AMSOIL Dealer Sales Learning and Information-  Business Development Tools: Promoting Your AMSOIL Business

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We are also longstanding Professional Grade members of the Society of Automotive Engineers (SAE). This prestigious position is ONLY granted to degreed engineers with documented work experience in the automotive engineering industry.

We have packed this website with useful information that will help you to make an informed decision regarding your choice of lubrication and filtration products for your vehicles and equipment. 

This page is intended for AMSOIL Dealers. If you are not a Dealer and would like product and technical information or information about becoming an AMSOIL Dealer or Preferred Customer please visit our Home Page or email dave@performanceoiltechnology.com for more information.

AMSOIL BUSINESS DEVELOPMENT TOOL written by AMSOIL INC.

PROMOTING YOUR AMSOIL BUSINESS


CONTENT SUMMARY

Getting Your AMSOIL Business Started
- AMSOIL Business Manual (G-700)
- AMSOIL Literature Pack (G-1312)
- Business Cards
- Sponsor Cards
- Personal Stamp for Brochure
- AMSOIL Clothing
- AMSOIL Catalogs
- Representing AMSOIL Professionally
= Be a "people person"
= Thank customers for their business
= Know your customer

Dress for Success

Advertising Your AMSOIL Business
- Yellow Page Advertising
- Direct Mail (Letters/Postcards)
- Press Releases
- Telemarketing
- Newspaper Advertising
- Magazine Advertising
- Ad Slicks
- Radio Advertising
- TV Advertising
- Signs and Banners
- Vehicle Bumper Stickers & Decals
- Open Houses

Education for Your AMSOIL Business
- The Website
- T-1 Certification
- On-Going Education

Co-Op Programs Available for Your AMSOIL Business
- Racing Sponsorships
- Trade Shows
- The Leads Program
- Oil Analysis

Holding Dealer Meetings


PROMOTING YOUR BUSINESS

OVERVIEW

The objective of this Business Development Tool (BDT) is to provide you with the steps necessary in developing an AMSOIL business plan. It is a suggested sequence of growth with step-by-step tips on how to organize, get started and launch your AMSOIL business.

As an independent Dealer, you can build your AMSOIL business any way you want. We just ask that you consider following the fundamental steps in this BDT. There is much for an AMSOIL Dealer to learn. This Field Sales Tool can provide you with the insight on what tools to use and when and where to use them. These are the best ideas and tips from top AMSOIL Dealers.


GETTING YOUR AMSOIL BUSINESS STARTED

AMSOIL Business Manual (G-700):
The Business Manual (G-700) is a must for any new AMSOIL Dealer. The G-700 will provide you with the information needed to help get your AMSOIL business up and running. It provides instructions on how to sell AMSOIL and how to promote and market your business. The G-700 also explains the various AMSOIL Sales Programs. Many people interested in buying AMSOIL products will initially sign up as a Preferred Customer. Direct Dealers and Direct Jobbers should refer new dealers to Option #2 on the AMSOIL Registration Application when signing them up to purchase a G-700.

AMSOIL Literature Pack (G-1312):
The AMSOIL Literature Pack is another very helpful tool for the new Dealer. The (G-1312) binder includes a sample of all AMSOIL Literature including product catalogs and price lists. The (G-1312) also includes product tips and product data bulletins. The AMSOIL Literature Pack is also available for order in Option #2 of the Registration Application.

Business Cards:
When building a foundation for your business it is best to start with the basics. Perhaps nothing is more basic and yet effective as a business card. Your business card is your own personal calling card. It identifies who you are, what company you represent and how you can be reached. Simple and inexpensive, the business card can give you and your business instant credibility.

It's a good idea to carry AMSOIL business cards at all times. Any social situation can provide you with the opportunity to come in contact with prospective clients. Have your business card readily available. A shirt pocket is a good place. Try to avoid handing someone a crumpled up card from your pants pocket or fumbling through your wallet for one.

The Business Card Order Form (G-89) is available in the AMSOIL Business Manual (G-700). You may also order business cards online through the AMSOIL website at www.amsoil.com. The Business Card order form can be found under Dealer Forms and Brochures. The cards are embossed with the AMSOIL Synthetic Lubricants logo. They will identify you as an AMSOIL Dealer or Direct Jobber with your address, phone number and email address.

Sponsor Cards:
As an AMSOIL Dealer, you have a tremendous opportunity to grow your business through sponsorship. By signing on people like yourself you build your sales force and expand your dealership. Sponsor Cards give AMSOIL Dealers an opportunity to recruit new customers by simply handing out a card. Sponsor Cards contain Dealer information including their Dealer Number or "ZO" number. People can then call into AMSOIL and use the Dealer's ZO Number go get hooked up as an AMSOIL Dealer under his or her name. The Sponsor Card order form is G-1473.

Personal Stamp for Brochure:
The automatic pre-inked rubber stamp is a handy way to make a clean and professional presentation on the AMSOIL Retail Catalogs and other literature that you distribute. The G-260 Dealer Stamp identifies you as an AMSOIL Dealer. Use it to direct people to your phone lines or website.

The G-1268 Catalog Stamp includes your Dealer Number (ZO Number), allowing the commission credits and retail profits on all sales from catalogs you hand out to be attributed to your Dealership. It also directs customers to your website.

Order forms for the G-260 and the G-1268 can be downloaded from the AMSOIL Corporate website. They can be found under Dealer Forms and Brochures.

AMSOIL Clothing:
One of the easiest ways to draw attention to your business is by donning the AMSOIL logo. AMSOIL has a full line of casual clothing and promotional items that can help you become a walking billboard for your business. By wearing AMSOIL clothing you demonstrate your pride in the products. This can also be a very good conversation starter. Others may ask if you work for AMSOIL or how they can get AMSOIL products. The AMSOIL Casual Apparel and Promotional Items Catalog is G-1650. Items can be ordered online through the AMSOIL website by clicking on the Clothing and Promotions icon.

AMSOIL Catalogs:
One of the most valuable tools a Dealer can have is the AMSOIL Retail Catalog (G-100). The G-100 is the best overall promotional handout you can distribute. The catalog familiarizes readers with the history of AMSOIL, the benefits of using synthetic lubricants and the AMSOIL business opportunity. The G-100 offers products and their prices in single or multiple units through convenient credit card telephone ordering. The back cover of the catalog has a space where Dealers can stamp their personal information and ZO Number to save time and make ordering easier. Your customers order directly from AMSOIL and you get the retail profits and commission credits for their orders.

AMSOIL Dealers have found several successful methods of getting catalogs into the hands of potential customers.

- Personal Contact: Any time you can personally speak to a potential customer, you stand a better chance of making a sale. You can immediately answer questions they have and learn about their needs. If you don't make a sale immediately, give them a catalog to take with them. With your Dealership information imprinted on the back cover, they can order at their convenience.

- Residential Deliveries: You can also distribute the AMSOIL Retail Catalog in residential locations. You may be surprised at the number of people in your own neighborhood who know you sell AMSOIL products but are hesitant to contact you. The Catalog lets them order product without having to search for a Dealer.

- Direct Mail: Direct mail is an extremely effective means of reaching customers today. It is the primary sales strategy for many very successful companies. The AMSOIL Retail Catalog lets you take advantage of this effective marketing tool by allowing customers to order directly from AMSOIL from the convenience of their homes.

AMSOIL catalogs and accessories can be purchased by calling the AMSOIL toll-free ordering line at 1-800-777-7094 or by mailing in a Distribution Center Order Form (G-29). AMSOIL Catalog Mailing Envelopes (G-1269) are available in packages of 100. AMSOIL Catalog Door Knob Bags (G-1267) are available in packages of 100.


REPRESENTING AMSOIL PROFESSIONALLY

What this really means is how do you represent you, your business and AMSOIL? Isn't this important to you?

Biz Tip: Create a Positive 1st impression on your prospect.

You only have one chance to make a first impression. The impression you make impacts your customers, other AMSOIL Dealers and AMSOIL, INC. There are many ways to make that impression. How you look, how you sound and how you're perceived can positively or negatively impact your AMSOIL business. Everything from your clothing and business card to the envelope in which you send a correspondence should work toward your marketing goals.

Biz Tip: Create a positive public image at all times.

What you say and what you do can have a lasting affect on the people you come in contact with. As an Independent Dealer you are representing AMSOIL INC. when you are in public. Conducting yourself in a professional manner helps each of us, and the AMSOIL organization, sleep a little better knowing that the actions of one Dealer who doesn't care are not negatively impacting other hard-working AMSOIL Dealers nationwide.

Biz Tip; Be a "people person"!

Often times, simple things can go a long way in making you a successful AMSOIL representative. Make sure you and your down line have a positive, caring attitude about customers. If you don't, that negativity is certainly losing you business. Spend time making sure you understand that you can control the success of your business. Help your down line through training and good management so that they can take a positive, helpful, and productive approach to all customer interactions. Make sure that doing business with you is a pleasant, memorable experience.

Biz Tip: Smiles really do attract more business.

A friendly smile is a universal language. It puts people at ease and shows them that you enjoy what you are doing. People are usually considered honest and trustworthy when they make eye contact and smile. A smile is a positive greeting. It can welcome you into a conversation.

Biz Tip: Thank customers for their business.

A friendly thank you, a card or note, or a polite cover letter are ways to tell your customers that you appreciate their business. This tip is very simple, but it does take a lot to let people know that you care about their business. It's worth it's weight in gold because customers who feel you've treated them well always send new customers your way. People tend to go where they're appreciated.

Biz Tip: Don't overlook telephone etiquette.

Face-to-face contact is not the only way you make an impression. Telephone etiquette is a very important and often times overlooked area in which people can form an opinion about your business. For instance, if you're running an AMSOIL business out of your home, it's a good idea to have a voice mail message related to that business. If you don't have a separate line for your customers, try to answer the phone accordingly. It's also a good idea to educate your family to answer in the same fashion.

- Politely identify who you are.
- Obtain as much information as possible from the caller.
- Do not interrupt.

When responding to messages it is important to return the call in a timely manner. The caller is a prospective client. Treat the person with respect. Remain calm and pleasant regardless of the situation. Offer to follow-up. Project professionalism!

Biz Tip: Know your customer.

Every one of your customers is a person, and they like to be treated as such. Sometimes a simple mistake like mispronouncing a name or forgetting an old customer can have a negative affect. Put yourself in the customer's shoes and take a hard look at all your customer interactions. Are they as personal as they should be?


DRESS FOR SUCCESS

We have already discussed the advantages of how AMSOIL clothing can help create a positive image. Whether or not you're sporting the AMSOIL logo, it is important to wear the appropriate clothing to fit the situation. The old adage "dress for success" holds true at all levels of business, and is certainly important for AMSOIL Dealers. If you look successful and act successful, you are making a statement about the success of your AMSOIL Dealership.

Biz Tip: The way you're dressed can influence the size of your down line.

A prospective "new" Dealer will take one look at you and in about two seconds summarize their perception of your relative degree of success - or failure. Do you think this makes an impact when you move into a sponsorship role and start talking to them about an AMSOIL Dealership? Look at it this way, suppose you were interested in starting your own home-based business and you go to a trade show. You notice that there are two different AMSOIL Dealers working the show. One is standing with a smile on his face in khaki pants with a pressed white shirt, a blue blazer with an AMSOIL lapel pin, and comfortable but polished, stylish shoes. The other Dealer is sitting in a folding chair looking worn out and tired and wearing shorts, a short sleeved AMSOIL t-shirt and sporting obviously well-worn tennis shoes. Which one would you want to talk to about starting your own business and whom would you want as your sponsor?

A prospective customer will also expect to be treated in a fashion that is commensurate with how you look. You can use the identical example above and ask yourself whom you would want to register your account with? Would it be with the sloppily dressed Dealer? Or would you choose the AMSOIL Dealer that exudes confidence and success? The choice is obvious.

As a general rule, your personal attire should be:

- Business casual
- Clean/pressed
- Neat
- Not frayed
- Appropriate for the event
- Portraying the AMSOIL name and logo
- Reflective of success and prosperity


ADVERTISING YOUR AMSOIL BUSINESS

For your AMSOIL business to become the success you want it to be, people need to know about it. What do you sell? Where are you located? When are you open? Business promotion is the means by which you get the word out about your business. Advertising can be a very effective tool in that process. There are many ways Dealers can advertise their business. AMSOIL offers assistance and support in these areas.

Yellow Page Advertising:
Just about every household has a telephone. Just about everyone who has a telephone has a phone book. The Yellow Pages have been an effective and inexpensive way to locate businesses for many years. Whether in local directories or online directories, the Yellow Pages are still one of the most common ways people find the businesses and supplies they are looking for.

AMSOIL Dealers who are actively building their businesses will sooner or later make a decision regarding Yellow Pages advertising. If you need some ideas on what to put in your Yellow Pages ad, go to the public library. There you will find telephone books for most major cities in the country. See what like businesses are doing for their Yellow Pages ads. It's a great way to get some good ideas.

AMSOIL also provides assistance in getting Dealers into Yellow Page advertising and getting listed is easy. Glendora Anderson is a Yellow Pages specialist. Her agency, Global Advertising, has been dedicated to helping AMSOIL Dealers get the most from their Yellow Page listing since 1985. For more information, call Glendora at 1-800-774-9529.

Direct Mail (Letters/Postcards):
Sometimes there is no better way to promote your business than by doing it yourself through direct mail. The personal letter has been proven successful. It lends a personal touch and normally ensures that your message will reach the most people.

The most effective direct mail generally includes several elements, each with its own clear role.

- Benefit: You should include a strong, clear benefit that catches the reader's eye and attention, getting him or her to read the letter in the first place.

- Argument: Provide a sound argument as to why your product can benefit the reader. Make the case as persuasive as possible.

- Call to Action: Finally, you should make an appeal to immediate action. If the letter doesn't make a purchase request, then it should offer an incentive for readers to send in their name or call for more information. As long as they act, you can consider the letter a success.

AMSOIL Dealers report success in motivating and educating Dealers through distribution of their own newsletters. These are usually published quarterly or monthly. Dealers are welcome to reprint articles from the AMSOIL Action News, AMSOIL Direct Line and AMSOIL Service Line in their newsletters.

The per-response cost of direct mail is usually quite attractive. Consult your local postmaster about bulk mail requirements before you create your piece so you can create one that allows you to use the lowest mailing rates. Standard 8 and a half-by-11 single page pieces are easy and inexpensive to prepare and mail.

Press Releases:
Letters and postcards are not the only items that Dealers can send out via direct mail. Some Dealers have found success using press releases. A press release can be an effective way of informing others about your business. Press releases can be used as a means of promoting an upcoming Dealer meeting for your down line. If a Dealer conducts a seminar or speaking event, this could be publicized with a press release. Press releases are also a very effective way for a Dealer to promote the opening of a new commercial account or a new Quick Lube account that begins to carry AMSOIL products. Some AMSOIL Dealers have worked very hard to achieve certain levels of performance. A press release can be a nice way to get the news out and give credit where credit is due.

Biz Tip: Don't forget to edit before you print.

It's a good idea to have someone else proofread your press release before you distribute it. If your release, print ad or letter has a spelling error or a typo in it, people may remember that goof and not your message.

The Media Relations Department at AMSOIL produces numerous press releases on product news and racing news. These releases are available on the AMSOIL Corporate website. They can be used as educational tools or to provide information on new products to your down line and to the public.

Telemarketing:
Telemarketing has emerged in recent years as a major medium for direct marketing. But as most people have experienced, telemarketers can be very annoying. Being deluged by calls from telemarketers at home has become a big problem. As a result, many folks subscribe to do-not-call lists.

AMSOIL does not recommend telemarketing unless it can be in a business-to-business format. An example of business-to-business telemarketing might be contacting people who have had some contact with you before. Maybe they're purchased from you in the past or have responded to a print ad or web banner. As opposed to calling people randomly at home, you are generating inquiries about your product or service for people you have permission to call.

While the telephone can be a very useful tool, it's important that you don't overuse the phone. It's a good idea to save calls for issues that really deserve personal contact. And remember that even where telephoning is appropriate, your customers and prospects don't want you to call constantly. Give them a little breathing room.

Biz Tip: Be respectful.

Remember that you're interrupting anyone you reach by phone. Often times, the most effective and considerate way to use telemarketing is to build existing customer loyalty. By following up after a sale, you are demonstrating that you're concerned about your customer and whether or not they are satisfied. Customer service will never be confused with unnecessary phone contact.

Newspaper Advertising:
There are many ways that Dealers can advertise their business. One of the more traditional ways is through the print media. Most folks have a daily newspaper delivered to their home. Most city's local weekly newspapers and weekly shopping guides are also available. Many weekly shoppers offer free advertising. They are the preferred advertising medium for many AMSOIL Dealers since the shopper is good for a week.

Biz Tip: Can you afford to advertise?

Most daily papers don't offer free advertising. But some publications may be within your budget if you do some research. If you're marketing a small business, start by looking for newspapers that prospective customers read. Then look for the information in them that identifies the publisher and gives a phone number for advertisers to call. Call and request a rate sheet (a table listing the prices of ads by size of ad and showing the discount rate per ad if you buy multiple ads instead of just a single one). Many larger city daily newspapers may be too expensive.

Be sure to explore local and small-town newspapers. You can find hundreds of newspapers and weeklies with readership only in the tens of thousands, which means their advertising rate is one-fifth to one-tenth the price of a big city newspaper. Of course, you don't reach as many people. You generally get as much exposure as you're willing to pay for. But by buying ads in small circulation publications, you avoid taking huge risks, and you minimize your investment. If an ad pays off, you can try running it in additional publications. But if it doesn't produce the results you want, you can afford to write off the cost without feeling too much pain.

Magazines (AMSOIL Advertising):
While newspapers may be the most effective and sometimes affordable way to advertise, some Dealers may want to explore the possibilities of promoting their business through magazine advertising. Each Dealer has his or her interests and there is a trade magazine for nearly every interest out there.

But be warned! Magazine advertising can be very expensive. AMSOIL does not encourage Dealers to use magazine advertising unless they have the resources and the experience. While AMSOIL corporate has an annual budget for advertising in national magazines, independent Dealers are dealing with magazine advertising on a much smaller scale. Most advertising that Dealers utilize is in local or very specific niche publications. You may also want to favor new magazines with growing readership. The cost of advertising in these magazines always lags behind their circulation and gives you more exposure for your money.

Ad Slicks:
AMSOIL provides line artwork for reproduction in advertising and promotion in the form of product and long slicks. The G-1003 provides a black and white image of every product AMSOIL sells. The G-1003 also provides various images of the AMSOIL logo. AMSOIL also provides the G-1011, which consists of several professional print advertisements that feature various AMSOIL products.

AMSOIL Ad Slicks can be reproduced for newspapers or magazines, with the Dealer's contact information in the space provided. Dealers may also choose to borrow the ad coy and modify it for their own advertising purposes. The Ad Slicks can also be photocopied and placed on bulletin boards.

Ad Slicks are also available on the AMSOIL Corporate website. These full-color advertisements are available in JPEG, GIF and PDF formats. They may take several minutes to download if you have a standard dial-up modem connection. You only need to click once and the download process begins.

Radio Advertising:
People today spend more and more time in their automobiles. Most people have the radio on while they're driving. With that in mind, it's easy to understand why radio advertising can reach a large audience. Advertisers generally don't realize how powerful radio can be. According to the Arbitron National Database, 95 percent of teenagers and adults listen to radio each week and 81 percent are listening on any given day. That's a lot of people!

Biz Tip: Radio advertising can reach people 24/7, 365 days a year.

Radio advertising may seem like an unrealistic promotional tool for most Dealers. But it's a good idea to be open-minded about radio. New and easier ways to promote in radio are emerging all the time. Every year brings more radio channels, including web-based radio. In fact, more and more marketers use CDs or websites that communicate with radio-style voice-overs. You may also be able to find a lot of radio talk shows willing to invite you on as a guest if you pitch your expertise well and have an angle to discuss. An example of this would be a Dealer buying time with a radio station to broadcast a taped interview with a specialist in a lubrication-related field.

Radio ads are 77 percent cheaper than television ads and 86 percent cheaper than newspaper ads in the United States. But radio advertising can still be out of reach for many Dealers. AMSOIL provides assistance by making pre-produced scripts and radio jingle and soundtrack beds available to Dealers. These 10, 30 and 60-second spots are available on the AMSOIL Corporate website. Click on the Dealers' Zone icon and look for AMSOIL Radio Scripts and AMSOIL Radio Jingle and Soundtrack Bed. To download and save files, right click on the link that you want and choose "Save Target As..." to save to your hard drive or desktop.

If you have a limited budget for radio, you may want to avoid spreading out that budget over a long period of time. Studies show that by concentrating your efforts all at once, you begin to make an impact on listeners. Here's a good rule of thumb to follow: If you can't afford to be on strong, don't advertise. Wait until you can afford to be on strong.

On a limited budget, you should concentrate those commercials so that you can reach the same people over and over again. This is called having a high frequency. By buying a short schedule with high frequency you will reach fewer people, but the people you do reach will remember your message and be more likely to act on it. Plan to spend about $400 to $500 a month to be effective long term and $300 to $400 for a live broadcast.

TV Advertising:
TV looks simple when you see it. But don't be fooled. It's not simple at all. If you're thinking of using television as an advertising tool, consider this: Video can cost $2,000 per minute to produce or even $20,000 if you're making a sophisticated national TV ad.

Biz Tip: Be realistic.

While AMSOIL Corporate has done some selected television advertising, it is very difficult for Dealers to be able to afford to produce their own 30 second or 60 second commercials. And truth be told, those ads may look cheap when shown on the local network affiliate right next to expensive ads from national advertisers. Why embarrass yourself in your own local market, and why waste a lot of money on ads that don't work?

If you are interested in exploring television advertising, you may want to check into cable TV. More and more cable companies are offering commercial leased access TV. This is TV advertising with government regulated pricing, rather than pricing based on supply and demand. This means it is much less expensive, virtually pennies on the dollar. This is an exciting new opportunity for consumers to buy TV advertising airtime at wholesale prices.

Most leased access today is used to air infomercial programming. Most infomercials are 30 minutes in length. But getting a half hour on cable TV can be as inexpensive as $40. A cable company in the Midwest covering most of Minnesota and Wisconsin offers primetime (6:00 to 11:00 p.m.) rates between $75 and $300 per half hour. Daytime and overnight rates are significantly less. These prices do not include equipment, studio or production costs.

Video can also be an effective promotional option if used in other contexts. Simple video can look great on your website or at a trade show booth, even if it wouldn't fly on television. Do you have access to a good hand-held digital video camera? Well, that (when combined with a high quality microphone) is actually capable of producing effective video for such marketing opportunities. To them, it could be an opportunity to show they can do professional work. For you, it may be an opportunity to get near-professional work at a very low price.

Remember: While you may create your own ads in both the print and electronic media, they must be submitted to AMSOIL for approval before use. See the (G-1071) AMSOIL Cooperative Advertising Plan for details.

Signs and Banners:
Often times the only way for consumers to know where AMSOIL products are sold is with a visual reminder. Dealers can effectively promote their business with professional signs and banners available through AMSOIL.

Biz Tip: Signs help you capture attention and send a message!

What's Available: Retail Sign, G-1700
Sign Says: "AMSOIL Synthetic Motor Oils Sold Here"
Comments: Aluminum 2-sided sign for interior and exterior use

What's Available: Illuminated Sign, G-1841
Sign Says: "AMSOIL, The First in Synthetics"
Comments: Back-lit lightweight sign draws attention to your business

What's Available: Magnetic Car Door Signs, G-2003
Sign Says: "AMSOIL Dealer"
Comments: Includes room for your phone number and a stick-on number set

Biz Tip: Banners help you market and sell!

What's Available: AMSOIL Logo Banner, G-1694
Banner Says: "Synthetic Lubricants and Performance Products"
Comments: 4 feet-by-8 feet. Perfect for indoor or outdoor use.

What's Available: AMSOIL 10W-30 Banner, G-1899
Banner Says: "Genuine PAO Formulated Synthetic"
Comments: Ideal for both indoor and outdoor use.

What's Available: Racing Banner, G-1461
Banner Says: "Team AMSOIL Racing"
Comments: 8 feet-by-4 feet banner with four metal grommets and four five foot ropes for attachment

What's Available: AMSOIL XL-7500 Banner, G-1370
Banner Says: "Save Time & Money with the 7,500-Mile Oil Change"
Comments: Two feet-by-six feet

AMSOIL signs and banners and other promotional items can be ordered through the Casual Apparel and Promotional Items Catalog (G-1650) or can be purchased on the AMSOIL Corporate website by clicking on the Clothing and Promotions icon.

Biz Tip: Have you ever seen a billboard? That means they work.

You can't drive down a freeway, a major highway or a city street without seeing billboard advertising. If you're looking for major exposure for your product, you can draw attention to it with a strategically placed billboard. However, the costs of outdoor advertising can be high. According to Lamar Outdoor Advertising, a billboard ad along an expressway in a mid-sized city like Denver costs about $3,800 per month to rent. If you rent a similar billboard ad in the smaller, nearby city of Colorado Springs, where the freeway sees less traffic, it costs you $2,730 per month.

Another form of billboard advertising is transit advertising. These ads can appear in buses, taxis, commuter trains and subway systems. You find one definite advantage in transit advertising. It typically delivers to a higher number of viewers in a short period of time. Public transportation vehicles generally travel the same routes over and over so almost everyone along the route sees an ad multiple times.

Few Dealers make use of outdoor advertising. But if you have the budget, it could be an innovative new way to promote your AMSOIL business.

Vehicle Bumper Stickers & Decals:
An an AMSOIL Dealer, your vehicle can be an effective way of drawing attention to your business. Turn your vehicle into a mobile advertisement for your business with AMSOIL bumper stickers and Dealer magnetic car door signs. Kits are available in the AMSOIL Casual Apparel and Promotional Items Catalog (G-1650) or on the AMSOIL Corporate website.

Many Dealers have used their vehicles as an effective advertising tool. One Direct Jobber from California reports that he's had people chase him down in traffic and ask to buy AMSOIL products on the spot.

Open Houses:
Getting people to show up where your AMSOIL products are available is half the battle when it comes to generating a sales opportunity. One creative way of accomplishing this is by hosting an Open House.

Many Dealers hold Open Houses in conjunction with the opening of a new Retail-on-the-Shelf Account where AMSOIL products are sold. This is a great opportunity to promote a new retail business and give a Dealer a chance to promote AMSOIL, its products and its programs. By working hand-in-hand, the Dealer and the establishment can both benefit.

Biz Tip: Get people to come to you.

An Open House, like any other form of effective marketing, creates a buzz and gives people a reason to attend. Promoting an Open House in advance is a good way to drive more people to the event. Using radio to promote the Open House can be very effective. You might want to conduct a giveaway. If you sponsor a race team, maybe they can bring their vehicle to the store.

Getting people to the Open House is the first challenge. Once there, it is important to get customers to take notice of AMSOIL products. A colorful display would be an effective attention grabber. You may try to get the retail account to stock upon a little extra product in exchange for your assistance driving traffic to the Open House. Arrange for the staff to wear AMSOIL hats or clothing. The Dealer can also support the store by training sales staff on the benefits of AMSOIL. The ultimate goal is to get customers to notice your product, get to know your product and buy your product.


EDUCATION FOR YOUR AMSOIL BUSINESS

The Website

Perhaps the most useful tool for any Dealer is the AMSOIL Corporate website. The primary objective of all marketing and Internet policies at AMSOIL is the success of our Dealers. AMSOIL is taking many steps to make its Corporate website more user friendly, which makes us more Dealer and customer friendly.

The AMSOIL Corporate website offers secure online ordering for retail customers, Dealers, retail-on-the-shelf accounts and commercial accounts. The site also features the AMSOIL Corporate history, detailed information about each product, product applications, current news about AMSOIL and the lubrication industry, testimonials and information about the AMSOIL business opportunity. The best way to stay current with what AMSOIL is doing is to make a weekly visit to the website. It's all there!

The Dealers' Zone opens the door to limitless opportunity, including the formation of your own personal website. Dealers are permitted to use and personalize the Dealer website templates. Instructions are available enabling Dealers to personalize the script to include their name, address, phone/fax/voice mail numbers, customer number, email address and the date, time, location of their next Dealer meeting.

Dealers who want an Internet presence but do not have a computer or web access may also place a basic personal home page on the Internet that is hosted by AMSOIL on a dedicated AMSOIL server. This makes it possible for any Dealer to have an Internet presence that links to the AMSOIL Online Store and generates sales for that Dealer. To obtain a website, fill out the Website Order Form (G-1547) and send it to AMSOIL INC. with the appropriate fee. When you receive confirmation of your Authorized AMSOIL Dealer Website, you can put your web address on your business cards and you're in e-business.

AMSOIL web page templates have special links for connecting to the AMSOIL Corporate website. When a potential customer comes to a Dealer's website and decides to order, the Dealer's ZO (Dealer) Number is carried automatically to the AMSOIL Secure Online Order site. This is a great way for the Dealer to get leads or get credit for sales. You can read our Dealer Internet Policies in the Dealers' Zone and check out tools for helping Dealers promote their websites.

Biz Tip: There is a reason AMSOIL offers you your own free website.

More and more Dealers are becoming computer savvy. They realize that a good web page can be a very effective tool. Here are some tips for boosting your web sales:

- Generate Great Content. Try to develop a site with compelling, informative content. Give prospective and current customers good reasons to come to your site.

- Offer Variety for Frequent Users. To encourage people to become frequent visitors, vary the content from time to time. Offer a monthly tip or showcase a different featured product. Ideas like these help avoid boredom and reward frequent visitors with fresh content.

- Design a Clean, Uncluttered Site. Cramming too much into your home page can turn potential customers off. Make it simple enough to take in at a glance. Figure out your most important content and cue that content up front and center.

- Offer Easy-to-Understand Site Navigation. Don't let your web page get too complicated. A prospect should be able to easily move around. Try to keep the links logical. Many sites lose traffic when visitors get confused, lost or frustrated with the navigation.

- Use Promotional Offers. Are you willing to offer a special discount or a free sample? If so, put this offer up in a prominent place on your home page. A simple offer like this may increase sales and inquiries from a website.

- Put Your Web Address Everywhere. Most people overlook this no-brainer. Every email that you send should have a clickable logo linking to your website. It is also a good idea to put your web address on everything you print, including business cards, envelopes, brochures and letters. Make it easy for people to find you!

Biz Tip: The AMSOIL website is all about convenience.

The "Send to Friend" buttons are a great tool for Dealers. At no cost, you can pass along information to your prospects. Send news, product information and more via email. No postage costs! The Product Application Guide enables you to enter your prospect's vehicle information and print the AMSOIL recommendations for their specific application. For each potential customer with whom you will be sending a G-100 catalog, find out their website information, then print the lookup results to enclose with each catalog. Direct Jobbers should communicate to their down line the existence and value of the Online Product Application Guide.

Biz Tip: Get in the Zone!

In 2005, AMSOIL launches its redesigned website, online store and New Premium Dealer Zone. AMSOIL Dealers logging into the New Dealer Zone will discover and experience:

- New Customer Reports updated daily. This enables Dealers to identify new customers for immediate follow-up.
- Personal and Group Volume Reports updated daily. This gives Dealers a tool to track their Commission Credit totals maximizing commission earnings.
- The easiest EZ on-line ordering ever.
- Customizable Dealer websites.
- Monthly computer reports which are now free for the first time.
- Commercial and Retail Accounts with Open Order Reports identify accounts and commissions you will earn.

Whether you are a Direct Jobber with hundreds of down line Dealers, or a new Dealer who simply wants to grow, these reports in the Premium Zone will prove invaluable. Now all of the most critical Dealer Computer Service reports are yours at a single low price of $9.95 per month. In addition, you'll receive a free subscription to the Direct Line, a $15 value. Once you enter the Premium Dealer Zone, you'll receive a free 90-day trial.

T-1 Certification

In some cases, AMSOIL offers financial or product assistance to Dealers. The AMSOIL T-1 Certification Program works in conjunction with your Business Manual (G-700). The step-by-step training covers all aspects of the AMSOIL business, so new Dealers and established Dealers alike will benefit. The T-1 training course ensures certified Dealers know the basics of running an AMSOIL business. And having down line Dealers who know the fundamentals of all the AMSOIL programs, business administration, selling and sponsoring means greater productivity for all.

Biz Tip: Get T-1 Certified and become eligible for AMSOIL co-op programs.

Being T-1 Certified opens the door to many benefits for the AMSOIL Dealer. T-1 Certified Dealers are eligible to receive leads from the AMSOIL Leads Program. You are also qualified to receive sales from the Internet when new customers do not have a sponsoring Dealer. Being T-1 Certified enables Dealers to receive co-op assistance for racing sponsorships. As a T-1 Certified Dealer you are also eligible for trade show participation and for 50% off literature sales for trade shows. In addition, a T-1 Certified Dealer is eligible to receive co-op assistance for Dealer meetings.

There are three easy steps to T-1 Certification:

- Review the material in your G-700 Business Manual
- Included in the G-700 is the T-1 Certification Workbook
- Complete the workbook and submit it to AMSOIL. Upon receipt, AMSOIL will register you as T-1 Certified and send you your T-1 Certification patch and certificate.

On-Going Education

You are never too old to learn. Even the most successful AMSOIL Dealers have reached their level of achievement because they never stopped learning the tricks of the trade. One AMSOIL Regency Platinum Direct Jobber expressed the importance of on-going education in one of his newsletters after attending an AMSOIL Direct Jobber Convention. "AMSOIL has the absolute best lubrication engineering knowledge, technology, people and products," he writes. "They work tirelessly to bring them to a point that they are made available for us to market."

Biz Tip: The Dealer Training Series will help you earn more money!

AMSOIL offers a home study program called the Dealer Training Series Program. This program covers the basic technical information in the general areas of lubrication, filtration and other aspects of the AMSOIL product line. It serves as one of the quickest methods for new Dealers to obtain fundamental technical information critical to building their business. Existing Dealers will also find it to be an excellent way to compliment their own training.

The Dealer Training Series consists of seven basic topics, each having their own, full-color printed workbook. In addition, each topic also includes a companion CD-ROM disc containing the same information as found in the workbook, but in an electronic PowerPoint format. Upon completion of each segment, a Dealer may review their knowledge by taking a brief test contained in the workbook. From there, a more in-depth exam will be available via the AMSOIL website. Upon successful completion of all seven topics, the Dealer will receive "T" points that will allow participation in several AMSOIL co-op programs.

Biz Tip: If you don't attend "AMSOIL U", you are missing the boat.

Another way AMSOIL provides on-going education to its Dealers is through AMSOIL University. This four-day event is held each May in Superior, Wisconsin, the home of the AMSOIL Corporate Headquarters. AMSOIL U enables Dealers to attend classes in core technology, business development and advanced development. This event provides the opportunity to network with other successful AMSOIL Dealers, interact with AMSOIL Corporate staff, earn continuing education credits and become more comfortable, professional and successful in selling. For more information, log onto the AMSOIL Corporate website.

Biz Tip: Receive the Action News and stay wired in.

All AMSOIL Dealers and Preferred Customers receive a subscription to the "Action News" magazine. This monthly publication is a valuable resource filled with new product information, sales tips and Dealer profiles.

Biz Tip: Maintain a "Direct Line" to success.

AMSOIL Dealers should also consider subscribing to the Direct Line. The Direct Line is a twice-monthly newsletter that contains up-to-the-minute news on industry issues and how AMSOIL products address those issues.

Biz Tip: Become a "Full Service" Dealer.

The Service Line is a monthly newsletter designed to teach Dealers and Accounts about AMSOIL products. The information in the Service Line can help you become a problem-solver and a money-maker.

Biz Tip: Stay abreast...Know what industry publications to subscribe to.

AMSOIL Dealers are also encouraged to study trade journals and magazines in the industries they are interested in becoming an expert in. Publications such as "Lubes and Greases" and "Lubricant World" provide insight into industry trends and news.

Most industry trade journals and magazines offer free subscription cards. These cards are attached within the magazine and can easily be removed. Many subscription cards enable you to qualify for free subscriptions. Fill out the required information and identify yourself as an AMSOIL Independent Dealer. A good place to find subscription cards are in the magazines and trade journals in many of your client's offices.

Biz Tip: Attend AMSOIL Dealer meetings.

Perhaps the most important example of on-going education for AMSOIL Dealers is to attend their sponsor's and Direct Jobber's meetings. Some DJ's actually conduct leadership classes for their down lines. Most Direct Jobbers are on the front line of the business. They've succeeded in building a profitable AMSOIL Dealership and they can help you do the same.


CO-OP PROGRAMS AVAILABLE FOR YOUR AMSOIL BUSINESS

Racing

The Race Sponsorship Program can be an effective way to promote your AMSOIL business. There are more than 300 AMSOIL Co-op sponsored racing teams in North America. Dealers are to use Co-op sponsored teams or individuals as marketing tools for their dealership. Generally, the dealer and AMSOIL split the costs of the product which is provided free of charge to the racer or racing team.

Targeting Sponsorships: As a Dealer you should look for a racing team that can give you more bang for your buck. AMSOIL's level of racing sponsorship participating is determined by the following variables:

- Race team history: How long have they been involved in racing? How have they performed in the past?
- Exposure: How many people see them race? What kind of media coverage do the race teams receive?
- Racing circuit and schedule of events.
- Vehicle appearance.
- Cost.

Types of Racing Sponsorships:

- Motor Sports Teams
- Individuals competing in motorized sports
- Collegiate Formula SAE competition
- Race Event Sponsorships
- Racing series sponsorships
- Track sponsorships

Racing Team Responsibility: In return for agreeing to a Co-op Sponsorship AMSOIL will ask a representative of the sponsored team, driver, event or series to sign a Racing Team Sponsorship Agreement form. This requires the race team to give first-class representation and support to the sponsoring Dealer. The team agrees to provide photos, results, testimonials and supportive material to AMSOIL for use in publications and advertising.

Dealer Responsibility: Dealers requesting Co-op assistance must complete the AMSOIL Dealer Co-op Program form. Forms are available on the AMSOIL website in the Dealers' Zone under Online Forms. The Racing Co-op form is item G-2074. Included is an order form that must show stock number, quantity and description of desired product. Dealers must also provide billing information, shipping address and ZO Number. The application must show a schedule for the upcoming racing season with start and end dates. Co-op requests will not be approved if this information is not provided. Products listed on this order form must cover the entire race season. Additional mid-season orders may be considered under special circumstances, but only with the completion of an additional Co-op application.

Dealers should look for ways to participate with the team and work the racing events whenever possible. The Dealer can gain credibility within the racing community by being there to support the AMSOIL sponsored team. AMSOIL may even help secure booth space for Dealers. The can be a great way to support the team and open up sales opportunities with race fans.

Having a relationship with the media can also be very beneficial. Providing story ideas for the print and the electronic media can be a great way of creating free promotion. A racing program sales approach can be time consuming and will require a financial commitment from the Dealer. Therefore, racing sponsorships are not for everyone. But for those with the time and energy, a racing sponsorship can be a lot of fun and can be a creative way to develop new business.

Trade Shows

Trade shows or conventions can be an excellent opportunity for Dealers to promote, market and sell AMSOIL products. However, like racing sponsorships, trade shows can be a waste of time and money if not approached properly. Effective trade show participation requires planning, research and a time and financial commitment.

AMSOIL does provide assistance to T-1 Certified Dealers wishing to host a trade show booth. The Dealer Co-op forms are available on the AMSOIL website in the Dealers' Zone under Online Forms. The Trade Show form is item G-2075. AMSOIL's level of participation for trade shows is determined by the following variables:

- Geographic Scope: Is it a national, regional or local show?
- Type of Show: Trucking, boating, automotive, etc.
- Attendance: How many people attend the show? Who exhibits at the show?
- New Business Potential: What is the potential for sales, new accounts, new Dealers?
- Booth Cost.

After review and upon approval, AMSOIL will provide a percentage of the booth rental cost. Consideration for co-op support will be awarded on a first come, first serve basis for those shows for which co-op support was not provided the previous year. Dealers who have established themselves at a show (worked the previous year) will be given "first rights" consideration for co-op support. AMSOIL INC. reserves the right to co-op with more than one Dealer at the same show.

When entering the trade show market, it is important to be prepared. Not all trade shows are going to be worthwhile. It is important that the trade show meets your needs. AMSOIL INC. does not recommend trade shows based on size of the event. There are many shows too large and too expensive for the smaller Dealers to consider attending. However, there are many shows that can fit the bill. Most Dealers start out doing small shows in their own area, then move into bigger shows.

Shows that are focused specifically on the different types of motorized equipment are the events that AMSOIL Dealers seem to have the most success with. These would include:

- Boat, Sports and Travel Shows: Boats, RV's, and ATV's
- High Performance/Racing Shows: Cars, Trucks, Motorcycles and Snowmobiles
- Industrial Shows: Construction, Farming and Mining

Biz Tip: Location, Location, Location!

Try to select a location anywhere near a major entrance, the food stands, bathrooms or any other place that concentrate people. Being on the end of an aisle can help, too. And bigger is better! In general, you should get the biggest booth you can afford. If you end up in a miniature booth in the middle of the aisle, try to strategically place banners and signs at the venue that will provide directions to your display.

Biz Tip: Make sure your booth is appealing to the eye.

How your booth looks is as important as where it's located. Product should be prominently displayed. However, be careful not to overdo it. A cluttered display can be distracting. Try to feature only the products related to that particular event. Other AMSOIL products can be brought, but should be kept out of sight unless requested.

AMSOIL clothing can also jazz up the look of a trade show booth. It's a good idea to have a variety of shirts, jackets and hats displayed in plain site. You would be surprised how much money you can make with clothing sales. Many Dealers who host trade booths wear AMSOIL clothing. Try to have people working the booth dressed the same (perhaps AMSOIL polo shirt, casual slacks and comfortable shoes). It's also a good idea for those working the booth to be wearing AMSOIL name tags (G-99).

Some trade shows may call for a more formal dress code (shirt and tie or business suit). You may want to do some research prior to the trade show to find out what type of dress would be appropriate. Try to look better than competing companies and those in neighboring booths. Avoid wearing jeans and keep shirts tucked in. Well-dressed and well-groomed employees will help give your booth a professional look.

Biz Tip: Booth management should not be overlooked.

It is important to match the number of people working the booth to its size. Too few people in the booth can result in potential customers not being helped. Too many people in the booth can result in a crowded look with staff having little to do but stand around. Generally, a maximum of two people should work a 10-by-10 foot booth at any one time to allow room for customers. Each salesperson on duty needs 50 square feet of space.

Remember, you are in the booth to work. Any personal problems or disagreements with orders in the booth need to be set aside. Do not let other things distract you. It is important to work the booth as a team. Avoid eating, drinking, using a cell phone or a laptop and conversing with co-workers in the booth. Concentrate on the customers! Any unproductive time spent could cost you a sales opportunity.

Biz Tip: Seeing is Believing!

This old saying contains wisdom, and if you think a demonstration would be helpful, you should definitely consider giving one. Demonstrations are often the most effective way of introducing a new product, or even introducing an old product to a new customer. The Oil Filter Demonstration Stand (G-1163) can provide Dealers with opportunities to display AMSOIL's By-pass or Dual Guard filtration systems. For example, the Marine Dual Remote By-pass system or the AMS-Oiler could be very effective visual aids at a boat, sports and travel show. These are great conversation starters and demonstrating their benefits can give you instant credibility. AMSOIL also has cut-away filters available for display. The Oil Filter Demonstration Stand is available in the Literature and Sales Aids Price List (G-15) and can be ordered on the AMSOIL Corporate website in the Dealers' Zone.

Most AMSOIL Dealers who host trade show booths find the best way to demonstrate a product's benefits is to have the proper literature on hand. AMSOIL can provide a wide variety of literature that includes product analysis, test results and comparison data. Have plenty of Dealer Application Forms (G-18C and G-18D) to sign up Dealers and Preferred Customers. Check the AMSOIL Literature and Business Tools Catalog (G-1045), the AMSOIL Clothing and Promotional Items Catalog (G-1650) and the AMSOIL Literature Price List (G-15) for literature and promotional items to distribute.

Biz Tip: Free stuff can attract visitors to your booth.

Most trade show booths offer something free to those who stop by. It's a good idea to have a large quantity of some small AMSOIL promotional item to use as a free gift to your customers. AMSOIL decals and racing stickers are a great give-away item. Stickers are inexpensive and are available in various quantities. Many Dealers have used AMSOIL racing stickers as give-away items at various shows and report that they are a very hot ticket for patrons young and old. The AMSOIL Racing Decal Sheet (G-1890) features eight full-color peel-off AMSOIL racing decals that explode with action and detail. Showcase AMSOIL logos, checkered flag design and exciting automobile, motorcycle, snowmobile and boat racing images. AMSOIL also has a wide variety of other promotional items such as pens, key rings, and coffee mugs. These items are featured in the AMSOIL Casual Apparel and Promotional Items Catalog (G-1650). They can also be purchased on the AMSOIL website.

The G-100 Retail Catalog is a trade show booth must-have item. Even though the G-100's retail for $1.00, they should be given away. By personally handing out a catalog to someone that they see is worth $1.00, you are more apt to have a potential customer that will value the catalog enough to read it, and hopefully place an order or register as a Dealer or Preferred Customer. Make sure booth visitors know they do not have to pay for the G-100. Use a sign that says "FREE" catalogs, or "PLEASE TAKE A FREE CATALOG". Everyone loves something of value for free.

Biz Tip: Don't be afraid to make the sale!

You may think that trade shows are not the place to make a sale. But if you are properly prepared, they may be the best place. AMSOIL has many veteran Dealers who have enjoyed great success signing up customers at trade shows. These Dealers have some tried and true trade show selling tips:

- Keep it basic. Make sure you don't lose the prospect by talking over them.
- Focus on the customer's needs.
- Explain to new prospective Dealers how they can earn commissions.
- Follow-up. One of the keys to a successful show is to call every Dealer that signed up.

Leads

Every day, hundreds of people express their interest in AMSOIL products. Whether they call in, email or express their interest to an AMSOIL employee on the street, we take these potential prospects very seriously. This is where the Leads Program comes into affect.

The Leads Program was implemented to set-up prospects with T-1 Certified Dealers in their geographical area. The Dealers can then work with the prospects to determine their interest in AMSOIL. The T-1 Certified Dealer who gets the lead can arrange to sign-up the prospect as a Preferred Customer, Dealer, or a Commercial or Retail Account. This adds to the Dealer's down line and enables them to accumulate additional commission credits. To be fair, leads are issued to Dealers in a designated region on a rotating basis. Since we get thousands of leads a month, AMSOIL has established the following benchmark as the recommended turnaround time for leads that we enter into the system:

- When people call in, we try to take care of them immediately. They generally want product now and we try to help them get it.
- When people contact us by email or through the website, AMSOIL enters them into the system within 24 hours.
- Leads that come in mail from magazines and other sources are to be taken care of within 3-to-5 days.

Oil Analysis

AMSOIL and Oil Analyzers, Inc., have recently adopted the Co-op Oil Analysis Program. The program is designed to help Dealers reduce their costs and to provide their commercial accounts with state-of-the-art analysis services. This program is open to all T-1 Certified Dealers who service one or more Commercial Accounts.

Oil analysis enables vehicle and equipment owners to evaluate both the service life of their lubricants and the condition of their equipment. This maximizes profitability by helping to safely extend drain intervals and properly schedule maintenance procedures. Oil Analyzers, Inc., offers the industry's most complete analysis at a very low price. In addition, Oil Analyzers' experience with synthetic lubricants and extended drain intervals will insure the most accurate recommendations for users of AMSOIL products. The Co-op Oil Analysis Program is designed to help Dealers or their Commercial Accounts take advantage of this valuable service.

Co-op Oil Analysis Program registration forms can be found on the AMSOIL Corporate website under the Dealers Form and Brochures category.

Holding Dealer Meetings

An extremely successful way of building your sales group is to conduct meetings. This way you can share the benefits of the AMSOIL business opportunity with others. Invite your existing down line and ask them to bring a prospective Dealer with them to the meeting. You may do this by work of mouth, advertising, promotional flyers. Many Dealers promote meetings in the Bulletin Board section of the AMSOIL Action News magazine.

In addition to being an effective way to recruit new Dealers, meetings can also give current Dealers a chance to share ideas. More experienced Dealers can provide valuable advice to their down lines and vice versa. Doing this is one way to increase the knowledge, confidence and sales of the AMSOIL Dealers who will ultimately be selling AMSOIL products. You're never too old to learn. Successful Dealers want good ideas and direction.

Dealer meetings can be small, informal events held in your own home. It is a good idea to conduct meetings in a living room or family room where there is plenty of seating and adequate lighting. Make sure you provide guests with paper, pencils and a smooth surface to write on. Try to eliminate any distractions. Turn radios and televisions off and have someone arrange to watch your children, if necessary.

If a meeting is too large to hold in your own home, you may consider conducting it in a public place. Some Dealers have had success renting a banquet room at a nearby motel or restaurant. Some AMSOIL Dealers will occasionally invite a special guest to speak at their meeting. An expert in a lubricant or automotive field can provide analysis on a new product or take part in a general Question and Answer session with those in attendance.

Some of AMSOIL's most successful Dealers have even used Teleconferencing with their down line teams. This can be an effective way to feature multiple guests without having to deal with travel. By providing an open phone line, Dealers and guest speakers can call in and the meeting can be conducted over the phone. This requires a lot of preparation but can actually be less expensive than hosting a large meeting in a public place.

It is important to remember to promote your Dealer meetings. Use flyers, community bulletin boards, newspaper ads, and word of mouth. Provide a registration sheet for those attending the meetings. This gives you an opportunity to follow-up. It is also a good idea to have plenty of Dealer Application Forms (G-18C).

AMSOIL encourages Dealers to hold educational and motivational meetings by offering incentives through the Co-op Meeting Program. Dealers must be T-1 Certified to be eligible. AMSOIL can provide assistance in the form of literature coupons, cash credit and Co-op meeting dollars. Co-op request forms (G-1232) are available from the AMSOIL Literature Department. T-1 Certification materials are included in the Dealer Business Manual (G-700).


CONCLUSION

The top 100 Direct Jobbers in AMSOIL have all built their businesses differently. Some have done so by only sponsoring Dealers. Others got started by signing on only Commercial and Retail Accounts. More and more successful AMSOIL Dealers are using the Internet for all of their business. Some have a warehouse full of products they supply to their down line. Others don't carry a single product and let all of their Dealers order direct from the company. Some Dealers attend trade shows, some do newsletters, some hold meetings and some do a little of everything. The point is, there is no clear direction to point an individual when it comes to their AMSOIL business.

"Promoting Your AMSOIL Business" was developed so that you can see all of the various tools you have to build a business and how to use them. This way, almost every market is open to you with one program or another. See what you like to do and what works for you. AMSOIL creates the products and the programs. It is up to you to use your entrepreneurial instinct to build a business that suits you.
 

I  hope that this information is useful to you and answers your questions. I am here to help and answer any additional questions you may have, whether it be oil related or any other component or system on any snowmobile, car, truck or other equipment.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any other special interests you have (motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is the undisputed leader in synthetics.............  

AMSOIL Synthetic Lubricants meet and exceed manufacturer and API specifications.

With AMSOIL, you are using a superior product to any manufacturer branded, or any other brand of lubricant. We have documented and certified independent ASTM and SAE test data to prove it, along with 39 years of world class performance and hundreds of millions of miles of on-the-road testing.

 

  

 

                 

  

 

 

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Since 1972, AMSOIL  Synthetics have proven to be the BEST.   AMSOIL also engineers and manufactures Ea Oil Filters with Nanofiber Technology which have a 25,000 mile/1-year service life as well as specialized filtration systems for commercial and fleet  applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to approximately 20-25 microns, and at a reduced efficiency) significantly reducing oil changes and eliminating the majority of engine wear.  These filters have been proven by millions of miles of over-the road trucks, construction equipment, severe duty and fleet service.  

• AMSOIL saves you time and money.
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Performance Oil Technology, LLC is a team of Engineers and Lubrication and Filtration Specialists led by Dave Mann. Mr. Mann is an AMSOIL Regency Platinum 7-Star Direct Jobber, Truck/Automotive Engineer and Lubrication Specialist.

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You too, can join our group when you become an AMSOIL Dealer  or Preferred Customer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. Or you can simply purchase AMSOIL products at wholesale prices with our Preferred Customer option. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as use products and/or build your business.

In addition, as a Dealer in our group you will receive exclusive product, technical and business support from the only group of Truck/Automotive Engineers and Lubrication Specialists on the net.

We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support on a regular basis.  We have fully stocked U.S. Nationwide and Canadian warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles and equipment.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions.  If you decide to become an AMSOIL Dealer or Preferred Customer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any special interests you have (diesel, motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

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