AMSOIL offers a high-quality synthetic motor oil for every customer. The OE Synthetic Motor Oil line provides installers an entry-level product for customers who want the benefits of synthetic, but won't pay a significantly higher price or aren't yet ready to extend their drain interval. While the XL Synthetic Motor Oil provides customers interested in extra engine protection and the convenience of twice-per-year oil changes.
AMSOIL OE Synthetic Motor Oil
Change oil at OEM-recommended drain intervals
Even motorists who understand that synthetic oils perform better than conventional petroleum oils have sometimes balked at the initial cost. AMSOIL OE Synthetic Motor Oil brings you a new generation of synthetic oil customers – customers who have always wanted the performance, protection and benefit of synthetic motor oil but were reluctant to pay extra for it. AMSOIL OE Synthetic Motor Oil helps motorists cross the last barrier to experiencing the benefits of synthetic motor oil.
OE Synthetic Motor Oil offers the benefits of AMSOIL synthetic motor oil at a drain interval recommended by vehicle manufacturers. See your customers at the same frequency as when they used petroleum oils…
- API Certified
- Full Synthetic
- AMSOIL Quality
AMSOIL XL Synthetic Motor Oil
Change oil at intervals of up to 12,000 miles or 12 months
Many motorists find frequent oil changes a time-consuming hassle. In addition to extended service life, AMSOIL XL Synthetic Motor Oils are designed to provide cleaner operation, reduced deposits, better protection against sludge and varnish formation, reduced wear and excellent fuel economy for additional savings. AMSOIL XL Synthetic Motor Oils also help reduce environmental impact due to lower volatility and less waste disposal. In short, AMSOIL XL saves consumers money while delivering profit for oil change professionals. When you recommend AMSOIL you are recommending the world’s leading independent synthetic motor oil.
AMSOIL XL Synthetic Motor Oils provide superior performance for up to 12,000 miles/12 months, or longer when recommended in owners’ manuals or indicated by electronic oil life monitoring systems. Both OE and XL Synthetic Motor Oils are rated API SN and ILSAC GF-5, with the SAE 5W-30 viscosities recommended for the new GM dexos1TM specification.
- API Certified
- Full Synthetic
- AMSOIL Quality
- 12,000-Mile/12-Month Drain Interval
How Installers Profit with AMSOIL
Industry reports indicate that the overall North American lubricants market is shrinking, but synthetics’ share of the market continues to grow. It’s evident that consumers now generally accept that synthetics are better than petroleum oils. Petroleum oils have risen from under $1 per quart up to the $2 – $3 per quart range, and even higher in most convenience stores. With the initial-cost gap narrowing, the performance differences are becoming more apparent.
Statistics show that people are keeping their vehicles longer than they used to. Consumers want to put off the expense of a new vehicle for as long as possible, and synthetic lubricants can help them extend the life of their equipment.
How Installers Make More Money
The price structure for AMSOIL OE and XL Synthetic Motor Oils was developed to be profit table for installers, while offering value to motorists as well. The lower price point for OE Motor Oils enables motorists to make an easy transition from petroleum to synthetic motor oil while the XL line provides excellent profitability for installers and even more value for consumers. Though profit vary based on drain intervals and typical oil change prices, OE and XL are clearly profitable recommendations and excellent choices for customers.
The chart shows how a properly priced AMSOIL oil change boosts your bottom line while simultaneously providing all the benefit of a premium synthetic motor oil, including better wear protection, improved fuel economy, easier cold weather starts, excellent thermal stability and cleaner engine operation. While most oil change facilities recommend customers return every 3,000 miles, statistics show that the average customer actually drives approximately 4,500 miles between oil changes. Regardless of whether your customers adhere to a 3,000-mile recommendation, practice a more typical 4,500-mile drain interval or participate in the XL Program, AMSOIL is the most profitable choice for installers.
Promotional Materials... Help You Sell
An AMSOIL banner and other sales tools are yours FREE when you open an AMSOIL account with an initial qualifying purchase of either five cases of quarts, four cases of gallons, one drum or one tote of either XL or OE.
*Freight discounts and co-op advertising programs are also available. Ask your servicing AMSOIL Dealer for details.
- One “Move up to AMSOIL” Banner
- 25 OE brochures for waiting area
- 25 XL brochures for waiting area
- One Countertop P-O-P Literature Display
- 27 Oil Change Reminder Windshield Decals
12 Reasons Your Shop Should Carry AMSOIL
1. Higher Profit Potential
AMSOIL synthetic motor oil is a premium product that commands a premium price. Consumers expect to pay more for a higher quality product, and the retail profit margins allow oil change specialists to charge more. Busy Installers that are already operating at capacity can potentially see twice as many customers since they only see them half as often to make the same or greater profit.
2. Satisfies Customer Wants
GM consumer interest surveys indicate that motorists desire the convenience of extended drain intervals. Now you can offer with confidence the convenience of 7500-mile/12 Months oil changes. With regards to wear protection, fuel economy, and high and low temperature performance, there is no better motor oil on the market than AMSOIL.
3. Leadership Products
In 1972, AMSOIL became the world's first API-certified and fully sequence tested synthetic motor oil for automotive applications. To this day, AMSOIL product performance is second to none.
4. Technical Service & Support
AMSOIL has a wide array of technical literature and sales tools to assist you in educating your employees and customers with regard to the benefits of synthetic lubricants. Every account also has a personal servicing Dealer who is able to provide assistance and insight when needed, as well as send customers your way.
5. Increased Business
Many lube shops are seeking ways to gain a competitive advantage. AMSOIL products give you an edge in your market. AMSOIL also carries dozens of additional performance and car care products that can increase your bottom line.
6. Provides Security
Even though you recommend 3,000-mile oil change intervals, the truth is that people do not change their oil as frequently as they should. Harsh engine conditions cause petroleum oils to degrade far more quickly than synthetics. You will not need to worry about your customers' vehicles if they stretch their intervals beyond what is recommended and neither will they. AMSOIL synthetic motor oil provides long-term protection. AMSOIL offers warranty coverage for its products when used as recommended in mechanically sound engines.
7. Broad Product Line
AMSOIL specializes in manufacturing a wide range of fuel efficient, long life lubricants for all a large selection of applications. In addition to motor oils, AMSOIL markets synthetic automatic transmission fluid, gear lubes, hydraulic and compressor oils, greases, as well as a family of filtration products for every kind of application. The AMSOIL product line includes excellent fuel additives, biodegradable antifreeze and a family of automotive car care products.
8. Less Waste Oil
Our program not only reduces disposal costs, it also cuts down the amount of time devoted to managing oil and filter disposal processes. These benefits flow directly to your bottom line. Extending oil drain intervals has significant environmental benefits, the most obvious being less waste oil and fewer oil filters to dispose of.
9. Low Cost Start-Up
AMSOIL products are an add-on product line that opens up increased profits without significant risk. Profit-minded operators soon recognize their earnings potential with AMSOIL synthetic motor oils.
10. An Ideal Match
AMSOIL products are an ideal match for your business. By offering both your existing products and AMSOIL products, you can satisfy the full range of customer lubricant needs. Some customers and their vehicles are not candidates for premium synthetic motor oils, and some passenger car owners are concerned only with initial price rather than long term value. For these customers, you'll still want be sure to have your standard motor oil on hand. With AMSOIL products, however, you can now offer your quality-conscious customers a high quality alternative to their traditional lube service.
11. Advertising and Promotional Support
AMSOIL provides a wide range of supporting promotional activities.
- Sponsors national and grassroots racing teams to reinforce the AMSOIL message regarding the superior performance of synthetics
- National magazine advertising campaigns
- Targeted PR designed to increase AMSOIL name brand awareness
- Point-of-purchase materials to increase interest in AMSOIL products
- Sales literature
- Access to complete AMSOIL product line
- Opportunity to participate in future money-making opportunities
- Co-op programs through servicing dealers
- Your servicing AMSOIL dealer can work for you in the community, recommending your lube shop as the place to go for AMSOIL synthetic motor oils.
12. The Experience of Others
"I have customers who come thirty miles to have my shop put AMSOIL in their cars. It's a great indication of people's increased appreciation of synthetics and high quality products. -Wayne Folske, One Stop Lube Shop, Oshkosh, WI
Four Important Trends In Today’s Passenger Car Market
The Trend Toward Synthetic Motor Oils
North American demand for synthetic motor oils is growing. Increasingly stringent CAFE requirements and increased awareness of the benefit of synthetics are two of the drivers behind this growing demand. AMSOIL OE is an entry-level, full-synthetic motor oil designed for motorists seeking to move up from conventional motor oil and take advantage of the benefit of synthetic motor oil. AMSOIL XL offers additional engine protection for motorists desiring the convenience of extended service life.
The Continuing Environmental Trend
Recommended: AMSOIL XL
Environmental pressures have placed greater demands on oil formulators to improve the quality of their products. AMSOIL offers a model program that lube center operators can embrace which is not only environmentally wise, but economically suited for profit-mindedness as well: the AMSOIL XL Program, with drain intervals of up to 12,000 miles/12 months.
The Trend Toward Performance
Recommended: AMSOIL OE and AMSOIL XL
Drastic changes in engine design, with smaller, hotter engine compartments, tighter tolerances and emissions restrictions, continue to place higher demands on lubricants. At the same time, vehicle manufacturers seek extended drains, cleaner engines, improved fuel economy, reduced oil consumption and better wear protection.
The Trend Toward Extended Drain Intervals
Recommended: AMSOIL XL
Many lube operators are beginning to see the trend toward extended drain intervals as an opportunity, servicing customers who want the convenience without sacrificing protection. Properly priced, offering premium extended-drain oil frees up time and service bays, allowing shops to service more regular customers. AMSOIL XL Synthetic Motor Oils have a service life of up to 12,000 miles or 12 months, whichever comes first (or longer when relying on factory installed oil life monitoring systems).
Get Started With AMSOIL as an Installer Account
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