face-to-face meetings with current and potential customers in order to close sales.

"I advise our reps to plan each day so they can stay in the same geographic area. That way, they can see more prospects in less time, because there is a shorter trip between visits."

Doing paperwork can use up valuable time that could be spent with prospects. Collins tells her reps to take care of paperwork in early mornings and evenings, during nonpeak selling hours. "9:30 to 4:30 is the best time for selling," says Collins.

Planning ahead is important. Dealing with busy dentists, Ivey must plan ahead in order to avoid wasted trips. "I leave a note or flier for dentists two weeks before my next visit saying I'd like to talk about a new product next time I call. Then, they can plan to see me without disrupting their schedules. I ask a support person to remind the dentist about my note. If they are interested, they'll make time."

"Know the peak business hours of your clients - when customers are there," advises Collins. "Then, visit them during their slow times."

Networking can also help salespeople clear more time for face-to-face selling. A referral from someone a prospect knows and trusts can help you get your foot in the door and avoid wasted time spent trying to get an appointment.

Practicing common courtesy is also important. If he finds himself running late, Ivey calls his appointments to be sure they will be available when he arrives, or he gives them the option of rescheduling.

Ivey has three points of advice for salespeople looking to spend more time face-to-face selling:

1) Group customers according to how likely they are to make a purchase. Give priority to those most likely to buy.

2) If possible, schedule appointments in advance to ensure clients have time to see you.

3) Use a personal planner to keep track of appointments and important client information.

Collins offers three additional suggestions:

1) Do paperwork during nonpeak selling times: early morning, evenings and during bad weather.

2) Focus on one geographic area each day to cut down on driving times and increase chances of seeing prospects.

3) Learn the peak business times for clients and plan visits for nonpeak times.

BOUNCE BACK FROM COMPETITOR KNOCKS

Your sales call is going smoothly and the prospect seems ready to buy, but suddenly begins repeating some negative things the competition has said about your product. Although your immediate reaction may be anger, your best approach is to stay calm and collected. Avoid taking a defensive or offensive position and try to find the real issue of concern.

John Stein, general manager for WXYV Radio in Baltimore, Md., encounters negative selling nearly everyday. "Stay calm, always take the high road, and back up everything with facts. Listen and try to determine why your client is bringing up the competitor's knock," advises Stein. "There may be a number of reasons."

One reason may be that the client fears he or she has made a mistake. If that is the case, reassure them with facts. The client may also be trying for a chance to renegotiate with you, or they may just be trying to test you.

"Don't underestimate this last one," says Stein. "The client may just want to see how you react. So don't react. Say, 'I'm interested in why you are saying this. Let's talk about it.' Bring it back to them. Take the negative sell head on by asking your clients if they feel like they are getting results from you.

"You also need to find out if the knock is conjecture or fact," says Stein. "For example, if my direct-format competitor tells my clients that my ratings are falling, I will try to find out exactly where my clients got the information. If it's true that our ratings did fall, then I would talk about what that fall represents. It could mean that 100 people out of 2 million stopped listening this quarter...I put it in perspective for the client. To me, negative selling is the easiest sales tactic to battle because you can rely on facts.

"If your competitors resort to negative selling, it's usually for one of two reasons," says Stein. "They're either scared or they don't have the knowledge. That being said, you need to know your competitors' product as well as you know your own.

"You also have to take the high road," adds Stein. "Say, 'You know, they are a great company and I'm not sure why they would want to say something like that.' If you take the high road and stock to the facts, you'll make the competition look silly for knocking you."

Peter Fitch, sales representative with Safety Software Inc., agrees. "When a competitor knocks you and your client brings it up, you have to remain professional and stick to solid facts that can't be disputed."

Although competition is heating up in his industry, Fitch relies on his company's solid reputation to back him up and close sales. "I will just say to clients, 'That's their opinion. This is what I know, and here are the facts to back it up.' Then I just move on," he says. "Why waste your time on negativity when there are so many positive things to focus on with a client?"

Fitch usually does a little digging to determine what's bothering the prospect. "I try to get inside his or her head to see what the person is actually looking for. Is this a tactic, or are they really concerned? If there is a real problem, I will work with that client to resolve his or her concern." Fitch makes sure to keep in touch with these clients to give reassurance.

Stein and Fitch agree that the most effective approach to addressing "hard knocks" is to stick to the facts, use knocks as part of your selling process and avoid acting defensively.
 

PROBING FOR INFORMATION

Ask questions to uncover prospects' needs.

Understanding a customer's needs is essential to closing a sale. However, customers are sometimes reluctant to share their needs. As a salesperson, how can you get past this reluctance and move forward with the sale?

Sales representative Janis Taylor of Trugreen Chemlawn begins each sales call by seeking common ground with the prospect. "The customers may have a picture of a grandchild or a trophy they've won," says Taylor. "Sharing our common interests relaxes the customers. Then I thank them for taking time to meet with me and discuss my goals for our meeting. I want to find out their needs and budget and what they enjoy about their current lawn care vendor."

According to Taylor, there are four types of buyers, and each type should be handled differently:

The Driver is assertive, not emotional and doesn't waste time. "With this buyer type, I get straight to the point," says Taylor.

The Analytical type is non-assertive, unemotional, wishes to completely understand everything and focuses on the facts. This type requires the most follow-up. "I need to ask the same questions several different ways, and they still may have trouble reaching a decision," says Taylor.

The Amiable type is warm, open and friendly, cooperative, enjoys conversation and wants every detail. With this type, "I need to lead the conversation and keep it focused," says Taylor.

The Expressive type is friendly, enthusiastic and persuasive, but more assertive than the analytical and amiable types. This type is also concerned with what others will think. Taylor says, "I tell them that people will drive by and be impressed by the curb appeal and well-maintained property and add, 'Why don't we walk around the properly while we're talking,' They are spontaneous and likely to show you around while they share problems and ideal solutions."

Taylor also uses a system called NEADS to identify prospects' needs, adapting it to fit the appropriate buyer type. With the NEADS system, Taylor asks her prospects five key questions:

'N'ow: "How are you handling your landscaping needs now?"

'E'njoy: "What do you enjoy most about your current landscape contractor or vendor?"

'A'lter: "What would you like to change about your current vendor?"

'D'ecision: "Who makes the final decision about what landscape contractor you use?"

'S'olutions: "What solutions can you suggest?"

John Bacon, Baltimore/Washington D.C. district manager of State Industrial Products, a direct manufacturer of industrial chemicals for government agencies, stadiums, transportation common carriers, universities, school systems, hotels and other noncompeting manufacturers, makes a lot of cold calls to maintenance departments.

"Many prospects don't want to open up, because to them a need is a problem," says Bacon. "It's difficult for them to admit anything, because it's like they're not doing their jobs. If we come out and ask, 'Do you have a drain problem?' they will say no."

Bacon's reps often use referrals and examples from similar organizations to get prospects to open up. "Our rep may tell Towson University's maintenance department, 'I've worked with Loyola College and John Hopkins University, and they have kitchens similar to yours. I'm sure you have the same concerns that they do about their grease traps.' Then they will open up, since it's no longer a reflection on them."

Bacon and his reps use the "SPIN selling" technique to help prospects understand their needs and the negative consequences of ignoring them:

'S'ituational questions service to break the ice. "How long have you worked here? How many people do you supervise?"

'P'roblem questions should be carefully phrased. Instead of asking, "What problems are you having?" Ask, "What are the top two or three concerns that you want to address in your department?"

'I'mplication questions are powerful because they address the consequences of problems. "What's going to happen if you don't get that grease trap fixed and you continue to have backups?"

'N'eeds payoff addresses the value of a solution. "If I could give you an automatic drain keeper, which dispenses our drain maintainer into your grease trap, would that take away your headache?"

It is important to focus on building a relationship with prospects. Then, they will feel comfortable sharing their needs.

Selling Power offers the following Skill Set to help uncover customers' needs:

- Use referrals from similar clients to build credibility and trust.

- Position yourself as a consultant who has helped other clients in the same industry solve their problems.

- Sell the relationship, not a specific product or service.

- Use SPIN selling to help prospects identify and prioritize needs and understand the consequences of not taking action now.

- Show prospects what has worked for similar clients with the same needs. Let them see what product or service solved those problems.

Additional Learning and Information Material:

I Hope that this information is useful to you and answers your questions. I am here to help and answer any additional questions you may have, whether it be oil related or any other component or system on any car, truck or other equipment as well as sales and marketing questions.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any other special interests you have (motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is the undisputed leader in synthetics.............  

AMSOIL Synthetic Lubricants meet and exceed manufacturer and API specifications.

With AMSOIL, you are using a superior product to any manufacturer branded, or any other brand of lubricant. We have documented and certified independent ASTM and SAE test data to prove it, along with 39 years of world class performance and hundreds of millions of miles of on-the-road testing.

 

  

 

                 

  

 

 

WHOLESALE PRICING - Immediate Information by Email

 Request Factory Direct Catalog, Product, Technical and Wholesale Pricing Packet

Purchase AMSOIL Synthetic Motor Oils and Performance Products Here



AMSOIL Preferred Customer Trial Membership 25% Off Retail

Be Sure to Check Our Our World Class State of the Art Application Specific Websites:

Dirt Bike Oil Site
Motocross Oil Site
Motorcycle Oil Site
Diesel Pickup Oil Site
Powersports Oil Site
Racing Oil Site
4x4 Oil Site
RV Oil Site

ATV Oil Site
Auto, Light Truck, SUV

AMSOIL Synthetic Oil Racing

Hunting, Sportsman, ATV Site

Since 1972, AMSOIL  Synthetics have proven to be the BEST.   AMSOIL also engineers and manufactures Ea Oil Filters with Nanofiber Technology which have a 25,000 mile/1-year service life as well as specialized filtration systems for commercial and fleet  applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to approximately 20-25 microns, and at a reduced efficiency) significantly reducing oil changes and eliminating the majority of engine wear.  These filters have been proven by millions of miles of over-the road trucks, construction equipment, severe duty and fleet service.  

• AMSOIL saves you time and money.
• Exclusive 25,000 mile/one-year change interval synthetic motor oil
• Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.
• Provides superior wear protection.
• Increases the life of your vehicles.
• Improves performance, fuel economy and efficiency.
• Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
• Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Performance Oil Technology, LLC is a team of Engineers and Lubrication and Filtration Specialists led by Dave Mann. Mr. Mann is an AMSOIL Regency Platinum 7-Star Direct Jobber, Truck/Automotive Engineer and Lubrication Specialist.

Direct Jobber Dave Mann Makes AMSOIL History

View the Action News article, Dave Mann Makes AMSOIL History Again with 7th Star  

You too, can join our group when you become an AMSOIL Dealer  or Preferred Customer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. Or you can simply purchase AMSOIL products at wholesale prices with our Preferred Customer option. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as use products and/or build your business.

In addition, as a Dealer in our group you will receive exclusive product, technical and business support from the only group of Truck/Automotive Engineers and Lubrication Specialists on the net.

We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support on a regular basis.  We have fully stocked U.S. Nationwide and Canadian warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles and equipment.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions.  If you decide to become an AMSOIL Dealer or Preferred Customer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any special interests you have (diesel, motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is Proudly Made in the U.S.A.  AMSOIL is America's Oil.

AMSOIL Preferred Customer Trial Membership 25% Off Retail
 

AMSOIL Dealership and Preferred Customer Wholesale Pricing Information Minimal Dealership start-up fee ($15 for 6-months, $30 for 1-year)) $10 for 6-months Preferred Customer Membership Premium Quality Product Line No inventory requirements or territory restrictions No capital investment No employee expenses or requirements You choose your level of time investment Excellent tax benefits Exclusive Dealership Internet Promotional Package to help get you started and keep you up to date. Expert assistance from your sponsor, Lubrication Specialist & Automotive Engineer. Use the form below to get complete product/ technical and Dealership/Preferred Customer information and to find out how you can get a large discount on all your AMSOIL purchases while building a stable and solid business. Enter Your First Name Enter Your Email Address   AMSOIL Synthetic Lubricants - Made in The U.S.A.

 

Customer Sold on AMSOIL Quality and Value.

That's what today's savvy consumers want.

According to marketing analysts, the average consumer no longer accepts general sales pitches full of empty promises. The Internet gives consumers instant access to nearly every possible product or service. They look for quality information, conduct price comparisons and then make buying decisions.

The bottom line: more bang for their buck. And when that consumer is raising seven children, top quality products and savings are an even greater priority.

Scott Boring, Oakfield, N.Y., has seven children with his wife Teri. He's looking for quality and savings to keep his 1997 GMC Yukon, with a 5.7 litre V-8 engine that "isn't noted for gas mileage," running down the road carrying his large family as efficiently as possible.

A friend told Boring about AMSOIL products. He promised better gas mileage - an important selling point with today's high gasoline prices - more efficient performance and longer life.

The vehicle had 40,000 miles on it when Boring installed AMSOIL products bumper to bumper.

"I did it all at one time, just to see the difference," Boring said. He installed AMSOIL Severe Gear 75W-140 Synthetic Gear Oil, used AMSOIL Engine Flush and then installed AMSOIL 10W-40 Synthetic High Performance Motor Oil and AMSOIL Universal Automatic Transmission Fluid.

"I especially like the ATF," Boring said. "The truck shifts smoother and the transmission is quiet. All you hear is the tires on the ground. I've tried other synthetics, lots of them. I just never saw any difference. But, with AMSOIL, I saw a difference right away."

The first tankful of gasoline increased his mileage from 15 mpg to 20.5 mpg. "I swear I didn't believe it," he said. "I'm averaging between 19 and 21 mpg all the time.

"This stuff is awesome and I'm letting all my friends know about it."

 

 

AMSOIL Customers Appreciate Greater MPG

Although results vary because of a variety of factors, a common denominator among AMSOIL motor oil users is an improvement in fuel economy.

Independent testing reveals that AMSOIL Signature Series 0W-30 motor oil passes the API Energy Conservation Sequence VI test with a rating 38 percent higher than the API minimum specifications.

"The test results show that AMSOIL has the potential to save energy by conserving fuel," said Technical Services Manager Ed Kellerman. "In most cases it can increase mileage, but at the very least you're getting superior engine protection."

Ralph Sites, a police officer in Rustburg, VA, said he put AMSOIL 10W-40 Synthetic Motorcycle Oil in his 2002 GL 1800 Honda Gold Wing when it had 4,550 miles on the engine. "I had been getting 30 miles per gallon," Sites said. "I was supposed to be getting 40 to 45 miles per gallon."

His first oil change to AMSOIL improved his mileage to 38 miles per gallon. At 6,500 miles on the engine, after replacing the final drive oil with AMSOIL Severe Gear 75W-90 Gear Lube, he improved to 40 miles per gallon.

"I switched to AMSOIL for the long-term gain. The improved gas mileage was just a bonus. AMSOIL is less expensive than Honda's synthetic and I don't have to change it as often. It's a win-win situation."

He bought the bike new in January 2002 and had put 12,000 miles on it in August. He said the improved mileage he's gotten since switching to AMSOIL has saved him $102 just in gasoline.


Jeff Bailey in Fulton, Mo., said his 1996 Lexus GS300 with 81,000 miles on it also gained fuel efficiency when he switched to AMSOIL motor oil.

"The car wants premium gasoline," he said. "I drive about 18,000 miles a year. I ordered your synthetic product and absolutely astounded.

"I was used to getting about 20 mpg overall and having a little low-rev torque."

Since switching to AMSOIL motor oil, Bailey gets 24 mpg and uses regular gasoline.

"The engine feels even more flexible," he said. "I've used AMSOIL now for my wife's anemic Camry 2.2 litre and have calculated that I have saved about $120," he said. "Thanks AMSOIL for an awesome product. You have a customer for life."

Likewise, Lance Okeson of St. Paul, Minn., gained miles per gallon after switching to AMSOIL motor oil in his 1995 Cutlass Supreme.

Okeson made the switch after learning about AMSOIL from a customer of his at a quick lube where he works. His customer was so enthusiastic about AMSOIL, Okeson did some research on the AMSOIL Website and decided to try the products. A trip from the Twin Cities to Fargo, N.D., in a steady 17 mile-per-hour wind, and back showed him an increase from 24 mpg to 30.5 mpg.

"I have never gotten 30 plus mpg with that car," Okeson said. "I have two other vehicles that I switched over to AMSOIL motor oil. One is a 4x4 and the other is an old muscle car. I switched the transmissions and the differentials in those vehicles as well."
 

ASE Master Technician Sold on AMSOIL

Mark Deschner, Friendswood, Texas, is an ASE Master Technician and Manager of the West Pear Land Tire & Auto Store.

He recently was able to demonstrate the superior quality of AMSOIL Synthetic Lubricants when he had to change out a leaking intake manifold on his 1991 Chevrolet 1/2 ton pickup truck, with more than 183,000 miles on the original engine.

"When my lead technician took the intake manifold off, for the first time ever, he couldn't believe how clean the lifter valley and the top of the cylinder heads were on my truck," Deschner said.

The technician thought Deschner may have changed it before. But Deschner assured him he had never had the intake off before.

"He always made fun of me for only changing the oil once a year and the filter twice a year," Deschner said. "I think that seeing how clean the intake and cylinder heads are in my truck has changed his mind about AMSOIL products. I've always believed in them and my truck runs AMSOIL for all lubricant needs."

He uses AMSOIL 10W-40 Synthetic Motor Oil, EAO24 Absolute Efficiency Oil Filter, TS31 2-Stage Air Filter, GF111 Fuel Filter, 80W-90 Synthetic Gear Lube, Universal Automatic Transmission Fluid, Synthetic Multi-purpose Grease, P.I. Performance Gas Additive, Rain Clear Windshield Protectant and Bosch windshield wiper blades.

"As you can see, I have pretty much converted the entire truck over to AMSOIL products," Deschner said.

 

Preferred Customer Sold on AMSOIL Quality

Peter Virgona of Merrick, N.Y. is a self-proclaimed oil enthusiast. “I do a great deal of reading and research, always looking for the best oil,” Virgona said. “The more I read the more I realized AMSOIL was the best ‘true’ synthetic I could buy. After using Mobil 1 since 1986, I made the switch to AMSOIL.”

Virgona is a warehouse worker, but he has many years of experience working on cars.

He drives a 1999 Ford Crown Victoria that has nearly 98,000 miles on the engine. He switched from Mobil 1 to AMSOIL 5W-30 Synthetic Motor Oil (ASL).

“The difference was immediate and significant,” Virgona said. “The idle became much smoother. There are times I can’t tell if the car is running. It also became much more responsive to the gas pedal, so much more responsive my wife asked me what I did to the car.”

Virgona has owned the car for almost nine years. “Not surprisingly, the gas mileage improved significantly,” he said. “This car always averaged 15 miles per gallon going back and forth from work. It now averages 16.5 mpg. That’s a 10 percent increase. I truly didn’t expect such a big change.”

He waited to report his findings until after he had driven the car at least 5,000 miles “to confirm that the numbers are average and not just a fluke.”

Virgona also has installed Ea Air and Oil Filters in his vehicles.

He told his sister-in-law about AMSOIL and then changed her oil over to AMSOIL 5W-30. She drives a 1996 Dodge Caravan with a 3.0 litre V6 engine. According to Virgona, she had always used conventional motor oil with regular oil changes every 3,000 miles.

“Nonetheless, she had a significant amount of sludge that was obvious under the oil fill cap,” he said. “She also experienced a very loud lifter noise that would come and go. Presumably, the sludge was affecting the oil circulation to the lifters.”

Oil consumption in the van was also increasing, using about one quart every 1,500 to 2,000 miles.

“I switched the van to AMSOIL and put in a new filter,” Virgona said. “Within 1,000 miles the lifter noise was all but gone. By 3,000 miles, virtually all the sludge was gone. I drained and refilled the oil a second time with AMSOIL 5W-30. The oil consumption is now down to one quart every 3,000 miles, with no more lifter noise.

“I am very happy with AMSOIL and plan to use it from now on. I recommend it to anyone who wants a great synthetic oil.”

Virgona buys his products through the AMSOIL website. “I always get my product within 48 hours,” he said. In fact, he just had a case shipped to his father in-law in Florida because he believes in AMSOIL products and wants others to experience their benefits. In fact, he’s considering becoming a Dealer.

Virgona respects that he can get detailed technical information about AMSOIL just by checking the website. “AMSOIL puts out performance test results for everyone to see. I definitely appreciate that.

“People are usually very, very loyal to AMSOIL. They know it’s the best.”

 

AMSOIL Gives Life to a Sweet Old Cadillac. Making a skeptic into a believer again.

Dear AMSOIL,

 

I thought you might appreciate hearing my AMSOIL story. When the opportunity arose last year to purchase my mother-in-law's 1987 Cadillac DeVille, I jumped at the chance. A true low mileage survivor, it was in near pristine condition. I was proudly showing it off to a mechanic friend when he said, "Uh-oh, you bought an HT-4100? Good luck buddy."

After much research I understood what he meant. The HT-4100 was rumored to be one of the most troublesome engines Cadillac ever built. The problems are numerous: an aluminum block with cast iron heads that expand and contract at different rates causing premature head and intake gasket failure, coolant loss into the oil, and finally main and rod bearing failure. They also have a heavily loaded distributor gear, weak timing gears, and sludging issues.

My first thought was, if ever an engine needed AMSOIL, it's this one. I first heard about AMSOIL at the old Brohman Dragway in the late 1970s from a fellow racer who swore by it. For the past 10 years, I've used various synthetic oils with favorable results, but never AMSOIL. Then I talked with Dave Mann, the AMSOIL Dealer in my home town, and told him my story. Having spent 19 years as a lubrication specialist with Ford, Dave knows his stuff. He made several recommendations, and shared with me his excellent e-book on motor oils.

I also asked around at the Cadillac owners group I belong to, and almost every one of them said, "Don't buy AMSOIL! It's too expensive and won't do you any good. You need this or that oil with this or that additive," and so on. So who was I to believe?

Having spent over 25 years in advertising and marketing, I have a strong skepticism for extravagant claims made by manufacturers. Usually, when you hear impressive adjectives like "advanced" and "superior," someone just wants your money or your vote (or both). So I read the science; from AMSOIL and from several independent studies. I came to the conclusion that it really is an excellent product. It also intrigued me that one of the primary sales points made by AMSOIL is to convince you to buy LESS of their product. That kind of marketing is contrary to anything I've experienced, and elevates AMSOIL's credibility level exponentially.

I switched the Cadillac over to AMSOIL 5W-30 (ASL) last fall, then put in AMSOIL 10W-30 (ATM) this spring (even though it's not a turbo, I like the extra wear protection offered by this formula). Rather than letting the oil go a full year, I change it every six months, during which time it accumulates about 6,000 miles. My dad was an auto mechanic and taught the 3,000-mile oil change rule like it was the 11th commandment - that kind of conditioning is hard to overcome. With this frequency, I still spend less money than if I changed the oil on a three-month/3,000-mile schedule. I use the money I save to have drain samples tested by an independent lab each time.

The Deville now has 50,000 miles and runs like a fine Swiss watch. I have not had a single problem with the 'troublesome' HT-4100 engine. It runs roughly 10 degrees cooler than with regular oil, and my gas mileage has increased by 10%. It has become my mission to get 200,000 miles from this car. With AMSOIL, I might just make it.

As an addendum, I also recently switched my wife's 2003 Oldsmobile Silhouette minivan to AMSOIL. Since we've owned it, this car has had a lifter clatter for the first 10 seconds on cold starts. Literally, on the first start after putting in AMSOIL, the clatter was gone.

Thanks AMSOIL. By making a superb product that truly does what you say it will do, you've given new life to a sweet old Cadillac, and made a believer out of this devout skeptic. (see photos of car and engine)

Steve Cook
Traverse City, Michigan

 

HDT Sets AMA Land Speed Record with AMSOIL

Hayes Diversified Technologies (HDT), located in Hesperia, California, produces diesel powered tactical military motorcycles for the U.S. armed services as well as the UK and EU NATO countries. Founded in 1961, the company originally manufactured electro-mechanical switches and relays to the military & aerospace industries.

The new HDT motorcycles are diesel machines combining both power and environmentally friendly performance efficiency. We are talking about a bike that gets 100 miles to the gallon AND can do 100 mph.

The HDT team was out on the Bonneville Salt Flats earlier this month, striving to establish new national and world records. Displaying the AMSOIL colors while going through the paces at Bonneville, they offered up quite a number of very strong endorsements with virtually no prompting. We noticed an increase in horsepower right away when compared to Delvac 1,¯ said Fred Hayes, founder/CEO of HDT. What was quite surprising was the condition of the engine after a 50-mile run-in and over 120 full-throttle dyno runs. The camshaft bearings, the small and large end rod bearings, didn't even look like they had been run. During that series of dyno runs, we registered the highest horse-power and torque readings ever.¯

Dave Anderson, AMSOIL Technical Product Manager, had flown to Bonneville to witness and participate in the pursuit of new land speed records. Hayes said to Anderson, "Our testing proved that AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil provided better cam bearing lubrication, better transmission operation and less blow-by than our previous oil. We picked up just over one horse power at the rear well." This is a 3.7% increase and worth a 1 tooth higher gear ratio. In addition, it appears that overall coolant temperature was down about five degrees. That is roughly a 2.5% decrease in operating temperatures.

Very few bikers would be opposed to increased horsepower with lower operating temps, simply by switching over the lubricants.

With over a year of testing, we have found that AMSOIL products continually outperform all other lubricants. AMSOIL provides improved performance, increased fuel economy, lower oil consumption, and significantly reduced engine wear in all operating conditions.

AMSOIL Boosts Bottom Line for Grain Hauler

Burnell Keller of Castroville, Texas hauls a lot of corn. Saving downtime and maintenance costs boost his bottom line.

Since the 1960s, Keller Grain, Inc., at Castroville has bought high quality white and yellow corn from local farmers and trucked it to processing plants across the state of Texas. "These trucks put on about 12,000 miles a month," said Keller, the company's owner.

He was running Exxon XD3-30 motor oil in his Freightliner and changing it every 10,000 miles. He heard AMSOIL products could cut his operating and maintenance costs in half, provide better fuel economy, easier starts and extended oil drains at least three times longer than he was getting.

"We were fixing to extend the drain to 15,000 miles," Keller said. "But a sample of the Exxon motor oil analyzed at 10,000 miles came back saying the oil needed to be changed. I said, let's give AMSOIL a whirl."

After an engine flush, Keller installed AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil in his Freightliner, with more than 400,000 miles on the engine.

"We did this procedure three times at a 15,000-mile analysis and filter change only," Keller said. "Each time the oil sample report came back saying the oil was good for continued use."

After the third round of analysis, the oil was changed. Keller plans to continue with 15,000-mile analysis and filter changes and to continue to use the same oil for an interval of 50,000 miles.

"That's about five times longer than before," Keller said. "It's very good. Keller Grain is now convinced that AMSOIL is a superior product and that anybody can save money using AMSOIL products."

 

 

New Life for Dodge Ram

Preferred Customer Lyle Reinier from Mesa, Ariz. has been using AMSOIL products for four years with complete satisfaction. He said that when he started using them in his 2001 Dodge Ram they “changed the way it ran.”

Now Reinier drives a 2004 Dodge Ram. He uses AMSOIL Synthetic 5W-30 in the engine, AMSOIL Synthetic Universal Automatic Transmission Fluid in the transmission and 80W-140 Long Life Gear Lube.

“AMSOIL has given this truck life that it was hiding before,” said Reinier. Reinier said the Ram now pulls stronger and runs smoother than it did before. He made the switch to AMSOIL when the truck hit the 3,000-mile mark. “What comes as a surprise to me is that my Dodge dealer had no problem doing a complete drain and fill with AMSOIL,” said Reinier.

Reinier said the dealer removed all the Dodge transmission fluid and refilled the truck with AMSOIL ATF. “Within a mile or two I could feel the transmission was smoother and showed a difference in how it performed,” said Reinier.

Reinier also uses AMSOIL in his dirt bikes. He and his wife have been using AMSOIL 0W-40 Formula 4-Stroke since it was introduced. Within the last year, Reinier performed a big bore and a valve job on their bikes in search of more power.

“The insides of the cases, transmission gears and crank shafts were all like brand-new,” said Reinier.

Reinier said the cylinder walls of each bike still showed some cross hatching from the original bore. He also said the bikes run quieter, smoother and cooler than they did before the switch to AMSOIL. Both bikes have their original clutches and have logged over 4,000 trail miles.

 

 

Customer Discovers a Burning Desire For AMSOIL

Dealer Mark Licht of Andover, N.J., was on a follow-up visit at Jimmy's Service, Inc., of Hackettstown, N.J., when the integrity of AMSOIL ATF was put to a new, on-the-spot test.

Licht showed shop owner Jimmy Naranjo several pieces of literature on oil and ATF testing results. After listening to Licht talk about the benefits of AMSOIL ATF, Naranjo turned to him and said, "You're full of it."

Licht continued to explain all the features and benefits that AMSOIL ATF has to offer, but Naranjo interrupted and told him, "There is only one way to prove this ATF is any good."

Naranjo went to his shelf and opened two brands of transmission fluid he uses and poured some of each onto his metal workbench. The shop owner than poured some AMSOIL ATF next to the other two brands. "I had no idea what this guy was about to do," said Licht.

Naranjo then took out his torch and put the flame directly on the first brand of transmission fluid he commonly used. After about 30 seconds the little puddle of transmission fluid started smoking. Naranjo proceeded to the second brand he stocked in his service shop and repeated the process. After another 30 seconds, that brand of transmission fluid began smoking badly.

"Now it's AMSOIL's turn and I must admit I thought my fluid was going to smoke out just like the others with that direct flame," said Licht.

Naranjo held the flame on the AMSOIL ATF for over two and a half minutes and there was absolutely no smoke.

"He quickly turned to me and said he'd take a 30-gallon and a 55-gallon drum of the ATF," said Licht. "We couldn't believe our eyes!"

Now Jimmy's Service stocks the entire XL line of oils, all of the AMSOIL 25,000-mile oils, AMSOIL diesel oils and all of the AMSOIL diesel additives. The shop also carries AMSOIL filters, 2-cycle oils, Power Foam Engine Cleaner and Home Heating Fuel Extender.

 

CROSS COUNTRY TRIP PROVES AMSOIL PERFORMS

Owners of motorhomes, who often travel long distances, are particularly concerned with finding ways to save on fuel costs.

A Texas man discovered AMSOIL motor oils and lubricants lived up to all of his expectations in a journey from Texas to Alaska and back in 2004.

"I have a 1998 Dutch Star by Newmar 38-foot motorhome with a 300 horse power Cat engine," said Shelby Rash, Richardson, Texas. "I also tow a car behind." Throughout 2003, Rash averaged 7.1 miles per gallon. "I use AMSOIL products and believe in them," Rash said.

He took AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil, an AMSOIL oil filter, Torque-Drive Synthetic Automatic Transmission Fluid, AMSOIL 75W-90 Synthetic Gear Lube, AMSOIL Universal Automatic Transmission Fluid, for power steering/hydraulics, and the AMSOIL Synthetic Multi-Purpose Grease to a shop in Dallas in January 2004.

"They installed AMSOIL in everything, including the grease fittings," Rash said. "I installed a new AMSOIL air filter and oiled the front wet axles myself. I filled up with diesel and added AMSOIL Cetane Boost and Diesel Fuel Additive to the tank, as well." Then Rash took his four-month, 11,000-mile trip.

"I used the two additives each time I filled," he said. "I also attended two RV rallies where I 'dry-camped with a generator' for a total of 10 days during this time." The only thing he did was change the oil filter during that time.

"I averaged 8.6 mpg since January 2004 for these 11,000 miles," Rash said. "This sure helped with the high fuel prices. Just by changing to AMSOIL I averaged 1.5 mpg better.

"Is AMSOIL worth a try? I think so."

Performance Oil Technology, L.L.C.  888-879-1362
Distribution Centers Throughout North America

Largest AMSOIL Group in the U.S.

Dave Mann Makes AMSOIL History

View the Action News article, Dave Mann Makes AMSOIL History Again with 7th Star   

Email Us Today with Any Questions. 

This exceptional material is unique to Dave Mann, Truck/Automotive Engineer and not for unauthorized use.  Special undetectable methods are used that will identify any of my material copied and published to the web.

I have been a Ford Engineer/Truck/Automotive Engineer and Lubrication Specialist for 27 years and have had issues with others copying many years of my work and engineering knowledge. This notice and detection system effectively stops this activity.  My goal is to serve you, the customer, by assisting you with your vehicle and lubrication related questions via this exceptionally unique website.

copyright 2000-2012 Performance Oil Technology. L.L.C. All Rights Reserved. No part of this website may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of Performance Oil Technology, L.L.C

AMSOIL Synthetic Motor Oil Home Page | Ford Powerstroke | Chevrolet Duramax  | Dodge Cummins |  Harley-Davidson Motorcycle Oil | AMSOIL vs. Mobil 1  |

 Converting to AMSOIL| Site Map |  Distributor Opportunities|

WHOLESALE PRICING - Immediate Information by Email

AMSOIL On-Line Store

Preferred Customer Wholesale Pricing Information