Why is AMSOIL not sold in stores?

Why is AMSOIL not sold in stores?

AMSOIL is not sold in most big box stores like Walmart or Costco for a few reasons:

1. AMSOIL primarily uses an independent dealer network to sell its products directly to customers and businesses. This model was established by the founder Al Amatuzio to educate customers on the benefits of synthetic oils when they were new to the market. Maintaining this dealer network protects the business opportunities for these independent AMSOIL dealers.
2. AMSOIL wants to avoid giving large retail chains a competitive advantage that could make it difficult for smaller local businesses like auto repair shops, powersports dealers, and other service providers that sell and use AMSOIL products. These local businesses often provide value-added services along with the products.
3. AMSOIL positions itself as a premium quality product focused on performance over lowest price. Major retail chains typically seek the lowest-priced products to stock their shelves, which goes against AMSOIL's philosophy of not compromising quality.

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From AMSOIL:

We think it’s important that AMSOIL products are available primarily at businesses that offer specialized products and services. As such, we don’t sell directly to national chains because they can gain a competitive advantage that makes it less desirable for local or regional businesses that offer repair, installation or other value-added services.

Typically big box stores put in very large purchase orders and in doing so, they can also dictate the price that they want to pay. In order for AMSOIL to meet prices that big box stores want to pay, AMSOIL would have to cut the quality to meet the lower price, and that is not something AMSOIL is willing to do.

Where can you buy AMSOIL products?

That being said, AMSOIL is still available in qualifying retail stores including some NAPA, O'Reilly's, and Advance Auto Parts locations, gas stations, quick lubes, automotive service centers and in some powersports dealerships.

AMSOIL products can also be purchased online through their website and through independent dealers. Most online orders are shipped within 24 hours of purchase and take 2-3 days to get delivered to your door.

Does NAPA sell AMSOIL products?

Yes, many NAPA locations stock AMSOIL products, but not all of them. To find local retailers, dealerships, service centers, and independent AMSOIL dealers that sell products, use their store locator.