Preferred Customers Cash In On Business Opportunity

AMSOIL Preferred Customers buy the best synthetic motor oils and lubricants on the market for wholesale prices.

The use the products and then, over time, discover how well they perform.

Before long, Preferred Customers spread the good news about AMSOIL synthetics to friends and acquaintances. Those people ask questions. Eventually, many Preferred Customers recognize an opportunity to earn money selling the products.

"The intended purpose of the Preferred Customer program is personal use," said Dan Gorski, international sales representative. "Almost all of our Dealers who are successful started out buying for their own personal use."

Truth is, Preferred Customers are sitting on a golden opportunity.

Upgrading to Dealer status gives Preferred Customers a business of their own. It's an opportunity to earn extra money. First, income increases through sales of AMSOIL products. Unlike Preferred Customers, Dealers also sponsor other Preferred Customers and Dealers, and pursue retail and commercial accounts - all of which earns them commission credits that increase profits.

"Commissions are a big part of increasing income," Gorski said.

Today's economy leaves many people little job security, and growing angst for retirement income. An AMSOIL Dealership is the perfect answer. Dealers can spend as much time and energy on their businesses as they want. The more time and effort they put into their Dealerships, the more profits they generate and the more security they have in a world that is changing quickly. As a Dealer, even illness or inability to work for a period of time does not interrupt the flow of income generated from a well-established business.

Don Smith, Fredricksburg, Iowa, became a Preferred Customer about two years ago.

"I was leery of using AMSOIL motor oil," Smith said. "I never knew anyone who used it."

Smith is an ASE-certified master diesel truck technician and mechanic of about 15 years. He started building his own shop, Smith Repair, around the same time he became a Preferred Customer and started learning more about synthetic motor oils.

Last July, after attending the AMSOIL 30th Convention, he upgraded to a Dealership.

Smith got an in-depth informational presentation on CD from his sponsor who also started his dealership simply buying AMSOIL products for his own personal use back in 1978 and has since built a large, successful organization.

Smith also gleaned important technical information through reading the Action News, he said.

"I found you can be a top-notch mechanic and not know all that much about lubrication," Smith said. "It's amazing how little people know about the lubrication they use to protect what is essentially their second largest investment." Second, he said, to their homes.

Building the shop has been a bigger project than he envisioned and he's counting on the income he makes from building his AMSOIL business to offset some of the costs.

Fredricksburg is a small farming town of about 1,500. Smith has lived there all of his life and is known by most people in town. That works to his advantage, he said, because they trust him not to steer them wrong.

He talks one-on-one to his customers, he said, advising them to try AMSOIL lubricants.

"They're letting me install it in their trucks and machinery," he said. "Installing AMSOIL is really a big benefit. It's made the difference between selling a lot of oil and selling a little oil." He now has some commercial accounts, as well, Smith said.

At 37, Smith is a man who believes everyone should have more than one plan for their life. "You need to have a back up Plan B in case Plan A goes haywire."

He acknowledges that building an AMSOIL business takes hard work and the willingness to gain the knowledge needed to separate people from their old ideas. "In the future, it's going to be more and more synthetics," he said. "It takes perseverance. You've gotta keep hitting it. It's a challenge and I believe I'm up to it.

"I wish I had started this about 15 years ago, I'd have a big business today."

Smith is a perfect example of why the Preferred Customer program works.

"The nice thing about Preferred Customers who upgrade to Dealers is that they want businesses," Gorski said. "They're going to be selling." These are the people who make a commitment to making their AMSOIL businesses profitable, he said.

Ordering an AMSOIL Business Manual is vital to their success, Gorski said. It guides them in how to build their businesses. Along with advice and guidance from their sponsors. Dealers also become eligible for T-1 certification. That's basically "an open book test," Gorski said. It's included in the business manual. "We (the company) know that the Dealer has the body of knowledge to offer good service," he said.

Dealers also are eligible to receive leads to new prospects through the company, as well as becoming eligible for trade show and racing co-op assistance through the company after they are T-1 certified.

"The Preferred Customer program is wildly successful," Gorski said. "Virtually all of the Dealers have embraced the Preferred Customer program."

Editors Note: The following gives the typical progression for building an AMSOIL business.

Preferred Customer:
- Buys AMSOIL products at wholesale prices for registration fee of $10 for six months; $20 for 12 months
- Uses products and becomes confident in their benefits and quality
- Recognizes potential to earn an income through the Dealership opportunity

Dealer:
- Upgrade to Dealer for an additional $5 for six months; $10 for 12 months through calling AMSOIL at (800) 777-7094 or email dave@performanceoiltechnology.com for an upgrade form.

- Purchase optional AMSOIL G-700 Business Manual for $35; read comprehensive information pertaining to AMSOIL products and income opportunities
- Become T-1 certified (complete workbook included in manual), gain valuable knowledge and eligibility for leads and co-op programs

Personal Retail Sales:
- Begin personal retail sales; neighbors, co-workers and other interested parties
- Promote business through yellow pages, local newspapers, wear AMSOIL clothing, vehicle graphics, business cards

Dealer earns retail profits and commission credits

(See G-85, Income Opportunities Brochure)

Catalog Sales:
- Order Retail Catalogs from AMSOIL
- Attach referral number (zo number) on back, distribute catalogs
- When a customer calls in an order,

Dealer earns retail profits and commission credits for each order

Internet Sales:
- Post AMSOIL website (available through AMSOIL)
- Customers go from Dealer's site to AMSOIL site (via link) to purchase products

Dealer earns retail profits and commission credits

Sponsoring:
- Register new Dealers and Preferred Customers

Commission credits generated through their purchases are added to the Dealer's group total

Dealer earns additional commissions on monthly check (See G-85)

Commercial Program:
- Register companies that use AMSOIL products

Dealer earns cash commissions and commission credits on those purchases

Retail Program:
- Register stores that sell AMSOIL products

Dealer earns cash commissions and commission credits on those purchases

- Become self-employed with unlimited growth, income potential

Dealer builds income security, earns tax relief, gains economic independence

From the President's Desk...

These are exciting times here at AMSOIL. Every month our sales increase over previous months and the number of new Dealerships keeps growing. Dealers today are enjoying excellent success and making more money than at any time in this company's history. And as more and more people hear about our products and learn about the AMSOIL opportunity, there's no reason to believe this record growth won't continue.

But with rapid growth also comes growing pains, and we are experiencing many of the problems that most fast-growing companies have. Finding qualified people always tops the list of challenges. Ours is a very special company and we won't just hire anybody. We set our standards high because we want the best talent available. And slowly but surely, we are adding staff that meet our criteria. Many of them you have already met. More are on the way.

Another concern has been our need for space to grow. Our production facilities are now automated and streamlined. We have expanded our tank farm and enlarged our lab. We have ample space and production capacity to accommodate existing sales, but looking into the future, we can see our requirements growing along with our increasing sales volume. This is especially true when it comes to the warehousing and distribution of our finished products.

Some would say that in these (or any) economic times, ours are really good problems to have, and in truth, they are. But like all problems, they still must be addressed and dealt with. I never ignore a problem. I always tackle it head on. That's what this message is about. I want to tell you what we have done recently to address at least some of our growing pains.

We have recently taken a giant step in securing all the space necessary to accommodate our future growth and ability to serve our Dealers for many, many years to come. We have finalized negotiations on the purchase of a very large, very modern facility that is only about two minutes from our existing plant. To put it in simple terms, it is not only suitable for our continued growth and expansion, it is logistically perfect.

This facility was built to house a very large grocery distributing company and is situated on over 55 acres of property. It includes a 371,363 square foot building with 6,244 square feet of office space, 10,141 square feet designed for truck maintenance, and 109,200 square feet of refrigeration and freezer space. It features thirty-eight loading docks and four drive-through bays. With thirty-foot ceilings, this enormous facility will be ideal for our requirements well into the future.

And the fact that it is in such close proximity to our existing plant and has rail service is also ideal.

This acquisition represents a major financial commitment for this company. But we see it as a commitment to our future and yours. While this facility is larger than we need right now, it gives us the room we need to grow, and I guarantee we are going to continue growing!

Occasionally in past years there have been rumors circulating in the field about me selling this business and leaving our Dealers high and dry. I hope this acquisition and the commitment we have made to the future of AMSOIL will dispel those rumors once and for all. As always, my allegiance is to our Dealers.

So we are addressing our growing pains by adding qualified staff and increasing our available space. Beyond that, we continue to add new and better products so that you will continue to have opportunities to grow and prosper in this business. That is, after all, the only way we as a company will achieve our goals. When we both do our parts, we both enjoy success in this business. We're counting on you to keep growing with us.

There are many new and exciting products in various stages of development even as I write this, but I promised not to let the cat out of the bag yet. Just be assured that AMSOIL opportunity will continue to be here for you now, and in the years to come. We making certain of that by making commitments today to insure our future success and yours.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

From the President's Desk..

This is a great time to be an AMSOIL Dealer! Despite the fact that the general economy is flat and many businesses are struggling. AMSOIL Dealers are experiencing unprecedented growth. Here at the corporate level, business has never been so good. Each month sets a new sales record and there are no signs it will slow down anytime soon.

There are many reasons why our business is so good today. The AMSOIL name is recognized by more and more consumers and is synonymous with top quality. We have earned an excellent reputation, so when you offer AMSOIL products or the business opportunity today, you are most often well received by your prospect, and very likely to make a sale or sponsor a new Dealer or Preferred Customer.

I am convinced that this is just the beginning of a tremendous period of prosperity for this company and every Dealer who makes an effort to build his or her business. Once again, an AMSOIL business proves to be virtually unaffected by troubled economic times. As a matter of fact, we typically grow during these periods. When money is tight, consumers want to receive full value from what they purchase, and AMSOIL products deliver not only superior value and performance, they save users money!

As I said, this is the right time to both sell and use AMSOIL products. Fuel costs have been on the rise, especially in certain parts of this country. Getting the most fuel mileage from a vehicle has once again become a major consideration for many motorists. Using AMSOIL products has always been an easy way to maximize fuel economy. That's one of the benefits we built our reputation on.

And consumers today are looking for every way they can to care for and protect their very expensive investments. Whether it be their automobile, truck, ATV, boat, or any one of many, many other vehicles or machines people use today, consumers are looking for ways to help them last as long as possible. Most motorists will buy products that help keep vehicles out of the shop and on the road. As an AMSOIL Dealer, you help them do that with the products you sell every day.

All of these factors not only help you sell AMSOIL products, they make sponsoring new Dealers much easier. Whether it be sponsoring a new Dealer interested in pursuing the business opportunity, a preferred customer looking to save money, a retail account wanting to put AMSOIL products on the shelf, or a commercial account looking for improved performance and reducing costs, today is the perfect time to build your organization. When your products are in demand like they are today, it's up to you to take advantage of it: Work your business today and your business will grow. It's as simple as that!

Here at corporate headquarters, we are doing our part to insure your growth potential continues. We are adding to our staff to better serve you and meet the increasing demand for our products. We continue to develop and introduce new products, modernize and streamline our production capabilities, upgrade our computer systems including hardware and software, remodel and upgrade our warehouses, produce new sales literature and sales aids, and upgrade our product packaging.

In short, we are doing whatever it takes to meet our Dealers' and their customers' growing demands. We are confident the increase in business we are experiencing today will continue far into the future, and I guarantee we will be ready for it.

The question is, will you?

If your business has not grown significantly in the past twelve months, you are either not working it or you're doing something wrong. For example, if you have not used the G-100 product catalog, now is an excellent time to start. A new catalog is included in this issue of ACTION NEWS and can be ordered in bulk from AMSOIL INC. Buy some catalogs and a rubber stamp with your name, address, and ZO number and stamp the back of your catalogs. Then pass them out to anyone who shows an interest in AMSOIL products. Let these catalogs do some of your work for you. You will be credited for every sale they generate. I know they are very effective sales tools because we track our catalog sales, and they grow larger every month. People are buying AMSOIL products from them in ever-increasing numbers and they are generating profits for many Dealers.

But here's the best part. If your customer buys from a catalog you provided, when new catalogs are printed, we automatically send them a new, updated catalog at no cost to you or to them. Every sale generated from this new catalog will also be credited to your account automatically. This will continue for as long as your customer keeps buying, so every time a new catalog is printed, buy more and give them to different people. Eventually you will have a large number of catalog customers with a minimum investment in catalogs. Many of these catalog customers eventually upgrade to Preferred Customers and Dealers. Try it! It's an easy way to increase your sales and build your organization.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

From the President's Desk...

Many times over the years, I have been approached by other corporations or investors who wish to purchase AMSOIL Inc. I recently received another such offer in an letter stating that their research indicated we made excellent products and had a good management team in place. Yes we do and yes we have, but my response is and has always been..."not for sale".

AMSOIL enjoys an excellent reputation in the marketplace. Our name means high quality products to millions of people. This is bound to attract potential investors. It also has attracted the interest of some large retailers. They know the AMSOIL name is marketable. But there would be major drawbacks for us and our Dealers if we let them buy and sell on their terms.

Some time back, one of our Dealers asked AMSOIL to assist in preparing a proposal to a large discount retailer. We backed out when the discounter insisted on purchasing and selling our products at a lower price than our Dealers can purchase and sell the products for. In essence, we turned our backs on a possible multi-million dollar a year sale because we knew it wasn't good for AMSOIL Dealers.

AMSOIL is committed to multi-level marketing and to our Dealers. We don't do anything that we feel will hurt our Dealer network. There have been a number of MLM companies who have used their dealers to put them on the map, then turned their backs on them and abandoned MLM for conventional marketing. Can you imagine how frustrated and disappointed those dealers had to be? All their work building sales organizations went down the drain.

That will never happen here at AMSOIL. We have a great relationship with our Dealers, and we like it that way. We make a great team, AMSOIL INC. and you Dealers. We are all growing and prospering together in this business and that's exactly how our marketing plan is designed to work. And whether it be someone trying to buy this company or someone trying to undercut our Dealers, we don't want any part of it.

Part of our mutual success has been due to our promotional efforts, which include our racing promotions. Have you seen the December 24 issue of Snow Week magazine? It is quite an exhibit of AMSOIL snowmobile racing. The front cover features a full page photo of Justin Tate flying through the air on a machine that is totally emblazoned with AMSOIL logos. Inside is a double page ad for Ski-Doo showing Justin's number 28 machine again covered with AMSOIL logos. Then the feature story is about Justin Tate's win at the Spirit Mountain, Minnesota race. AMSOIL totally dominated this issue of Snow Week magazine.

AMSOIL's supercross racing season got off to a blazing start, as well. As noted in our racing update in this Action News, all four of our riders accepted awards at the supercross season opener in Anaheim, California.

You just can't buy advertising like that. Seeing our name over and over in magazines and our riders on the winner's podium gives tremendous credibility to the performance of our products. That, after all, is the reason we're involved in racing in the first place.

I also want to congratulate our Dealers for taking advantage of our presence and success in racing. Our performance products sales have increased tremendously this past year thanks to your efforts and our racing promotions. This is especially true of our two-cycle oil sales, which have increased over 50% this past year. That, on top of a 50% increase over the previous year, makes our two-cycle oil one of our best selling products today.

The fact is, our sales should be increasing dramatically, because we make the best products in the world, period. A friend of mine told me about an acquaintance who was researching lubricants over the Internet and determined that AMSOIL made the best motor oils and Mobil came in second. But he said someone made the comment that the owner of AMSOIL was an "arrogant" son-of-a-gun.

I suppose I may have that reputation with some people, because I know our lubricants are the best made and I'm not shy about saying so. If that's being arrogant, then I guess I'm arrogant. But in business, you've got to "toot your own horn", because if you don't, nobody else will. Of course, you must have something legitimate to toot about or you could be labeled a blowhard.

Fortunately, we all have something to "toot" about these days. Our products are excellent, our dealerships are growing, our promotions are successful, and our sales continue to grow. Your wagon is hitched to a winning team. We're on our way to another banner year in 2002. Let's continue making things happen together!

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

FROM THE PRESIDENT'S DESK...September 2006

I would like to share some thoughts about making personal goals and accomplishing them though your AMSOIL business.

What are your goals in life? What do you want to accomplish in the next year, five years or ten years? To some people this can be an embarrassing question because they don’t have any goals. They drift through life waiting for their ship to come in never realizing that even if their ship does come in, it will be a ship without a rudder with no way to guide it. You MUST have definite goals and work toward achieving them if you want to be the master of your own destiny. And the higher you set your goals, the greater your achievement
will be.

Most people would consider as one of their goals to be happy and successful. Of course, the definition of success is different for all of us, but the end result that success brings is the same . . . self-satisfaction, security and financial independence. The problem is that few people are willing to pay the price required for their personal success, and that’s a shame. It’s a shame because the price is not really that high and we are all capable of achieving whatever level of success we desire.

You must start with a dream, an idea, a goal that is meaningful to you. Perhaps you want a new home, a new car, an education for your children, an early retirement with financial security, or perhaps you find yourself in a rut that promises no future and you just want something better in life . . . whatever you want or dream to have, put it on top of your life’s priorities and start working toward achieving it.

Believe in yourself and have an “I can do it” attitude! At first it might be difficult . . . you will likely experience setbacks and periods of self-doubt. The important thing is to stick it out and finish what you start. Nothing in life worth having comes easy. And you don’t need to be a “genius” to be a top achiever.

An average person with above average desire and perseverance can accomplish much more than an above average person with plenty of “natural talent” but no drive or ambition. That’s a fact and we’ve all seen examples among our friends to prove it. The person who works hard and is a plugger has it all over the hotshots who may be smarter and even better, but won’t follow through and get the job done.

This all relates to your AMSOIL business in many ways. You became an AMSOIL Dealer because you recognized an opportunity and grabbed it. Perhaps you saw a method of achieving your goals through owning your own AMSOIL business. Perhaps you saw the possibilities for a better life for yourself and your family.

Anything is possible for you in this business, but the success you are looking for is entirely up to you. Your AMSOIL business is a tool, and a very good tool, for accomplishing your goals, but the possibilities are only as great as your desire and willingness to go out and work hard to achieve them.

Don’t waste this opportunity by not giving yourself a fair chance. Try not to get discouraged by faltering first steps. Stick to your objectives. The road gets easier as time goes by because you get better with time. Be a performer and a plugger . . . you may surprise yourself at what you can accomplish.

Your AMSOIL Business is one of the greatest opportunities to be found anywhere. Believe in it and work at it, and in five years from now you will wonder how you could have ever doubted yourself or AMSOIL.

A.J. "Al" Amatuzio
President and CEO, AMSOIL, Inc.

P.S. This President’s Message was published in October, 1975, only two years after AMSOIL Inc. started in the MLM business. I came across it the other day and felt it was as pertinent today as it was over thirty years ago. Many of you reading it again now took my message to heart back in 1975 and used this AMSOIL Business to accomplish your goals. There are many of you who are Direct Jobbers today because you stuck to your guns and made the AMSOIL opportunity work for you. I applaud your success.

Then there were those who did nothing. They spent their time in front of the TV rather than in front of potential customers and new Dealers. Success in this business eluded them because of lack of effort and lack of commitment to  achieving their goals.

I still feel the same about what it takes to succeed in this business. Natural talent is great, but determination and commitment are what makes things happen. Set you goals and achieve them with AMSOIL!

From the President's Desk...

Have you ever heard a new Dealer make the comment that sponsoring is like inviting someone to compete with you? I have heard it said from time to time over the years, and when I hear it, I know that the person saying it doesn't understand what it takes to succeed in this business.

Sponsoring doesn't invite competition. On the contrary, it expands the sponsor's personal income opportunities and provides financial security in the event of illness or disabling accident. When you sponsor new Dealers, you are adding salespeople for your business. Your personally sponsored Dealers generate sales that you alone could not possibly make. Their sales, and the sales of the Dealers they sponsor, result in commission credits that are added to yours, determining the percent commission you earn every month.

Unless you are an incredibly talented salesperson, there's no way you could earn as much from your own personal sales as you could with the combined efforts of an active downline group. And even if you have a bad month personally or are unable to work due to illness or accident, your personal group will continue to generate income for you.

But sponsoring new Dealers is really just the beginning of building a thriving, profitable AMSOIL Business. As your downline group gets larger, it becomes your job to assist, train and help keep your group motivated. That means holding sales meetings and making yourself available to answer your Dealer's questions and concerns. Your meetings will be a place where your downline Dealers bring new prospects to help them build their businesses, because the more you help your downline Dealers succeed, the more success you will enjoy. That's the way this business works.

AMSOIL provides plenty of assistance in getting you started in sponsoring and operating your AMSOIL business. Your G-700 sales manual includes many "how to" books, including the G-1229, which is the "How to Sponsor AMSOIL Dealers." It is an excellent reference guide to tell you why and how to sponsor new Dealers. Other "how to" books are also helpful and should be read by every new Dealer. They include information on how to begin, how to sell, how to promote, how to administrate, plus books on the Altrum division, our sales programs, and information on product features and benefits. All of this information is geared to help you in all aspects of owning and operating your own AMSOIL business.

In addition to these many training tools, AMSOIL also makes available a tremendous variety of product and promotional materials geared to help you sell AMSOIL, Altrum and AGGRAND products.

Our Sales Promotions Department is staffed with talented writers and marketing personnel who take great pride in producing outstanding sales literature and sales aids for our Dealers use. We expect our promotional materials to reflect a quality image for our company, our products, and for you, our Dealers. They are produced at great expense to the company, but in high enough quantities to make them affordable to individual Dealers.

When you hand out an AMSOIL product brochure, data sheet, or any AMSOIL sales aid, it is always a first class piece. When your new Dealers receive the Action News, Altrum News, or the AGGRAND News, you know they are receiving timely, well-written information that will help them in their businesses. You know these publications will be of high quality and that they will reflect well not only on the company, but on you as a sponsor and business person. When you or your customers visit our website, they find it well-designed, informative and easy to use.

When you see an AMSOIL advertisement in a magazine, it will also reflect the quality of the company and products. That's how we do things here at AMSOIL. No shortcuts, no exaggerated claims, no badmouthing the competition. Just the features and benefits our products deliver presented in a tasteful, high-quality way.

I am a firm believer in doing things right and demonstrating quality in everything this company does; from the raw materials we buy, to the products we make, to our work environment, to the tools we use in manufacturing, to the people we hire, to the cleanliness of our plant, to the sales aids we make available to our Dealers, to the advertising we do, to the way we conduct our business in general. Quality is what had made this company strong and what will keep us strong in the future.

So back to sponsoring. I realize that I often sound like a broken record when talking about the importance of sponsoring, but it clearly is the quickest and best way to build a strong AMSOIL business. If that is not your goal, then don't bother reading this message. Too late, eh? Already read it? There is a method to my madness, and I hope you got the message! Sponsor and grow. It works!

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

From the President's Desk...

This summer, I hosted a fishing trip to Canada for my family and a few friends. We traveled in my motorhome to a nice little resort located north of Dryden, Ontario. For those who are not familiar with Ontario, that's waayy up north!

This trip is an annual event, but we try a new resort every year. We decided on this particular place after meeting the owner at a boat and travel show here in Duluth. The owner was a widow who had lost her husband just the year before and was struggling to manage the resort by herself.

While staying at the resort, I had an opportunity to visit with the owner and learned that she was having a very difficult time operating the place in the absence of her husband. She didn't have a clue about the financial side of the business. Her husband had taken care of all that. The more she told me about her situation, the more I realized she was in deep trouble and in danger of losing everything she and her late husband had worked for. What a shame.

On the long drive back home, I got to thinking about this widow's sad situation and what could have been done to avoid it. Obviously, if her husband had enough insurance, there wouldn't be a problem. But her only insurance was the business itself and like most businesses, it required hands-on management and some business know-how. Without that, it would surely fail.

What would happen to your business if you or your loved one were suddenly unable to work. The unexpected can happen to any of us at any time. When and if our business is interrupted by unexpected circumstances or tragedy, the true value of a thriving AMSOIL business soon becomes apparent. It is one of your best insurance policies against disaster, because no matter what happens to you or a loved one, your AMSOIL business will always be there.

I know Dealers who have been laid off for months due to illness or accident, yet their personal group volume continued to earn for them until they were back on their feet. The larger their downline group, the larger their ongoing monthly income.

What a relief it is to have the checks keep coming even though you are unable to work. Can you imagine what an insurance policy providing that kind of coverage would cost?

Even upon the death of a Dealer, an AMSOIL business is always there for the spouse or family. The business can be sold or not, depending upon the desire of the surviving spouse or heirs. I have been told by a few surviving spouses that their businesses have actually continued to grow even though they were no longer as active in the business. That's why it's important to build a strong downline group while you can. It can keep earning for you when you're unable to do it yourself.

The value of an AMSOIL business can be especially important when you reach retirement age. At that time you can opt to sell your business and invest the money or, if you have an active downline, continue to earn a regular monthly income from it without lifting a finger. It's your choice. Some successful AMSOIL businesses sell for very substantial sums. Most often, other AMSOIL Dealerships buy these businesses because they are natural fits to an existing business and the added volume generated helps maximize commissions.

At any rate, we all know it takes work to build a successful AMSOIL business and it's good to know that when you decide to retire you can get a fair price for your efforts.

There never has been a better time than right now to concentrate on building your business. At no time in the history of this company has there been more opportunities to grow. Our catalog program was an immediate success and has continued growing every month. Our XL-7500 Program has always been strong but has really caught fire recently. Our on-line ordering is growing so fast, we are adding staff to keep up with sales. Our Internet sales are exceeding all expectations. All of our sales programs are growing. And every sale puts more money into a Dealer's pocket.

Your business may be small today, but with all the proven ways AMSOIL provides for you to make money and build your business, it doesn't have to stay small. All it takes is the desire and commitment to use your AMSOIL opportunity to its fullest, give it a little effort, and you will see results. So many people have done it. You can, too.

When you do, you will find that a successful AMSOIL business not only provides financial security and freedom today, it also provides security for you and your family in the future. As I said, it's like having an insurance policy. When you need it for emergencies or your retirement, it will always be there.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.