Customer Sold on AMSOIL Quality and Value.

That's what today's savvy consumers want.

According to marketing analysts, the average consumer no longer accepts general sales pitches full of empty promises. The Internet gives consumers instant access to nearly every possible product or service. They look for quality information, conduct price comparisons and then make buying decisions.

The bottom line: more bang for their buck. And when that consumer is raising seven children, top quality products and savings are an even greater priority.

Scott Boring, Oakfield, N.Y., has seven children with his wife Teri. He's looking for quality and savings to keep his 1997 GMC Yukon, with a 5.7 litre V-8 engine that "isn't noted for gas mileage," running down the road carrying his large family as efficiently as possible.

A friend told Boring about AMSOIL products. He promised better gas mileage - an important selling point with today's high gasoline prices - more efficient performance and longer life.

The vehicle had 40,000 miles on it when Boring installed AMSOIL products bumper to bumper.

"I did it all at one time, just to see the difference," Boring said. He installed AMSOIL Severe Gear 75W-140 Synthetic Gear Oil, used AMSOIL Engine Flush and then installed AMSOIL 10W-40 Synthetic High Performance Motor Oil and AMSOIL Universal Automatic Transmission Fluid.

"I especially like the ATF," Boring said. "The truck shifts smoother and the transmission is quiet. All you hear is the tires on the ground. I've tried other synthetics, lots of them. I just never saw any difference. But, with AMSOIL, I saw a difference right away."

The first tankful of gasoline increased his mileage from 15 mpg to 20.5 mpg. "I swear I didn't believe it," he said. "I'm averaging between 19 and 21 mpg all the time.

"This stuff is awesome and I'm letting all my friends know about it."

AMSOIL Customers Appreciate Greater MPG

Although results vary because of a variety of factors, a common denominator among AMSOIL motor oil users is an improvement in fuel economy.

Independent testing reveals that AMSOIL Signature Series 0W-30 motor oil passes the API Energy Conservation Sequence VI test with a rating 38 percent higher than the API minimum specifications.

"The test results show that AMSOIL has the potential to save energy by conserving fuel," said Technical Services Manager Ed Kellerman. "In most cases it can increase mileage, but at the very least you're getting superior engine protection."

Ralph Sites, a police officer in Rustburg, VA, said he put AMSOIL 10W-40 Synthetic Motorcycle Oil in his 2002 GL 1800 Honda Gold Wing when it had 4,550 miles on the engine. "I had been getting 30 miles per gallon," Sites said. "I was supposed to be getting 40 to 45 miles per gallon."

His first oil change to AMSOIL improved his mileage to 38 miles per gallon. At 6,500 miles on the engine, after replacing the final drive oil with AMSOIL Severe Gear 75W-90 Gear Lube, he improved to 40 miles per gallon.

"I switched to AMSOIL for the long-term gain. The improved gas mileage was just a bonus. AMSOIL is less expensive than Honda's synthetic and I don't have to change it as often. It's a win-win situation."

He bought the bike new in January 2002 and had put 12,000 miles on it in August. He said the improved mileage he's gotten since switching to AMSOIL has saved him $102 just in gasoline.


Jeff Bailey in Fulton, Mo., said his 1996 Lexus GS300 with 81,000 miles on it also gained fuel efficiency when he switched to AMSOIL motor oil.

"The car wants premium gasoline," he said. "I drive about 18,000 miles a year. I ordered your synthetic product and absolutely astounded.

"I was used to getting about 20 mpg overall and having a little low-rev torque."

Since switching to AMSOIL motor oil, Bailey gets 24 mpg and uses regular gasoline.

"The engine feels even more flexible," he said. "I've used AMSOIL now for my wife's anemic Camry 2.2 litre and have calculated that I have saved about $120," he said. "Thanks AMSOIL for an awesome product. You have a customer for life."

Likewise, Lance Okeson of St. Paul, Minn., gained miles per gallon after switching to AMSOIL motor oil in his 1995 Cutlass Supreme.

Okeson made the switch after learning about AMSOIL from a customer of his at a quick lube where he works. His customer was so enthusiastic about AMSOIL, Okeson did some research on the AMSOIL Website and decided to try the products. A trip from the Twin Cities to Fargo, N.D., in a steady 17 mile-per-hour wind, and back showed him an increase from 24 mpg to 30.5 mpg.

"I have never gotten 30 plus mpg with that car," Okeson said. "I have two other vehicles that I switched over to AMSOIL motor oil. One is a 4x4 and the other is an old muscle car. I switched the transmissions and the differentials in those vehicles as well."
 

ASE Master Technician Sold on AMSOIL

Mark Deschner, Friendswood, Texas, is an ASE Master Technician and Manager of the West Pear Land Tire & Auto Store.

He recently was able to demonstrate the superior quality of AMSOIL Synthetic Lubricants when he had to change out a leaking intake manifold on his 1991 Chevrolet 1/2 ton pickup truck, with more than 183,000 miles on the original engine.

"When my lead technician took the intake manifold off, for the first time ever, he couldn't believe how clean the lifter valley and the top of the cylinder heads were on my truck," Deschner said.

The technician thought Deschner may have changed it before. But Deschner assured him he had never had the intake off before.

"He always made fun of me for only changing the oil once a year and the filter twice a year," Deschner said. "I think that seeing how clean the intake and cylinder heads are in my truck has changed his mind about AMSOIL products. I've always believed in them and my truck runs AMSOIL for all lubricant needs."

He uses AMSOIL 10W-40 Synthetic Motor Oil, EAO24 Absolute Efficiency Oil Filter, TS31 2-Stage Air Filter, GF111 Fuel Filter, 80W-90 Synthetic Gear Lube, Universal Automatic Transmission Fluid, Synthetic Multi-purpose Grease, P.I. Performance Gas Additive, Rain Clear Windshield Protectant and Bosch windshield wiper blades.

"As you can see, I have pretty much converted the entire truck over to AMSOIL products," Deschner said.

Preferred Customer Sold on AMSOIL Quality

Peter Virgona of Merrick, N.Y. is a self-proclaimed oil enthusiast. �I do a great deal of reading and research, always looking for the best oil,� Virgona said. �The more I read the more I realized AMSOIL was the best �true� synthetic I could buy. After using Mobil 1 since 1986, I made the switch to AMSOIL.�

Virgona is a warehouse worker, but he has many years of experience working on cars.

He drives a 1999 Ford Crown Victoria that has nearly 98,000 miles on the engine. He switched from Mobil 1 to AMSOIL 5W-30 Synthetic Motor Oil (ASL).

�The difference was immediate and significant,� Virgona said. �The idle became much smoother. There are times I can�t tell if the car is running. It also became much more responsive to the gas pedal, so much more responsive my wife asked me what I did to the car.�

Virgona has owned the car for almost nine years. �Not surprisingly, the gas mileage improved significantly,� he said. �This car always averaged 15 miles per gallon going back and forth from work. It now averages 16.5 mpg. That�s a 10 percent increase. I truly didn�t expect such a big change.�

He waited to report his findings until after he had driven the car at least 5,000 miles �to confirm that the numbers are average and not just a fluke.�

Virgona also has installed Ea Air and Oil Filters in his vehicles.

He told his sister-in-law about AMSOIL and then changed her oil over to AMSOIL 5W-30. She drives a 1996 Dodge Caravan with a 3.0 litre V6 engine. According to Virgona, she had always used conventional motor oil with regular oil changes every 3,000 miles.

�Nonetheless, she had a significant amount of sludge that was obvious under the oil fill cap,� he said. �She also experienced a very loud lifter noise that would come and go. Presumably, the sludge was affecting the oil circulation to the lifters.�

Oil consumption in the van was also increasing, using about one quart every 1,500 to 2,000 miles.

�I switched the van to AMSOIL and put in a new filter,� Virgona said. �Within 1,000 miles the lifter noise was all but gone. By 3,000 miles, virtually all the sludge was gone. I drained and refilled the oil a second time with AMSOIL 5W-30. The oil consumption is now down to one quart every 3,000 miles, with no more lifter noise.

�I am very happy with AMSOIL and plan to use it from now on. I recommend it to anyone who wants a great synthetic oil.�

Virgona buys his products through the AMSOIL website. �I always get my product within 48 hours,� he said. In fact, he just had a case shipped to his father in-law in Florida because he believes in AMSOIL products and wants others to experience their benefits. In fact, he�s considering becoming a Dealer.

Virgona respects that he can get detailed technical information about AMSOIL just by checking the website. �AMSOIL puts out performance test results for everyone to see. I definitely appreciate that.

�People are usually very, very loyal to AMSOIL. They know it�s the best.�

AMSOIL Gives Life to a Sweet Old Cadillac. Making a skeptic into a believer again.

Dear AMSOIL,

I thought you might appreciate hearing my AMSOIL story. When the opportunity arose last year to purchase my mother-in-law's 1987 Cadillac DeVille, I jumped at the chance. A true low mileage survivor, it was in near pristine condition. I was proudly showing it off to a mechanic friend when he said, "Uh-oh, you bought an HT-4100? Good luck buddy."

After much research I understood what he meant. The HT-4100 was rumored to be one of the most troublesome engines Cadillac ever built. The problems are numerous: an aluminum block with cast iron heads that expand and contract at different rates causing premature head and intake gasket failure, coolant loss into the oil, and finally main and rod bearing failure. They also have a heavily loaded distributor gear, weak timing gears, and sludging issues.

My first thought was, if ever an engine needed AMSOIL, it's this one. I first heard about AMSOIL at the old Brohman Dragway in the late 1970s from a fellow racer who swore by it. For the past 10 years, I've used various synthetic oils with favorable results, but never AMSOIL. Then I talked with Dave Mann, the AMSOIL Dealer in my home town, and told him my story. Having spent 19 years as a lubrication specialist with Ford, Dave knows his stuff. He made several recommendations, and shared with me his excellent e-book on motor oils.

I also asked around at the Cadillac owners group I belong to, and almost every one of them said, "Don't buy AMSOIL! It's too expensive and won't do you any good. You need this or that oil with this or that additive," and so on. So who was I to believe?

Having spent over 25 years in advertising and marketing, I have a strong skepticism for extravagant claims made by manufacturers. Usually, when you hear impressive adjectives like "advanced" and "superior," someone just wants your money or your vote (or both). So I read the science; from AMSOIL and from several independent studies. I came to the conclusion that it really is an excellent product. It also intrigued me that one of the primary sales points made by AMSOIL is to convince you to buy LESS of their product. That kind of marketing is contrary to anything I've experienced, and elevates AMSOIL's credibility level exponentially.

I switched the Cadillac over to AMSOIL 5W-30 (ASL) last fall, then put in AMSOIL 10W-30 (ATM) this spring (even though it's not a turbo, I like the extra wear protection offered by this formula). Rather than letting the oil go a full year, I change it every six months, during which time it accumulates about 6,000 miles. My dad was an auto mechanic and taught the 3,000-mile oil change rule like it was the 11th commandment - that kind of conditioning is hard to overcome. With this frequency, I still spend less money than if I changed the oil on a three-month/3,000-mile schedule. I use the money I save to have drain samples tested by an independent lab each time.

The Deville now has 50,000 miles and runs like a fine Swiss watch. I have not had a single problem with the 'troublesome' HT-4100 engine. It runs roughly 10 degrees cooler than with regular oil, and my gas mileage has increased by 10%. It has become my mission to get 200,000 miles from this car. With AMSOIL, I might just make it.

As an addendum, I also recently switched my wife's 2003 Oldsmobile Silhouette minivan to AMSOIL. Since we've owned it, this car has had a lifter clatter for the first 10 seconds on cold starts. Literally, on the first start after putting in AMSOIL, the clatter was gone.

Thanks AMSOIL. By making a superb product that truly does what you say it will do, you've given new life to a sweet old Cadillac, and made a believer out of this devout skeptic. (see photos of car and engine)

Steve Cook
Traverse City, Michigan