What's New At AMSOIL

Brought to you by highly experienced Truck and Automotive Engineers and Lubrication Specialists. We have 27 years experience engineering and testing cars, trucks, engines, chassis components and systems, powertains and lubricants and we will put our extensive knowledge to use for you.

We are also longstanding Professional Grade members of the Society of Automotive Engineers (SAE). This prestigious position is ONLY granted to degreed engineers with documented work experience in the automotive engineering industry.

We have packed this website with useful information that will help you to make an informed decision regarding your choice of lubrication and filtration products for your vehicles and equipment.  

Your One-Stop AMSOIL source. Outstanding product and tech support and the absolute lowest AMSOIL Wholesale Pricing is available right here! Nobody beats our wholesale pricing!

 

Lubes and Additives: It All in the Mix 

 

Introducing AMSOIL OE Synthetic Motor Oils

In order to meet the demand for a lower-cost synthetic motor oil, and to provide customers a stepping stone to the top-tier line of AMSOIL synthetic motor oils, AMSOIL is introducing the AMSOIL OE Synthetic Motor Oil line. Priced competitively with other standard-drain synthetic motor oils, OE Synthetic Motor Oils offer the protection and performance benefits of a high-quality synthetic for OEM-recommended drain intervals, providing Dealers with a huge opportunity to reach new customers.

AMSOIL OE Synthetic Motor Oils are designed as an entry-level product for customers who want to move up to synthetic quality, but won�t pay a significantly higher price than a conventional product and/or aren�t initially interested in extending their drain intervals with AMSOIL's 25,000 mile/1-year motor oils.

OE 5W-20 Synthetic Motor Oil (OEM)

OE 5W-30 Synthetic Motor Oil (OEF) 

OE 10W-30 Synthetic Motor Oil (OEM) 

AMSOIL Engine and Transmission Flush- Prepares Engines and Transmissions For New Oil

AMSOIL Quickshot SE- Restores Peak Performance in Small Engines and Powersports Equipment 

Diesel Power Challenge Hits News Stands Everywhere

AMSOIL Introduces Dominator� Series of Premium Synthetic Racing Oils

AMSOIL INC., Superior, Wis.  AMSOIL now offers three new premium synthetic racing oils specially formulated to withstand the rigors of high-performance and racing applications. AMSOIL Dominator� Synthetic 5W-20, 10W-30 and 15W-50 Racing Oils provide superior performance and maximum protection in extreme environments.

All three Dominator Racing Oils feature the same additive package, providing maximum durability in multiple viscosities. Their shear-stable formulation was engineered to provide maximum horsepower without sacrificing engine protection. Dominator Racing Oils provide straight-grade protection in a multi-grade formulation. The proprietary friction modifier in Dominator Synthetic Racing Oils reduces friction for maximum power and cooler engine temperatures, resulting in improved lap times and longer-lasting equipment.

AMSOIL Dominator Synthetic 15W-50 Racing Oil is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning, nitro-fueled or nitrous oxide gas-injected applications operated under severe conditions. Applications include the following: � Big Bore � Asphalt and Dirt Late Model � Modified Big Block � Ford Crate Late Model � Dodge Crate Late Model � Endurance � Rally � Truck-Pull � Aluminum Block � Marine � Other high-performance racing and street applications requiring 50-weight oil.

AMSOIL Dominator Synthetic 10W-30 Racing Oil is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline or alcohol-burning and nitrous oxide gas-injected applications operated under severe conditions. Applications include the following: � Asphalt and Dirt Late Model � Modified Big Block � Modified Small Block � GM Crate Late Model � Marine � Sprint � Midget � Legend � Kart � Other domestic and import high-performance racing and street applications requiring 30-weight oil.

AMSOIL Dominator Synthetic 5W-20 Racing Oil is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning and nitrous oxide gas-injected engines operated under severe conditions. Applications includ the following: � Modified Small Block � Asphalt Late Model � GM Crate Late Model � NHRA Stock Eliminator � Bracket � Sprint � Midget � Legends � Karts � Junior Dragster � Other domestic and import high-performance racing and street applications requiring 20-weight oil. The low-viscosity formulation and robust additive package of Dominator 5W-20 make it ideal for use as a high-strength qualifying oil.

Dominator� Synthetic 5W-20 Racing Oil (RD20)

Dominator� Synthetic 10W-30 Racing Oil (RD30)

Dominator� Synthetic 15W-50 Racing Oil (RD50)

AMSOIL the Official Oil of Both the Sturgis Motorcycle Rally & Daytona Bike Week

AMSOIL INC. of Superior, Wis. has signed agreements to be the Official Oil of both the 2008 Sturgis Motorcycle Rally and 2009 Bike Week in Daytona Beach. AMSOIL has been a leader in synthetic lubrication since 1972 with motorcycle oils and premium filter products that are distinguished by their excellence.  

AMSOIL synthetic motorcycle oils are the world most advanced oils for Harley and V-Twin engines as well as the whole range of metric bikes on the market.  The state-of-the-art oil, formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications including unsurpassed protection, improved mileage and reduced operating temperature. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases.

AMSOIL Corporate Update

Preferred Customer Sold on AMSOIL Quality

(SRN) Severe Gear� Synthetic Off-Road and Drag Racing Gear Lubricant SAE 190

(SRT) Severe Gear� Synthetic Off-Road and Drag Racing Gear Lubricant SAE 250

Premium Lubricants for Summer Recreational and Work Vehicles

New AMSOIL 100% Synthetic 0W-20 Motor Oil

P.I. Performance Improver Concentrate (API)
AMSOIL PI improved fuel economy by reducing port fuel injector deposits, intake valve deposits and combustion chamber deposits in 100% of the vehicles tested!

AMSOIL Now Offers Mothers� Car Care Products!

Please see the Mothers� page on the AMSOIL Online Store  for pictures, product and technical information and pricing information.

Click Here to purchase Mothers Products at Preferred Customer Wholesale Prices

AMSOIL Introduces New Ea Air Induction Filters Featuring Nanofiber Technology for Maximum Engine Performance

See the very latest API Comparative Motor Oil Testing which includes 10 Competitive Motor Oils Compred to AMSOIL

10W-30 Synthetic Motor Oil (25,000 Mile/1-yr. Change Interval Specification)

AMSOIL Introduces Ea Oil Filters with Nanofiber Technology; Another Revolutionary Step for Automotive and Light Truck Applications AMSOIL INC. of Superior, WI announces the introduction of its new Ea Oil Filter line featuring advanced full synthetic nanofiber technology. The new Ea Oil Filters tout improved lubricant flow, improved cold-start performance, reduced operating costs and extended service intervals. AMSOIL Ea Oil Filters will be the highest efficiency filters on the market for automotive and light truck applications. AMSOIL is the first in the industry to offer a full synthetic media in a cartridge style filter. The Ea synthetic media is made of fibers with a controlled size and shape that are significantly smaller in diameter than conventional filters. Extensive testing shows that AMSOIL Ea Oil Filters provide a near perfect absolute efficiency rating.  Development of this new filter involved partnerships with global filtration industry leaders.  The collaborative effort was orchestrated by AMSOIL with the aim of producing a filter unsurpassed in efficiency and service life.  Benefits include:             25,000 miles or one year service life in cars and light trucks             Higher capacity than competing filter lines             Excellent flow characteristics             Reduced engine wear             Certified OEM fitment The filters also feature fully tucked seams, a molded element seal, roll-formed threads and a long-lasting premium grade silicone anti-drain valve. Fast Fact:  A nanofiber is less than one micron in diameter.  A human hair is 80 microns.   Nanofiber Filter Media   Traps sub-micron size particles on the nanofiber surface Prevents particles from lodging in the filter media depth   AMSOIL Ea Nanofiber Filter Media   Cellulose   Traditional Cellulose Media   1000 x Scanning Electron Microscope Images Red circles represent the diameter of a 2 micron and a 5 micron particle Click Here for more Ea oil filter product information

AMSOIL Introduces Ea By- Pass Oil Filters

AMSOIL Announces Absolute Efficiency Ea Air Filters (EaA) with Nanofiber Technology for Automotive and Light Truck Applications

AMSOIL now offers Wix Filters - Oil, Air, Fuel, Transmission, Cabin Air Filters and Crankcase Breather Filters to compliment the AMSOIL Ea Filter Line

Anything But Conventional
an AMSOIL profile by David McFall, Lubes N Greases,
From the day I blended my first quart of synthetic motor oil, my
goal has been to produce products of the highest quality that
deliver superior performance. That was the only way for me to
succeed. My oils cost consumers three to four times more than
petroleum, so they had to be good enough to justify the price,
and they always were.

AMSOIL's commitment to producing and marketing high quality
products has resulted in our continuing growth over these past
thirty-plus years in business. It is even more important today,
as competition has increased considerably in recent years. There
are now numerous synthetic motor oils available to consumers. We
are no longer unique in being the only producers of synthetic
lubricants, but we remain unique in the superior performance of
the oils we make.

We also demand the highest quality and performance from the
products we market but do not actually manufacture. For those, we
search out the very best suppliers who are able to meet our
standards and we partner with them to market their products
alongside ours. Such is the case with the Donaldson Company,
makers of the best filters available anywhere. Donaldson produces
filters for many applications. They have been in this business
for many years and have grown to a $1.5 billion company employing
about 10,000 people. Donaldson markets filters worldwide,
including oil filters, air filters, fuel filters, hydraulic
filters, and coolant filters. They hold more filtration patents
for land transportation, aviation, and industry than all other
filter companies combined.

I have been told that the Donaldson Company is very selective in
who they partner with, just as we are. They are suppliers to Ford
Motor Company, General Motors, Caterpillar, John Deere, Lockheed
Martin, the U.S. Department of Defense, and now AMSOIL INC.

I first met with the top executives of the Donaldson Company here
at our Superior, Wisconsin headquarters. We had arranged a plant
tour and conference for them so we could all get acquainted and
exchange ideas. I joined my son, Alan Amatuzio, Dean Alexander,
and some of our other key people here at AMSOIL for these
discussions.

What started with this meeting ultimately resulted in an
agreement that represented a first for the Donaldson Company.
They had partnered with a number of OEM's before, but AMSOIL
would be the first world class lubricant company they shared
their technology and product line with, and the first company
they would private label their PowerCore Filters for. There will
be more exciting news coming from this partnership in future
months.

Included in this Action News is the latest AMSOIL/Donaldson
Filtration Products brochure (G-2111). In it you will find
information on many of the excellent Donaldson products. Use them
to expand your business into new markets. They are the perfect
compliment to the AMSOIL Synthetic Lubricants you now market.

AMSOIL Lubricants and Donaldson Air and Oil Filters combine to
provide the very best long term engine and equipment protection
money can buy. Both provide extended service life and superior
performance.

And the best news is they are only available together from AMSOIL
Dealers and their accounts. To date, we have set sales records
for certain of the Donaldson filters. For instance, AMSOIL
Dealers today sell more of the ELF 7349 oil filters for
Dodge/Cummins 5.9 liter diesel applications than any other
company in the world. If you're not marketing these fine filters,
you are missing a great opportunity.

Our purchasing department recently visited Donaldson's
headquarters and were pleased to see the AMSOIL name positioned
with their other worldwide partners in the stockholders viewing
room. They also noticed that the Action News was among other
publications available for their employees in their lunch room.

This is sure to be a great partnership, and as I mentioned
earlier, more exciting things are in the wind from AMSOIL that
will draw on the technical expertise of the Donaldson Company.
Look for more news from AMSOIL very soon.

A. J. Al Amatuzio President and CEO, AMSOIL INC.

The other day I was reviewing the Action News and the new G-100
product catalog included in it. The products featured in this issue
were our two new motorcycle oils. Anyone reading about these
outstanding new oils couldn't help be impressed by how they totally
blew the competition away in head-to-head performance tests. Once
again, AMSOIL outperforms the competition and puts test results that
prove it right there for everyone to see.

It's also interesting that the very bike manufacturer that said not to
use synthetic motor oils in their engines now sells and recommends a
synthetic motor oil with their label on it. They don't make it, but
they profit from it so now it's OK to use. That's very similar to how
the other oil companies and automakers badmouthed synthetic motor oils
until they began marketing their own synthetic oils. Are their oils as
good as AMSOIL? Not when you look at the tests!

AMSOIL has a long history of making lubricants that are the very best.
And the way we have shown they are the best is by testing them against
the competition and publishing the results in our sales literature or
right on the product labels. I don't know of any other oil company
that does this like we do. But then, I don't know of any other oil
company that makes products as good as we do, so they don't really
have as much to toot their horn about as we do.

A couple of the many tests we believe are important when comparing
motor oils are the Four-Ball Wear Test and the NOACK Volatility Test.
The Four-Ball measures wear protection and the NOACK measures the
volatility of an oil.

Reducing engine wear is a major function of motor oil. The better the
oil protects against friction and wear, the longer the engine will
perform as it was designed to, delivering maximum power and economy
much better and longer than an engine with excessive wear.

Look at the Four-Ball comparison graphs in the G-100 and on many other
pieces of AMSOIL literature. There are no oils that protect better
than AMSOIL. None. For all the advertising glitz and eyewash these
other oil companies do to sell their oils, they really have nothing to
brag about. Even a big name like Mobil 1 can't compete with AMSOIL.
Our Series 2000 0W-30 beats Mobil's 5W-30 and every other oil we
tested against, including some 10W-30s. When it comes to wear
protection, Mobil SuperSyn 0W-30 isn't even in the same league as
AMSOIL 0W-30!

Why is the volatility of an oil so important? Because a highly
volatile oil will evaporate, changing its viscosity and performance
characteristics. What starts out as a 5W-30 can turn into a 10W-40 or
heavier when the lighter ends of the oil cook off. This creates the
potential for creating sludge in an engine and definitely increases
emissions. An oil with low volatility performs better and longer than
highly volatile oils, keeping an engine cleaner and operating at peak
efficiency.

When you talk to your customers and prospects, show them these
comparisons. While the major oil companies use gimmicks and glitzy TV
commercial, AMSOIL spends its money producing superior lubricants.
They come up with special start up oils, or oils that have heat
activated wear protection additives. Sounds like a deodorant
commercial I saw recently.

When it comes to start up protection, no oil protects better than
AMSOIL Synthetic Motor Oils. And when the operating temperatures start
climbing, you want an oil with the lowest volatility, period. That
will be the oil that will continue to protect when the others start
cooking.

I can't imagine anyone who, given the facts, would choose any other
motor oil than an AMSOIL Synthetic Motor Oil. Giving people the facts
is your job. That's why we develop these superior oils. That's why we
test them against all others, and that's why we publish the results.
Because we want you to have the tools to help your customers decide.

It doesn't do any good for us to provide all this information unless
you use it to sell your products and build your business. You don't
have to exaggerate. You don't have to embellish the facts. All the
tests we publish are genuine. Like I've always said, We couldn't put
it on the label if it wasn't true! That's not marketing jiberish.
It's a fact.

A. J. Al Amatuzio President and CEO, AMSOIL INC.

Amatuzio Makes History (Channel)
Dealers who were watching The History Channel on Wednesday August 10 received a nice surprise. AMSOIL President and Founder A.J. Amatuzio was recognized for his achievements in the development of synthetic motor oil. During a segment of the show Modern Marvels, Lt. Col. Amatuzio was credited for his pioneer work and the development of his history making oil. The segment highlighted part of the rationale behind the oil's development and featured footage from AMSOIL manufacturing including our bottling line and first can of AMZOIL.

New AMSOIL Synthetic Motorcycle Oils Provide Superior Transmission and Rust Protection Superior, WI - (BusinessWire) - AMSOIL announces the introduction of two new premium Synthetic Motorcycle Oils. The oils have been re-formulated with new high performance additive technology that provides even greater multi-functional benefits for the special requirements of motorcycle applications. Available in both 10W-40 and 20W-50 viscosities, these exclusive new AMSOIL formulations provide unparalleled protection for American and metric motorcycle engines and transmissions. Most motorcycle oils provide little or no rust and corrosion protection for the inside of an engine during storage. Contrary to popular belief motor oil is not a natural protection against rust and corrosion. This is a function of the additives. The new AMSOIL Synthetic Motorcycle Oil is specially formulated for both peak performance on the road and superior protection when sitting idle or in storage. Benefits of the two new oils include: · Improved Transmission Protection · Excellent Wet Clutch Performance · Excellent Corrosion Protection · Outstanding Heat Resistance · Robust Additive Levels · Excellent Value for Cost Effective Performanc The new AMSOIL 20W-50 Synthetic Motorcycle Oil (MVC) is recommended for Harley-Davidson, Buell, Victory, Ducati, BMW, Aprilla and Triumph motorcycles calling for a 15W-50 or 20W-50 viscosity. The new AMSOIL 10W-40 Synthetic Motorcycle Oil (MFC) is recommended for Honda, Kawasaki, Yamaha, Suzuki, BMW, Husqvarna and KTM motorcycles calling for a 10W-40 or 20W-40 viscosity. Available in quarts, cases, 30 gallon and 55 gallon drums. For more detailed information please go to: AMSOIL 10W-40 Motorcycle Oil or AMSOIL 20W-50 Motorcycle Oil

AMSOIL Introduces Specially Formulated Synthetic Oils for Four Stroke Outboard Engines 10W-30 10W-40 New AMSOIL Formula 4-Stroke� Marine Synthetic Motor Oils are premium quality synthetic formulations engineered for the harsh operating conditions of marine environments. Designed to withstand the intense mechanical activity of continuous, high RPM operation, Formula 4-Stroke� Marine Synthetic Motor Oils are specially fortified with a heavy treatment of advanced additives that protect motors against wear, rust and deposits. They excel in both high horsepower applications and all-day trolling. AMSOIL Formula 4-Stroke� Marine Synthetic Motor Oils are certified by the National Marine Manufacturers Association (NMMA) for use in four stroke outboard motors. These high quality oils demonstrate outstanding performance, exceeding the NMMA "FC-W" (Four Cycle - Water) specification requirements with the following benefits:   Offers superior protection against engine wear Provides excellent anti-rust performance AMSOIL Formula 4-Stroke� Marine Synthetic Motor Oils are available in 10W-30 and 10W-40 viscosity grades and approved for use in all popular four-stroke outboard motors, inboard and I/O motors, and personal watercraft. For inboard motor applications, drain intervals may be extended to two times the engine manufacturer recommended interval or one year, whichever comes first. AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL Formula 4-Stroke� Marine Synthetic Motor Oils contact dave@performanceoiltechnology.com

AMSOIL/CHAPARRAL/HONDA TEAM MEMBER Picked to Race For Team USA In the Motocross Des Nations in Ernee France!

Freedonia Predicts Strong Future for Synthetics

According to a study by the Freedonia Group, lubricant demand in the United States will grow 0.9 percent per year for the next five years, reaching 2.745 billion gallons in 2008. The study predicts a two percent annual growth for general industrial oils, a 1.4 percent annual growth for transmission fluids and hydraulic oils, and a 0.2 percent annual growth for automotive motor oils. Freedonia projects demand for synthetic lubricants to grow six times faster than the overall market, with synthetics accounting for 10 percent of overall demand by 2008. More rapid than average growth is also predicted for high mileage oils and oils marketed specifically for ATV's, motorcycles and scooters.

New 'AMSOIL Center' Becomes Another Milestone
in Company Growth

Growth, expansion, increased sales, more product. Those are the buzz words around AMSOIL corporate headquarters. The company continues its era of growth with the purchase of a new building. The new AMSOIL Center is a 374,000 square-foot building set on 55.5 acres in Superior, Wis. It's just down the road from the current AMSOIL Manufacturing Plant and is situated on the rail line that already serves the existing center on Winter Street.

"This company expansion is part of the exciting future of growth we talked about at our recent Direct Jobber Convention," said AMSOIL Executive Vice President and General Manager Dean Alexander. "We are, indeed, positioned for growth and prosperity for the company and independent AMSOIL Dealers for many years to come. We are definitely a company on the move."

Formerly a food distribution warehouse, the building was built in 1990 as a "state-of-the-art distribution facility," said AMSOIL Director of Operations Scott Davis.

It features 38 loading/shipping docks and includes 130 pallet jacks and forklifts with which to move product.

The building has 30-foot ceilings, with racking throughout to hold product; 12,000 square feet is office space.

"The first stage of the move will include the current distribution center and warehouse," Davis said.

However, that move is still several months down the road. Eventually, all finished products will be stored in the new building. A plan is in development for use of the office space.

Because of the complex nature of the distribution process, the company has developed a transition strategy that will take between three and five years. "It will be an ongoing project," he said.

The building is ideal for AMSOIL purposes.

"It has the loading docks, rail access and easy access from the interstate," Davis said. U.S. Interstate Highway 35, which runs directly past the site, has an off ramp that leads directly to the property.

The new building and property is an expansion, Davis explained. "The current distribution center will continue to be part of our manufacturing process," he said.


It's never quiet at the manufacturing plant. New ideas and technology are tested every day.

"We seek the highest quality formulations and technologies for the AMSOIL product line, and diligently test them before we offer them to our Dealers and their customers," said Executive Vice President and COO Alan Amatuzio. "The expansion is part of our ongoing plan of growth for the company."

AMSOIL has experienced growth throughout its history, but none like the rapid expansion in product offerings and state-of-the-art technology of the recent past.

"It's an exciting time to be in this great business of ours," said AMSOIL Founder, President and CEO Al Amatuzio. "We have the brightest minds, the best formulations and the highest quality products on the market today."

AMSOIL has garnered attention because of its expansion. "The purchase has generated a lot of awareness of the significance of AMSOIL to the community," Davis said. "We're improving our partnerships with some of the area businesses and organizations because of the magnitude of the project."

AMSOIL will continue to expand as necessary, David said. "The purchase of the AMSOIL Center shows Dealers that we are willing and capable of growing the company as fast as they challenge us to," Davis said. "The potential of this company is exhilarating."

NEW PRODUCTS IN 2004 BRING INCREASED DEALER OPPORTUNITY

The 2004 calendar year brought many changes to the AMSOIL product lineup. New products, such as European Motor Oil and the Marine Dual Remote Filtration System, have helped Dealers break into new markets, while the reformulated two-cycle oils and gear lubes allow Dealers to offer cutting edge products that provide maximum protection and performance in today's more advanced and specialized equipment.

FABULOUS FOUR SYNTHETIC 2-CYCLE OILS
Recent two-cycle engine design changes, including direct fuel injection and exhaust power valves, have improved two-cycle engine efficiency and reduced emissions. They also require more specialized oils to deliver maximum engine protection. The new AMSOIL "Fabulous Four" 2-Cycle Oil lineup provides unmatched protection and performance in both modern and older two-cycle equipment.

DOMINATOR SYNTHETIC 2-CYCLE RACING OIL
The robust formulation of AMSOIL DOMINATOR Synthetic 2-Cycle Racing Oil (TDR) is specially engineered for unsurpassed protection in high temperature two-cycle motors, both on and off the track. Its heavier synthetic base oils provide more lubricity for "on the edge" operation, reducing friction and protecting pistons and bearings subjected to the rigors of racing.

INTERCEPTOR SYNTHETIC 2-CYCLE OIL
AMSOIL INTERCEPTOR Synthetic 2-Cycle Oil (AIT) is engineering specially for power sports applications and engines equipped with exhaust power valves. It contains the finest synthetic ester base oils and additives available for exceptional cleanliness properties, controlling exhaust valve sticking and providing outstanding overall lubrication properties.

HP INJECTOR SYNTHETIC 2-CYCLE OIL
The precise synthetic formulation of AMSOIL HP Injector Synthetic 2-Cycle Oil (HPI) exceeds the lubrication demands of modern two-cycle engines. Its premium synthetic base oils and MAX-DOSE additive system provides superior performance in direct fuel injected (DFI), electronic fuel injected (EFI) and carbureted outboard motors, as well as other recreational two-cycle equipment.

SABER SYNTHETIC 100:1 PRE-MIX 2-CYCLE OILS
AMSOIL Saber Synthetic 100:1 Pre-Mix 2-Cycle Oils (ATP & ATO) are specifically designed for lean mix ratios in pre-mix applications. Saber Professional contains high temperature detergents for small power equipment, and Saber Outboard contains lower temperature dispersants for water-cooled outboard motors. See the G-1988 2-Cycle Oil Recommendation Chart for application recommendations.

SYNTHETIC GEAR LUBES
Modern vehicles are designed with greater horsepower and torque, while air flow and sump sizes have decreased, resulting in higher gear loading and increased operating temperatures. This rapidly changing vehicle market requires specialized gear lubricants to keep gears protected and operating at peak efficiency.

SEVERE GEAR�� SYNTHETIC EP GEAR LUBES (75W-90 & 75W-140)
AMSOIL SEVERE GEARynthetic EP Gear Lubes (SVG & SVO) are specifically engineered for high demand applications, including trailer towing, heavy hauling, 4x4 off road driving, commercial use and racing. Their superior lube "film strength" and extra additives effectively protect gears and bearings from scoring and wear, while resisting high heat and providing excellent cold flow properties. SEVERE GEAR�� Gear Lubes outperform all conventional gear oils, are compatible with most limited-slip differentials and are recommended for all types of vehicles such as turbo diesel pick-ups, SUVs, autos, trucks, heavy equipment and motor homes.

LONG LIFE SYNTHETIC GEAR LUBES
(75W-90 & 80W-140)
AMSOIL Long Life Synthetic Gear Lubes (FGR & FGO) are specifically engineered for extended drain intervals of up to 500,000 miles as set by equipment manufacturers for over-the-road trucks and heavy equipment. Long Life Gear Lubes effectively prevent wear, extend equipment life and provide excellent "all season" summer and winter performance. Also excellent for passenger cars and trucks, Long Life Gear Lubes outperform all conventional gear oils and are compatible with most limited-slip differentials.

SYNTHETIC 80W-90 GEAR LUBE
AMSOIL Synthetic 80W-90 Gear Lube (AGL) is a high quality replacement for applications specifying SAE 80W-90 conventional gear lube. Its synthetic construction and high quality additives provide excellent wear protection and long equipment life, as well as improved cold flow properties, high viscosity index and heat resistance.

5W-40 SYNTHETIC EUROPEAN MOTOR OIL
European vehicle manufacturers generally recommend premium quality oils of a 5W-40 viscosity grade, ensuring protection over extended drain intervals and in all operating conditions. AMSOIL Synthetic 5W-40 European Motor Oil (AFL) is specially formulated for the lubrication needs of European gasoline and diesel cars and light trucks. Blended with advanced AMSOIL synthetic base stocks, premium additives and a broad 5W-40 viscosity rating, European Motor Oil allows motorists to take advantage of the maximum extended drain intervals recommended by European automakers while providing second-to-none protection and performance.

AMS-OILER�� PRE-CHARGER
An engine that has sat idle for even a short period of time will operate relatively dry upon starting before oil is able to fully lubricate the system, exposing critical engine parts to wear. The AMS-Oiler�� pre-charger (AMK-01 & AMK-02) effectively puts an end to dry-engine starting. Motor oil is injected directly on the engine bearings and other wear sensitive surfaces upon turning the ignition key. Its rugged construction withstands severe service and performs reliably in any personal, commercial or industrial application. The AMS-Oiler�� pre-charger outperforms gas and air charge systems, and its mechanical life cycle exceeds one million engine starts, with no maintenance required.

The AMK-01 is designed for use with the AMSOIL BMK-13 for 15 through 18 Dual Remote Systems, while the AMK-02 can be used with any engine application and mounts at any angle.

NEW FILTRATION PRODUCTS

MARINE DUAL REMOTE FILTRATION SYSTEM
Specifically designed for the severe operating conditions of recreational and light commercial marine applications that use inboard or inboard/outboard stern drive engines, the Marine Dual Remote Filtration System (BMK-18) offers easily accessible remote mounting capability for a full flow and spin-on style by-pass oil filter. The Marine Dual Remote Filtration System provides highly efficient oil filtration, increased oil capacity, longer oil and filter life and the ability to remove moisture and condensation. Adapter kits of four different sizes allow the BMK-18 to be used with a wide variety of marine engines. Consult the G-2051 Marine Dual Remote Application Guide or www.amsoil.com for specific applications.

POWER SPORTS AIR FILTERS
Proper air filtration is essential to keeping equipment running in top condition, especially in power sports applications operating in dusty environments. Without proper air filtration, airborne dirt and dust accelerate engine wear and shorten equipment life. AMSOIL Power Sports Air Filters provide superior efficiency, capacity and air flow, keeping equipment running in top condition, and they may be cleaned, re-oiled and reused for miles of trouble-free use.

HIGH TACK FOAM FILTER OIL
AMSOIL High Tack Foam Filter Oil (AFO) is a special "high tack" oil designed specifically for AMSOIL air filters, effectively trapping and holding dirt and dust particles. Now available in a convenient aerosol spray formulation.

HEAVY DUTY DONALDSON FILTERS
Donaldson Endurance�� Air Filters with exclusive nanofiber technology offer longer engine and filter life, initial efficiency up to 99.99 percent and five times more capacity for on-road heavy duty vehicles. Donaldson Endurance�� Oil Filters with premium advanced synthetic media technology deliver higher dirt holding capacity and higher efficiency compared to conventional cellulose filters for extended service intervals and superior engine protection in on-road heavy duty vehicles.

SPECIALTY FILTERS
AMSOIL carries superior quality filters for the popular Ford 6.0L Diesel PowerStroke�� engine, including the FFK-60 Fuel Filter, SDF-88 Oil Filter and PCF-60 PowerCore� Air Filter. In addition, the PCF-H2 PowerCore� Air Filter is available for Hummer H2 6.0L Vortec applications.
 

Revolutionary Filters Open New Markets for Dealers

AMSOIL has successfully entered the heavy duty diesel market with synthetic motor oils specifically formulated for heavy-duty diesel performance.

Staying on the cutting edge of technology, AMSOIL has expanded its reach in the diesel market. Through a partnership with a leading worldwide manufacturer of filtration systems and replacement parts for mobile and industrial equipment, AMSOIL now offers state-of-the-art Donaldson Endurance�� air and oil filters.

Donaldson Company, Inc. (DCI), patent holder of the Endurance Filter technologies, has products that include air and liquid filters for engines, exhaust and emission products, and air intake systems. Donaldson Company technology is unique in the world. DCI's portfolio is built on three core strengths: leading filtration technologies, solid customer relationships and global presence.

AMSOIL Dealers now can reach a new potential market of more than 4 million vehicles in private and fleet service in on-road heavy duty vehicles. These filters are air and oil specific for on-road applications in gross vehicle weight (GVW) classes 6, 7 and 8.

Why would Donaldson partner with AMSOIL?

DCI shares the quality and performance-oriented operating philosophy of AMSOIL. AMSOIL operates with a unique and successful business model: multiple channels of distribution, Dealer direct to commercial accounts and Dealer direct to retail on the shelf accounts. DCI also recognizes the reputation AMSOIL has as an industry leader and pace-setter. The successful image and track record of AMSOIL makes it a dynamic and vibrant business partner.

Why would AMSOIL partner with Donaldson?

Donaldson filters dominate heavy-duty diesel rolling stock (class 6, 7 and 8) air and oil filter markets. Donaldson has a reputation for quality and performance. The partnership allows AMSOIL to position itself with more aftermarket filter products that are recognized for outstanding performance in the class 6, 7 and 8 vehicle market.

Donaldson Endurance�� Air Filters

Donald Endurance�� Air Filters with exclusive nanofiber technology offer longer engine life, longer filter life, initial efficiency up to 99.99 percent and five times more capacity.

The nanofiber technology causes submicron contaminants to be held on the surface layer of smaller fibers. This filtration characteristic is only possible with this new type of air filtration technology. In on-highway applications, where the contaminant is primarily submicron in size, Donaldson Endurance�� filters cause less restriction than conventional filters with cellulose media. The smaller interfiber spaces of nanofiber technology have a higher efficiency and capture more contaminant.

These air filters also are reusable. When the restriction gauge indicates replacement, the filter can be removed from the air box and cleaned with shop air up to five times.

Donaldson Endurance�� air filters are guaranteed to deliver twice the miles between change intervals over cellulose air filters for on-highway applications or customers receive a new filter at no charge.

Donaldson Endurance�� Oil Filters

Donaldson Endurance�� oil filters are made with premium advanced synthetic media technology that results in fibers that have a controlled size, shape and smaller fiber diameter.

The controlled media manufacturing process allows Donaldson Endurance�� oil filters to deliver both higher dirt holding capacity at the same pressure differential and higher efficiency compared to conventional cellulose filters. The synthetic media also has better durability with usage.

Throughout the service life of a cellulose fiber, hot oil will degrade the resins that bind the media. The synthetic media technology uses a wire screen backing pleated with the media, resulting in superior strength.

Donaldson Endurance�� oil filters offer extended service intervals, greater engine protection to prolong engine and equipment life, improved lubricant flow, improved cold start performance and lower operating costs.

An AMSOIL Dealer can now get his or her "sales" foot in the door with class 6, 7 and 8 equipped fleets as they bring the superior quality of AMSOIL synthetic motor oils and lubricants to the customer, as well as air and oil filter technology that is second to none in the world.

Depending on geographic market size, it takes the typical stocking retail/distributor a substantial investment and commitment to become a Donaldson filter distributor. Most small to medium retailers don't have the financing to carry the Donaldson filter line, which includes the state-of-the-art, premium-quality, efficiency-oriented Endurance line. AMSOIL Dealers can sell new and existing Retail On The Shelf accounts any Donaldson Endurance�� filters they need, without the retailer having to make such a substantial filter investment. AMSOIL Dealers can cater to new and existing commercial account fleets, which otherwise have to seek out and find the closest stocking Donaldson Endurance�� filter distributor.

So whether you want to extend maintenance intervals to the limit and run the engine for a million miles without an overhaul, or whether you are maintaining a national fleet or running a coal mine, Donald Endurance�� filters can lower your total operating costs. Using AMSOIL synthetic oils and the Donaldson Endurance�� filters, with advanced synthetic technology, makes a superior extended drain combination.

The Donaldson Endurance�� line of air and oil filters gives Dealers the opportunity to reach a large, diverse market.

With more than 4 million heavy duty and fleet vehicles owned and operated across the country, the demand for these premium filters is nearly limitless.

__________________________


Donaldson Endurance�� Air Filters with Nanofiber vs Conventional Cellulose

- Nanofibers have submicron diameters and small interfiber spaces, which result in more contaminant being captured on the surface of the media and lower restriction.

- Red circles represent the diameter of a 2 micron and a 5 micron particle.

- Cellulose fibers are larger than nanofibers, and have larger spaces between the fibers, causing contaminants to be held in the depth of the media and plug the airflow path, resulting in higher restriction and less capacity.

- Small, consistent synthetic fibers trap smaller particles and hold more contaminants, resulting in lower restriction.

- Red circle represents the diameter of a 20 micron particle.

- Cellulose fibers are inconsistent in size and shape, allowing more contaminants to pass through, resulting in higher restriction and lower capacity.

___________________________


Donald Endurance�� air filters deliver cost-saving benefits:

- Longer Engine Life
- Longer Filter Life
- Ideal for Extended Maintenance Intervals
- Cleanable With Shop Air for Reinstallation
- Double Mileage Guarantee

___________________________

Engine Protection Filters Drive Costs Down

Donaldson Endurance�� lube filters are made using exclusive advanced synthetic media technologies. Synthetic media technology delivers cost-saving benefits with:

- Extended Service Life
- Greater engine protection to prolong engine and equipment life
- Improved lubricant flow
- Improved cold start performance
- Reduced operating costs

___________________________

Success Stories

- Field testing with large fleets, Donaldson Endurance�� air filters have reached more than 400,000 miles with their restrictions still within acceptable limits.

- Nanofiber technology is currently in use on M-1 tanks extending operating time in high dust desert conditions.

Daniel Yu Joins AMSOIL Management Team

The newest member of the AMSOIL management team is a man who is no stranger to the lubricants market.

AMSOIL Technical Director Daniel Yu has spent more than 20 years in the business, working first for an additives company, then an engine manufacturer. He was working for the world's fourth largest oil company just before coming to AMSOIL.

Yu has a doctoral degree in Chemistry from Ohio State University and completed two years of post-doctoral research at the Massachusetts Institute of Technology. He also has a master's degree in Business Administration from the Virginia Commonwealth University.

Yu's wife, Lucy, and their two daughters, Jennifer, 18, and Ashley, 12, plan to join him in Duluth when he finds a new home for the family.

Although Yu is new to the position, his focus is clear as he describes where the Technical Services department is headed.

"We are customer driven and product driven," Yu said. "We will deliver world class customer service to our customers and we will develop the best products, outperforming all others on the market."

Customers will quickly see improved customer service, Yu said.

"Our first goal is that all telephone calls and e-mails will be answered the same day," he said. "We're trying very hard to achieve that."

That is no easy feat, considering Technical Services typically receives over one thousand phone calls and over eight hundred e-mail messages every week. Although some are simply requests for more information about AMSOIL products, most of the calls come from people seeking specific application information.

The company's Tracking System, which keeps a record of customer inquiries and the status of the response, is the best help to achieving this goal. "It's fantastic," Yu said. "It's the best system I've ever worked with to document customer needs." The tracking system will be fully utilized to assure that world class customer service is provided to all AMSOIL customers. All phone conversations, messages and customer requests will be documented down to the smallest detail in this dynamic system.

The tracking system is designed to ensure that those seeking in-depth technical information regarding AMSOIL products will receive special attention from AMSOIL technical experts. Each customer request is given the same priority and answered as quickly as possible.

In order to streamline this process, technical services representatives will soon become specialists in one of four general areas, Yu said. When a customer calls with a filtration-related question, for example, that customer will be immediately directed to the filtration expert. This specialized technical services staff is central to creating a more efficient system for meeting customer needs.

Yu also expressed his full confidence in the AMSOIL product line. He firmly believes that AMSOIL products will outperform all others on the market. "My job and my life would have always been much easier if I had been working with AMSOIL products," Yu said. "They are the best I have ever seen."

He said company spirit and dedication at AMSOIL is also quite impressive. "People here at AMSOIL are very warm, straightforward and honest," Yu said.

He is excited about working at AMSOIL because he sees it as a dynamic company. "AMSOIL is a growing company," Yu said. "Like the rising sun coming over the horizon, we are bright and shining."

Volkswagen Extends Warranty Coverage

Due to reported problems related to oil sludge, Volkswagen of America has extended warranty coverage on approximately 425,000 Passats and Audi A4s with 1.8-liter turbocharged four-cylinder engines. The extended coverage applies to Passats built between 1998 and 2004 and Audi A4s built between 1997 and 2004. The warranty is for eight years, has no mileage limit and is fully transferable. Oil sludge problems have also been reported in Chrysler 2.7-liter V6 engines installed in vehicles built between 1998 and 2002. The Center for Auto Safety is asking DaimlerChrysler to offer owners extended warranties.

I  hope that this information is useful to you and answers your questions. I am here to help and answer any additional questions you may have, whether it be oil related or any other component or system on any car, truck or other equipment.

 

AMSOIL INC. Expands Laboratory Facilities

Lab Increases Size and Features New Testing Devices

As AMSOIL INC. has grown over the years, the AMSOIL product line has continued to diversity. What began with high quality synthetic motor oils soon grew to include gear lubes, transmission fluids, two-cycle oils, greases, filters, hydraulic oils, fuel additives, coolants, engine cleaners and automotive care and household products. AMSOIL has always endeavored to insure that every new product added to this product line is of the highest quality and performs as stated.

For years, AMSOIL chemical engineers have been dedicated to the tasks of new product development and research into all aspects of synthetic lubrication. To prepare for continued growth and maintain superior product performance, AMSOIL Inc. has expanded the facilities of its research laboratory in Superior, WI. These new facilities have been designed to incorporate more of the latest cutting edge technology and research equipment.

"The overall size of the facility has increased by over 1,000 square feet," said Dave Leitten, Technical Director for the AMSOIL laboratory facilities. "These testing machines can generate a lot of heat, so the extra space is essential for tests that are temperature sensitive. And because there is much more space for our testing equipment, we will be able to conduct more testing simultaneously. It all adds up to becoming more time and task efficient."

The laboratory has also been equipped with several new testing devices. An Inductively Coupled Plasma (ICP) testing device which measures wear metals in motor oil and a Rotary Bomb Oxidation Test (RBOT) apparatus which measures the oxidative stability of an oil are among the new test devices in the lab. Having such a wide variety of tests available in the AMSOIL laboratory is a great advantage when developing new products. This is because the expense in both time and money is often great when relying on contracted labs to test new products or compare competitors' products to AMSOIL products. The new lab facilities enables AMSOIL to conduct more product research in-house and spend less time and money with independent labs.

"We really are pleased with how the whole project turned out," Leitten said. "The laboratory looks great and we are very excited to get everything set up and running."

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any other special interests you have (motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is the undisputed leader in synthetics.............  

AMSOIL Synthetic Lubricants meet and exceed manufacturer and API specifications.

With AMSOIL, you are using a superior product to any manufacturer branded, or any other brand of lubricant. We have documented and certified independent ASTM and SAE test data to prove it, along with 39 years of world class performance and hundreds of millions of miles of on-the-road testing.

 

  

 

                 

  

 

 

WHOLESALE PRICING - Immediate Information by Email

 Request Factory Direct Catalog, Product, Technical and Wholesale Pricing Packet

Purchase AMSOIL Synthetic Motor Oils and Performance Products Here



AMSOIL Preferred Customer Trial Membership 25-30% Off Retail

Be Sure to Check Our Our World Class State of the Art Application Specific Websites:

Dirt Bike Oil Site
Motocross Oil Site
Motorcycle Oil Site
Diesel Pickup Oil Site
Powersports Oil Site
Racing Oil Site
4x4 Oil Site
RV Oil Site

ATV Oil Site
Auto, Light Truck, SUV

Hunting, Sportsman, ATV Site

Since 1972, AMSOIL  Synthetics have proven to be the BEST.   AMSOIL also engineers and manufactures Ea Oil Filters with Nanofiber Technology which have a 25,000 mile/1-year service life as well as specialized filtration systems for commercial and fleet  applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to approximately 20-25 microns, and at a reduced efficiency) significantly reducing oil changes and eliminating the majority of engine wear.  These filters have been proven by millions of miles of over-the road trucks, construction equipment, severe duty and fleet service.  

• AMSOIL saves you time and money.
• Exclusive 25,000 mile/one-year change interval synthetic motor oil
• Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.
• Provides superior wear protection.
• Increases the life of your vehicles.
• Improves performance, fuel economy and efficiency.
• Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
• Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Performance Oil Technology, LLC is a team of Engineers and Lubrication and Filtration Specialists led by Dave Mann. Mr. Mann is an AMSOIL Regency Platinum 7-Star Direct Jobber, Truck/Automotive Engineer and Lubrication Specialist.

Direct Jobber Dave Mann Makes AMSOIL History

View the Action News article, Dave Mann Makes AMSOIL History Again with 7th Star  

You too, can join our group when you become an AMSOIL Dealer  or Preferred Customer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. Or you can simply purchase AMSOIL products at wholesale prices with our Preferred Customer option. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as use products and/or build your business.

In addition, as a Dealer in our group you will receive exclusive product, technical and business support from the only group of Truck/Automotive Engineers and Lubrication Specialists on the net.

We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support on a regular basis.  We have fully stocked U.S. Nationwide and Canadian warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles and equipment.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions.  If you decide to become an AMSOIL Dealer or Preferred Customer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

If you would like a FREE comprehensive packet of technical, information, catalogs, specifications, retail and wholesale prices, dealer application and other crucial information regarding AMSOIL Ultra Premium Synthetic Motor Oils and Filtration Products plus much, much more please e-mail us at dave@performanceoiltechnology.com with your postal mailing address and your packet will be shipped promptly. Your name and address will be held strictly confidential.

Also, please inform us of any special interests you have (diesel, motorcycle, racing, etc.) so that we can include additional material pertaining to your special interests and vehicles.

AMSOIL is Proudly Made in the U.S.A.  AMSOIL is America's Oil.

AMSOIL Preferred Customer Trial Membership 25-30% Off Retail
 

AMSOIL Dealership and Preferred Customer Wholesale Pricing Information Minimal Dealership start-up fee ($15 for 6-months, $30 for 1-year)) $10 for 6-months Preferred Customer Membership Premium Quality Product Line No inventory requirements or territory restrictions No capital investment No employee expenses or requirements You choose your level of time investment Excellent tax benefits Exclusive Dealership Internet Promotional Package to help get you started and keep you up to date. Expert assistance from your sponsor, a Detroit Michigan Lubrication Specialist & Automotive Engineer with 25 years experience. Use the form below to get complete product/ technical and Dealership/Preferred Customer information and to find out how you can get a large discount on all your AMSOIL purchases while building a stable and solid business. Enter Your First Name Enter Your Email Address   AMSOIL Synthetic Lubricants - Made in The U.S.A.

 

Customer Sold on AMSOIL Quality and Value.

That's what today's savvy consumers want.

According to marketing analysts, the average consumer no longer accepts general sales pitches full of empty promises. The Internet gives consumers instant access to nearly every possible product or service. They look for quality information, conduct price comparisons and then make buying decisions.

The bottom line: more bang for their buck. And when that consumer is raising seven children, top quality products and savings are an even greater priority.

Scott Boring, Oakfield, N.Y., has seven children with his wife Teri. He's looking for quality and savings to keep his 1997 GMC Yukon, with a 5.7 litre V-8 engine that "isn't noted for gas mileage," running down the road carrying his large family as efficiently as possible.

A friend told Boring about AMSOIL products. He promised better gas mileage - an important selling point with today's high gasoline prices - more efficient performance and longer life.

The vehicle had 40,000 miles on it when Boring installed AMSOIL products bumper to bumper.

"I did it all at one time, just to see the difference," Boring said. He installed AMSOIL Severe Gear 75W-140 Synthetic Gear Oil, used AMSOIL Engine Flush and then installed AMSOIL 10W-40 Synthetic High Performance Motor Oil and AMSOIL Universal Automatic Transmission Fluid.

"I especially like the ATF," Boring said. "The truck shifts smoother and the transmission is quiet. All you hear is the tires on the ground. I've tried other synthetics, lots of them. I just never saw any difference. But, with AMSOIL, I saw a difference right away."

The first tankful of gasoline increased his mileage from 15 mpg to 20.5 mpg. "I swear I didn't believe it," he said. "I'm averaging between 19 and 21 mpg all the time.

"This stuff is awesome and I'm letting all my friends know about it."

 

 

AMSOIL Customers Appreciate Greater MPG

Although results vary because of a variety of factors, a common denominator among AMSOIL motor oil users is an improvement in fuel economy.

Independent testing reveals that AMSOIL Signature Series 0W-30 motor oil passes the API Energy Conservation Sequence VI test with a rating 38 percent higher than the API minimum specifications.

"The test results show that AMSOIL has the potential to save energy by conserving fuel," said Technical Services Manager Ed Kellerman. "In most cases it can increase mileage, but at the very least you're getting superior engine protection."

Ralph Sites, a police officer in Rustburg, VA, said he put AMSOIL 10W-40 Synthetic Motorcycle Oil in his 2002 GL 1800 Honda Gold Wing when it had 4,550 miles on the engine. "I had been getting 30 miles per gallon," Sites said. "I was supposed to be getting 40 to 45 miles per gallon."

His first oil change to AMSOIL improved his mileage to 38 miles per gallon. At 6,500 miles on the engine, after replacing the final drive oil with AMSOIL Severe Gear 75W-90 Gear Lube, he improved to 40 miles per gallon.

"I switched to AMSOIL for the long-term gain. The improved gas mileage was just a bonus. AMSOIL is less expensive than Honda's synthetic and I don't have to change it as often. It's a win-win situation."

He bought the bike new in January 2002 and had put 12,000 miles on it in August. He said the improved mileage he's gotten since switching to AMSOIL has saved him $102 just in gasoline.


Jeff Bailey in Fulton, Mo., said his 1996 Lexus GS300 with 81,000 miles on it also gained fuel efficiency when he switched to AMSOIL motor oil.

"The car wants premium gasoline," he said. "I drive about 18,000 miles a year. I ordered your synthetic product and absolutely astounded.

"I was used to getting about 20 mpg overall and having a little low-rev torque."

Since switching to AMSOIL motor oil, Bailey gets 24 mpg and uses regular gasoline.

"The engine feels even more flexible," he said. "I've used AMSOIL now for my wife's anemic Camry 2.2 litre and have calculated that I have saved about $120," he said. "Thanks AMSOIL for an awesome product. You have a customer for life."

Likewise, Lance Okeson of St. Paul, Minn., gained miles per gallon after switching to AMSOIL motor oil in his 1995 Cutlass Supreme.

Okeson made the switch after learning about AMSOIL from a customer of his at a quick lube where he works. His customer was so enthusiastic about AMSOIL, Okeson did some research on the AMSOIL Website and decided to try the products. A trip from the Twin Cities to Fargo, N.D., in a steady 17 mile-per-hour wind, and back showed him an increase from 24 mpg to 30.5 mpg.

"I have never gotten 30 plus mpg with that car," Okeson said. "I have two other vehicles that I switched over to AMSOIL motor oil. One is a 4x4 and the other is an old muscle car. I switched the transmissions and the differentials in those vehicles as well."
 

ASE Master Technician Sold on AMSOIL

Mark Deschner, Friendswood, Texas, is an ASE Master Technician and Manager of the West Pear Land Tire & Auto Store.

He recently was able to demonstrate the superior quality of AMSOIL Synthetic Lubricants when he had to change out a leaking intake manifold on his 1991 Chevrolet 1/2 ton pickup truck, with more than 183,000 miles on the original engine.

"When my lead technician took the intake manifold off, for the first time ever, he couldn't believe how clean the lifter valley and the top of the cylinder heads were on my truck," Deschner said.

The technician thought Deschner may have changed it before. But Deschner assured him he had never had the intake off before.

"He always made fun of me for only changing the oil once a year and the filter twice a year," Deschner said. "I think that seeing how clean the intake and cylinder heads are in my truck has changed his mind about AMSOIL products. I've always believed in them and my truck runs AMSOIL for all lubricant needs."

He uses AMSOIL 10W-40 Synthetic Motor Oil, EAO24 Absolute Efficiency Oil Filter, TS31 2-Stage Air Filter, GF111 Fuel Filter, 80W-90 Synthetic Gear Lube, Universal Automatic Transmission Fluid, Synthetic Multi-purpose Grease, P.I. Performance Gas Additive, Rain Clear Windshield Protectant and Bosch windshield wiper blades.

"As you can see, I have pretty much converted the entire truck over to AMSOIL products," Deschner said.

 

Preferred Customer Sold on AMSOIL Quality

Peter Virgona of Merrick, N.Y. is a self-proclaimed oil enthusiast. �I do a great deal of reading and research, always looking for the best oil,� Virgona said. �The more I read the more I realized AMSOIL was the best �true� synthetic I could buy. After using Mobil 1 since 1986, I made the switch to AMSOIL.�

Virgona is a warehouse worker, but he has many years of experience working on cars.

He drives a 1999 Ford Crown Victoria that has nearly 98,000 miles on the engine. He switched from Mobil 1 to AMSOIL 5W-30 Synthetic Motor Oil (ASL).

�The difference was immediate and significant,� Virgona said. �The idle became much smoother. There are times I can�t tell if the car is running. It also became much more responsive to the gas pedal, so much more responsive my wife asked me what I did to the car.�

Virgona has owned the car for almost nine years. �Not surprisingly, the gas mileage improved significantly,� he said. �This car always averaged 15 miles per gallon going back and forth from work. It now averages 16.5 mpg. That�s a 10 percent increase. I truly didn�t expect such a big change.�

He waited to report his findings until after he had driven the car at least 5,000 miles �to confirm that the numbers are average and not just a fluke.�

Virgona also has installed Ea Air and Oil Filters in his vehicles.

He told his sister-in-law about AMSOIL and then changed her oil over to AMSOIL 5W-30. She drives a 1996 Dodge Caravan with a 3.0 litre V6 engine. According to Virgona, she had always used conventional motor oil with regular oil changes every 3,000 miles.

�Nonetheless, she had a significant amount of sludge that was obvious under the oil fill cap,� he said. �She also experienced a very loud lifter noise that would come and go. Presumably, the sludge was affecting the oil circulation to the lifters.�

Oil consumption in the van was also increasing, using about one quart every 1,500 to 2,000 miles.

�I switched the van to AMSOIL and put in a new filter,� Virgona said. �Within 1,000 miles the lifter noise was all but gone. By 3,000 miles, virtually all the sludge was gone. I drained and refilled the oil a second time with AMSOIL 5W-30. The oil consumption is now down to one quart every 3,000 miles, with no more lifter noise.

�I am very happy with AMSOIL and plan to use it from now on. I recommend it to anyone who wants a great synthetic oil.�

Virgona buys his products through the AMSOIL website. �I always get my product within 48 hours,� he said. In fact, he just had a case shipped to his father in-law in Florida because he believes in AMSOIL products and wants others to experience their benefits. In fact, he�s considering becoming a Dealer.

Virgona respects that he can get detailed technical information about AMSOIL just by checking the website. �AMSOIL puts out performance test results for everyone to see. I definitely appreciate that.

�People are usually very, very loyal to AMSOIL. They know it�s the best.�

 

AMSOIL Gives Life to a Sweet Old Cadillac. Making a skeptic into a believer again.

Dear AMSOIL,

 

I thought you might appreciate hearing my AMSOIL story. When the opportunity arose last year to purchase my mother-in-law's 1987 Cadillac DeVille, I jumped at the chance. A true low mileage survivor, it was in near pristine condition. I was proudly showing it off to a mechanic friend when he said, "Uh-oh, you bought an HT-4100? Good luck buddy."

After much research I understood what he meant. The HT-4100 was rumored to be one of the most troublesome engines Cadillac ever built. The problems are numerous: an aluminum block with cast iron heads that expand and contract at different rates causing premature head and intake gasket failure, coolant loss into the oil, and finally main and rod bearing failure. They also have a heavily loaded distributor gear, weak timing gears, and sludging issues.

My first thought was, if ever an engine needed AMSOIL, it's this one. I first heard about AMSOIL at the old Brohman Dragway in the late 1970s from a fellow racer who swore by it. For the past 10 years, I've used various synthetic oils with favorable results, but never AMSOIL. Then I talked with Dave Mann, the AMSOIL Dealer in my home town, and told him my story. Having spent 19 years as a lubrication specialist with Ford, Dave knows his stuff. He made several recommendations, and shared with me his excellent e-book on motor oils.

I also asked around at the Cadillac owners group I belong to, and almost every one of them said, "Don't buy AMSOIL! It's too expensive and won't do you any good. You need this or that oil with this or that additive," and so on. So who was I to believe?

Having spent over 25 years in advertising and marketing, I have a strong skepticism for extravagant claims made by manufacturers. Usually, when you hear impressive adjectives like "advanced" and "superior," someone just wants your money or your vote (or both). So I read the science; from AMSOIL and from several independent studies. I came to the conclusion that it really is an excellent product. It also intrigued me that one of the primary sales points made by AMSOIL is to convince you to buy LESS of their product. That kind of marketing is contrary to anything I've experienced, and elevates AMSOIL's credibility level exponentially.

I switched the Cadillac over to AMSOIL 5W-30 (ASL) last fall, then put in AMSOIL 10W-30 (ATM) this spring (even though it's not a turbo, I like the extra wear protection offered by this formula). Rather than letting the oil go a full year, I change it every six months, during which time it accumulates about 6,000 miles. My dad was an auto mechanic and taught the 3,000-mile oil change rule like it was the 11th commandment - that kind of conditioning is hard to overcome. With this frequency, I still spend less money than if I changed the oil on a three-month/3,000-mile schedule. I use the money I save to have drain samples tested by an independent lab each time.

The Deville now has 50,000 miles and runs like a fine Swiss watch. I have not had a single problem with the 'troublesome' HT-4100 engine. It runs roughly 10 degrees cooler than with regular oil, and my gas mileage has increased by 10%. It has become my mission to get 200,000 miles from this car. With AMSOIL, I might just make it.

As an addendum, I also recently switched my wife's 2003 Oldsmobile Silhouette minivan to AMSOIL. Since we've owned it, this car has had a lifter clatter for the first 10 seconds on cold starts. Literally, on the first start after putting in AMSOIL, the clatter was gone.

Thanks AMSOIL. By making a superb product that truly does what you say it will do, you've given new life to a sweet old Cadillac, and made a believer out of this devout skeptic. (see photos of car and engine)

Steve Cook
Traverse City, Michigan

 

HDT Sets AMA Land Speed Record with AMSOIL

Hayes Diversified Technologies (HDT), located in Hesperia, California, produces diesel powered tactical military motorcycles for the U.S. armed services as well as the UK and EU NATO countries. Founded in 1961, the company originally manufactured electro-mechanical switches and relays to the military & aerospace industries.

The new HDT motorcycles are diesel machines combining both power and environmentally friendly performance efficiency. We are talking about a bike that gets 100 miles to the gallon AND can do 100 mph.

The HDT team was out on the Bonneville Salt Flats earlier this month, striving to establish new national and world records. Displaying the AMSOIL colors while going through the paces at Bonneville, they offered up quite a number of very strong endorsements with virtually no prompting. We noticed an increase in horsepower right away when compared to Delvac 1,� said Fred Hayes, founder/CEO of HDT. What was quite surprising was the condition of the engine after a 50-mile run-in and over 120 full-throttle dyno runs. The camshaft bearings, the small and large end rod bearings, didn't even look like they had been run. During that series of dyno runs, we registered the highest horse-power and torque readings ever.�

Dave Anderson, AMSOIL Technical Product Manager, had flown to Bonneville to witness and participate in the pursuit of new land speed records. Hayes said to Anderson, "Our testing proved that AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil provided better cam bearing lubrication, better transmission operation and less blow-by than our previous oil. We picked up just over one horse power at the rear well." This is a 3.7% increase and worth a 1 tooth higher gear ratio. In addition, it appears that overall coolant temperature was down about five degrees. That is roughly a 2.5% decrease in operating temperatures.

Very few bikers would be opposed to increased horsepower with lower operating temps, simply by switching over the lubricants.

With over a year of testing, we have found that AMSOIL products continually outperform all other lubricants. AMSOIL provides improved performance, increased fuel economy, lower oil consumption, and significantly reduced engine wear in all operating conditions.

AMSOIL Boosts Bottom Line for Grain Hauler

Burnell Keller of Castroville, Texas hauls a lot of corn. Saving downtime and maintenance costs boost his bottom line.

Since the 1960s, Keller Grain, Inc., at Castroville has bought high quality white and yellow corn from local farmers and trucked it to processing plants across the state of Texas. "These trucks put on about 12,000 miles a month," said Keller, the company's owner.

He was running Exxon XD3-30 motor oil in his Freightliner and changing it every 10,000 miles. He heard AMSOIL products could cut his operating and maintenance costs in half, provide better fuel economy, easier starts and extended oil drains at least three times longer than he was getting.

"We were fixing to extend the drain to 15,000 miles," Keller said. "But a sample of the Exxon motor oil analyzed at 10,000 miles came back saying the oil needed to be changed. I said, let's give AMSOIL a whirl."

After an engine flush, Keller installed AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil in his Freightliner, with more than 400,000 miles on the engine.

"We did this procedure three times at a 15,000-mile analysis and filter change only," Keller said. "Each time the oil sample report came back saying the oil was good for continued use."

After the third round of analysis, the oil was changed. Keller plans to continue with 15,000-mile analysis and filter changes and to continue to use the same oil for an interval of 50,000 miles.

"That's about five times longer than before," Keller said. "It's very good. Keller Grain is now convinced that AMSOIL is a superior product and that anybody can save money using AMSOIL products."

 

 

New Life for Dodge Ram

Preferred Customer Lyle Reinier from Mesa, Ariz. has been using AMSOIL products for four years with complete satisfaction. He said that when he started using them in his 2001 Dodge Ram they �changed the way it ran.�

Now Reinier drives a 2004 Dodge Ram. He uses AMSOIL Synthetic 5W-30 in the engine, AMSOIL Synthetic Universal Automatic Transmission Fluid in the transmission and 80W-140 Long Life Gear Lube.

�AMSOIL has given this truck life that it was hiding before,� said Reinier. Reinier said the Ram now pulls stronger and runs smoother than it did before. He made the switch to AMSOIL when the truck hit the 3,000-mile mark. �What comes as a surprise to me is that my Dodge dealer had no problem doing a complete drain and fill with AMSOIL,� said Reinier.

Reinier said the dealer removed all the Dodge transmission fluid and refilled the truck with AMSOIL ATF. �Within a mile or two I could feel the transmission was smoother and showed a difference in how it performed,� said Reinier.

Reinier also uses AMSOIL in his dirt bikes. He and his wife have been using AMSOIL 0W-40 Formula 4-Stroke since it was introduced. Within the last year, Reinier performed a big bore and a valve job on their bikes in search of more power.

�The insides of the cases, transmission gears and crank shafts were all like brand-new,� said Reinier.

Reinier said the cylinder walls of each bike still showed some cross hatching from the original bore. He also said the bikes run quieter, smoother and cooler than they did before the switch to AMSOIL. Both bikes have their original clutches and have logged over 4,000 trail miles.

 

 

Customer Discovers a Burning Desire For AMSOIL

Dealer Mark Licht of Andover, N.J., was on a follow-up visit at Jimmy's Service, Inc., of Hackettstown, N.J., when the integrity of AMSOIL ATF was put to a new, on-the-spot test.

Licht showed shop owner Jimmy Naranjo several pieces of literature on oil and ATF testing results. After listening to Licht talk about the benefits of AMSOIL ATF, Naranjo turned to him and said, "You're full of it."

Licht continued to explain all the features and benefits that AMSOIL ATF has to offer, but Naranjo interrupted and told him, "There is only one way to prove this ATF is any good."

Naranjo went to his shelf and opened two brands of transmission fluid he uses and poured some of each onto his metal workbench. The shop owner than poured some AMSOIL ATF next to the other two brands. "I had no idea what this guy was about to do," said Licht.

Naranjo then took out his torch and put the flame directly on the first brand of transmission fluid he commonly used. After about 30 seconds the little puddle of transmission fluid started smoking. Naranjo proceeded to the second brand he stocked in his service shop and repeated the process. After another 30 seconds, that brand of transmission fluid began smoking badly.

"Now it's AMSOIL's turn and I must admit I thought my fluid was going to smoke out just like the others with that direct flame," said Licht.

Naranjo held the flame on the AMSOIL ATF for over two and a half minutes and there was absolutely no smoke.

"He quickly turned to me and said he'd take a 30-gallon and a 55-gallon drum of the ATF," said Licht. "We couldn't believe our eyes!"

Now Jimmy's Service stocks the entire XL line of oils, all of the AMSOIL 25,000-mile oils, AMSOIL diesel oils and all of the AMSOIL diesel additives. The shop also carries AMSOIL filters, 2-cycle oils, Power Foam Engine Cleaner and Home Heating Fuel Extender.

 

CROSS COUNTRY TRIP PROVES AMSOIL PERFORMS

Owners of motorhomes, who often travel long distances, are particularly concerned with finding ways to save on fuel costs.

A Texas man discovered AMSOIL motor oils and lubricants lived up to all of his expectations in a journey from Texas to Alaska and back in 2004.

"I have a 1998 Dutch Star by Newmar 38-foot motorhome with a 300 horse power Cat engine," said Shelby Rash, Richardson, Texas. "I also tow a car behind." Throughout 2003, Rash averaged 7.1 miles per gallon. "I use AMSOIL products and believe in them," Rash said.

He took AMSOIL 15W-40 Heavy Duty Diesel and Marine Oil, an AMSOIL oil filter, Torque-Drive Synthetic Automatic Transmission Fluid, AMSOIL 75W-90 Synthetic Gear Lube, AMSOIL Universal Automatic Transmission Fluid, for power steering/hydraulics, and the AMSOIL Synthetic Multi-Purpose Grease to a shop in Dallas in January 2004.

"They installed AMSOIL in everything, including the grease fittings," Rash said. "I installed a new AMSOIL air filter and oiled the front wet axles myself. I filled up with diesel and added AMSOIL Cetane Boost and Diesel Fuel Additive to the tank, as well." Then Rash took his four-month, 11,000-mile trip.

"I used the two additives each time I filled," he said. "I also attended two RV rallies where I 'dry-camped with a generator' for a total of 10 days during this time." The only thing he did was change the oil filter during that time.

"I averaged 8.6 mpg since January 2004 for these 11,000 miles," Rash said. "This sure helped with the high fuel prices. Just by changing to AMSOIL I averaged 1.5 mpg better.

"Is AMSOIL worth a try? I think so."

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Dave Mann Makes AMSOIL History

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