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What is AMSOIL? AMSOIL FAQs and Business Information

What is AMSOIL? AMSOIL FAQs and Business Information

Learn more about AMSOIL - a U.S. based, synthetic oil product manufacturer that creates some of the best synthetic oil products.
Dave Mann
June 11, 2020
5 min read
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Meet The Author

“Hi, I’m Dave - a former Ford Truck/Automotive Engineer and the face behind Performance Oil Technology. My trucks, heavy equipment, farm and powersports vehicles experience extreme use, and I use AMSOIL products in every single one; learn more about me here. Enjoy the site!”

What is AMSOIL?

AMSOIL Inc. is an American corporation based in Superior, Wisconsin, that primarily formulates and packages synthetic lubricants, fuel additives, and filters. Company founder Albert J. Amatuzio developed several synthetic motor oil formulations throughout the mid-to-late 1960s.

AMSOIL manufactures some of the best synthetic oil products that are available for purchase online and through select distributors around North America.

AMSOIL Founder, Albert J. Amatuzio

AMSOIL- The First in Synthetics

AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.

AMSOIL's Mission Statement

We are driven to earn the loyalty of every customer by engineering innovative lubricant solutions and investing in expertise to deliver the performance they’ve been promised and the satisfaction they deserve.

Is AMSOIL the best synthetic motor oil?

AMSOIL is considered one of the best synthetic motor oils because it was the first synthetic oil company to meet American Petroleum Institute (API) requirements in 1972. Even today, compared to many competing lubrication products, AMSOIL more effectively lubricates and protects engines in various applications. The benefits of AMSOIL far outweigh the cost.

AMSOIL Beats the Competition, Fair and Square

Check out this video by Todd from the Project Farm YouTube Channel. He tests various tools and products, entirely unaffiliated with any of the brands, and provides objective test results to see which is best. The video below marks the conclusion of a March-madness style bracket tournament where 16 motor oil brands competed for the title. After Todd's rigorous testing and third-party testing from an oil lab, AMSOIL came out on top.

Where can you buy AMSOIL?

AMSOIL products are sold online and by distributors and retailers around the world. Using their store locator, you can find AMSOIL at many local auto parts stores, quick lubes, auto service centers, hardware stores, and powersports dealers.

Why is AMSOIL not sold in stores?

AMSOIL is not sold in most big box stores because AMSOIL wants to maintain the legacy that founder Al Amatuzio introduced, relying on a national network of AMSOIL Dealers to educate customers on why synthetic oil is better than conventional oil.


We think it’s important that AMSOIL products are available primarily at businesses that offer specialized products and services. As such, we don’t sell directly to national chains because they can gain a competitive advantage that makes it less desirable for local or regional businesses that offer repair, installation or other value-added services.

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